Chapter 76: Jennifer Jefferson and the Variety Shows
The United States is the most active film market in the world, with new films released every week, but the total box office of such a market is about 9 billion a year, and "Pirates of the Caribbean" will lose 300 million yuan in one film, which is equivalent to accounting for one-thirtieth of the share. In the case of a limited amount, this is equivalent to snatching a large piece of cake from others, and the most direct victim is "Fallen from the Sky" at the same time as it, which may have more than 20 million potential in the first week, but under the impact of "Pirates of the Caribbean", the box office performance is completely worse than expected, and the North American box office figures are likely to fall short of the cost line, which is not good news for investors, directors and starring Sean Connery and others. After all, this is also a big production with an investment of 