When the ancient dance concluded, the nine beauty anchors transformed into sales representatives for Chenyuan Beauty, elaborating on the various cosmetics offered by the brand to the gathered crowd.
What surprised many was that one of the most striking ladies in ancient attire turned out to be a man disguised as a woman. Since Xiaoxiao was indeed a man, his voice gave away his gender when he spoke. However, this only served to pique the audience's interest even more.
Even after the dance ended, numerous attendees lingered, inquiring about various cosmetics. Clearly, this cleverly orchestrated ancient dance routine had a significant impact, creating an opening for Chenyuan Beauty's brand promotion.
This left many other companies feeling dejected, pondering whether they could employ a similar strategy to attract attention at future expositions. Subsequent expos saw drastic changes in presentation style and a flurry of innovative ideas, which eventually led to performance bans, venue restrictions, and limitations on sales activities confined to booths.
Nevertheless, the initial goal was achieved, and Chen Yuan Beauty became the center of attention. The first mover advantage garnered significant interest, not only at the venue but also across several live streaming platforms. Many fans expressed their desire for the showcased cosmetic products to become available for purchase.
However, the anchors' assistants clarified that the cosmetics couldn't be immediately made available for sale, as the live broadcast wasn't designed for product sales but rather a special beauty makeup demonstration to be held later.
"Mr. Ye, I didn't anticipate such success with this plan. Although we can't see the final outcome yet, it has undeniably enhanced Chen Yuan Beauty's reputation," Tie Hualing remarked with a smile.
The classical dance performed by the nine beauty anchors at the expo was orchestrated by the Xinghai Guild. Besides honing their expertise in cosmetics, the anchors underwent joint training in ancient dance. While it was somewhat awkward for a few female beauty anchors, like Xiaoxiao, who was male, to perform the ancient dance, he persevered, delivering a remarkable performance indistinguishable from his female counterparts.
Throughout the morning and into the afternoon, there was hardly a moment when the nine anchors weren't engaged in explanations. Even as the day progressed, hundreds of fans remained, providing continuous support.
Ye Cheng ensured that these fans were well-rewarded, gifting each one a complete set of cosmetics. Despite the modest cost per set, the potential returns from sales were substantial. Even considering the expenses of supporting the on-site audience, it was a worthwhile investment.
As evening fell, the first day of the fair concluded. Fans of the anchors departed contentedly.
"Mr. Ye, after tallying, a total of 1,286 individuals inquired about our products today, involving 522 offline and online retailers, including 73 large department stores... One hundred and ninety-eight companies have shown interest, with fifty-two signing purchase agreements, including three large department stores," Tie Hualing reported the day's outcomes to Ye Cheng.
"It appears that the results are promising. However, we must persist tomorrow to solidify our success and engage with even more merchants," Ye Cheng affirmed.
Though the success rate may not seem exceptionally high, considering it was only the first day, it was indeed commendable. Many businesses were still evaluating their options. Moreover, these merchants were discerning, opting not just for one or two products but for multiple varieties. With new products launched annually, the competition would inevitably lead to the elimination of underperforming items.
Is it a good buy?
Although the quality of the product is very important, more importantly is its fame. Many customers only look at the brand. Whoever is famous will buy it. As for unknown products, they are often ignored initially. This is also the reason why many manufacturers are eager to spend money on advertising. Through indiscriminate bombardment, consumers develop an impression of the brand, which may not be effective at first, but over time, encountering this brand will greatly increase the probability of purchase.
On the second day of the expo, although there were not as many people as on the first day, the signing rate of Xianyuan Beauty had skyrocketed. On the third day, the signing rate of Chenyuan Beauty reached a peak, mainly because the major merchants had already made almost the same selections. After all, for these merchants, signing up for one more beauty makeup brand was inconsequential. If it didn't work, they would replace it next year. In this way, after the three-day expo, the number of contracts signed by Chen Yuan Beauty Cosmetics entered the ranks of the top ten among the audience, even surpassing Meidan Biological.
After Chu Qiaoshan found out, he just said coldly, "Without good quality and brand effect, consumers will not buy it at all. No matter how many merchants have signed up, it will only be short-lived. In the end, we could only take the initiative to let Meidan Biotech buy it, but at that time, we couldn't take it seriously at all."
The three-day beauty fair is over. Major companies are also starting to leave. The top and bottom of the beauty makeup industry are very happy; after all, this exhibition is definitely a significant achievement.
Ye Cheng did not treat a few beauty anchors who made great contributions and directly upgraded them to contracted status. This way, their future slot fees and commission ratios during live broadcasts with products will increase significantly. This time, they also put in a lot of hard work for the exhibition to help Chenyuan Beauty.
At noon, Chenyuan Beauty's team returned to Wanshi. As for the members of the Xinghai Guild, they returned directly to Pengcheng, and the other anchors also went back. However, after a few days, they had to gather again because on the 1st of next month, there will be a special live broadcast for Chen Yuan Beauty.
The live broadcast will be held at Chenyuan Beauty's factory. If participating in the expo is aimed at offline businesses, the special live broadcast is aimed at online consumers. The special live broadcast, combined with the comprehensive promotion of nearly 2,000 live broadcasts signed by the Xinghai Association, will definitely enhance Chenyuan Beauty's reputation in consumers' minds. This is why Ye Cheng dares to invest in the beauty industry.
"Sister Tie, now the production line must run at full capacity. In addition to supplying goods to merchants, preparations must be made for the special live broadcast," Ye Cheng said.
Although the special live broadcast has not yet started, no one knows how sales will be. But Chenyuan Beauty has to produce a lot of products. Otherwise, if sales explode but there aren't enough goods released, it would be a joke. As for producing too many products that cannot be sold and being squeezed... If such a thing really happens, there is no way out.
"Mr. Ye, don't worry; the two production lines that were stopped have resumed production. If this special live broadcast is effective, we plan to add another production line," Tie Hualing said.
The good start of this Yangcheng Beauty Expo made her very optimistic about the future of Chenyuan Beauty.
Ye Cheng nodded when his cell phone rang.
He motioned for Tie Hualing to go to work, and he took out his mobile phone and looked at the label on it.
It was from Yao Zhengtao of Zhoufu Jewelry Company.
After pressing the button to answer, Yao Zhengtao's voice came out of the phone.
"Mr. Ye, I'm Yao Zhengtao. The day after tomorrow, that is, on July 23, our Zhoufu Jewelry Company will hold a jewelry exhibition. I don't know if you have time to participate."
Ye Cheng smiled and said, "Dong Yao, no problem. I will participate when the time comes."
"Then I'll be waiting for Mr. Ye's visit when the time comes," Yao Zhengtao said.
The two chatted for a few more words before hanging up. Ye Cheng checked the time on his phone; it was past three o'clock in the afternoon.
So he called Fei Wei and drove back to Pengcheng.
In the blink of an eye, it was July 23rd, Tuesday. It was also a hot day. However, the temperature in Pengcheng was not particularly high, remaining at 32.3 degrees Celsius during the day and 26.7 degrees Celsius at night. Mainly because Pengcheng is close to the sea and there is a sea breeze blowing. If you go to Yangcheng, the temperature will be higher. In the previous three days of the exposition, it had been extremely hot outside, much hotter than Pengcheng. I heard that it would rain for a while due to the typhoon in the next few days.
Nine thirty.
Ye Cheng drove Fei Zheng to the headquarters of Zhou Fu Jewelry Company.
The introductory meeting was held there.
Zhoufu Jewelry Co., Ltd. is one of the largest jewelry companies in China. Its jewelry stores are located in major cities across the country and even overseas. Therefore, the number of customers is very high. Among them, high-end customers are the targets Zhoufu Jewelry Company competes for. And this internal exhibition is aimed at attracting high-end customers. After all, top-level jewelry costs millions or even more than $10 million, which ordinary customers can't afford, and it's not a consumer product. In fact, the most profitable jewelry is not low-end jewelry but high-end jewelry, which has a very high premium. Therefore, many high-end customers participated in Zhoufu Jewelry Company's internal exhibition, each of them being extremely high-quality customers worth at least tens of millions, with quite a number of billionaires.
Upon Ye Cheng's arrival, he was immediately greeted by Yao Zhengtao's father and daughter, which aroused the curiosity of many high-end guests. After all, Ye Cheng is very young, looks very good, and doesn't know many people. Mainly because Ye Cheng is relatively low-key and rarely participates in various social activities in the circle. Unlike company executives, business owners, and industry experts, who, as long as they have time, try to be part of high society, This also makes them very well-informed and familiar with each other. After someone revealed Ye Cheng's identity, many people suddenly realized. Ye Cheng was greeted by Yao Zhengtao and led to a table.
Six people were sitting at this table. One of them was Xu Dapeng from Dapeng Motors. As a friend who has a good relationship with Yao Zhengtao, he also came to participate in the internal exhibition of Zhoufu Jewelry Company. Usually, his wife and daughter also like to purchase jewelry from Zhoufu Jewelry Company.
Dong Xu.
Ye Cheng said hello and sat down beside him.
The other five looked at Ye Cheng curiously.
Xu Dapeng smiled and introduced Ye Cheng to them.
When these people heard that Ye Cheng was actually a member of Asia News Agency, they didn't dare look down on him, and they all became polite to Ye Cheng.
These people are all billionaires. Although they are not comparable to Xu Dapeng's level, they are also a level higher than others.
It is said that those who participated in this internal exhibition are also vaguely divided into several levels of wholly-owned assets.
Worth billions and more sitting in one piece.
One with a net worth of one billion yuan.
A piece worth hundreds of millions of dollars.
As for those who are worth less than $100 million, then sit outside.
Structured.
Just look at the price.
Sometimes, the circle of the rich is more straightforward.
If you want to enter this circle, it depends on your financial resources.
Or is there any other important identity?
In this case, it is impossible for government officials to appear; otherwise, the division will be more complicated.
After some small talk, there are many people who frequent.
Yao Zhengtao arranged for several more people to come to this table; all of them were well-known rich people, and there were even two who were not much inferior to Xu Dapeng.
From this alone, it can be seen that the quality of the high-end customers of Zhoufu Jewelry Company is very good.
In a sense, this customer represents a network of contacts; otherwise, why would you invite people over?
By the time everyone arrived, it was already ten o'clock.
Yao Zhengtao walked out with his daughter and bowed his hands to the hundreds of guests present: "Yao is here to thank everyone for participating in the Zhoufu Jewelry Company's internal exhibition; if there is anything wrong with the reception, please bear with me.
"Old Yao, stop talking nonsense; let's start quickly. I heard that Zhou Fu has a top-quality jadeite embryo this time; it is said to be imperial green."
A boss said it with a smile.
The others nodded.
This time, there were more people participating than in the previous internal exhibitions, and there were even several big bosses who participated because of Zhoufu Jewelry Company's promotion of the top jade embryos.
"There is indeed a top-grade jadeite embryo, imperial green, but this embryo was deposited here by a friend, and it took me a lot of effort to convince this friend to include this top-grade imperial green jadeite embryo. Exhibits at the exhibition.
Yao Zhengtao said with a smile.
"I didn't say I wanted to buy it, and I can't afford that kind of thing. Hurry up, I just want to see this top-level imperial green."
Another boss laughed.
Everyone laughed, and no one was curious about the top jadeite embryo of the imperial green.
A lot of people come here for this.
"Then come with me.
Yao Zhengtao said with a smile.
Then everyone got up and followed Yao Zhengtao into the inner exhibition hall.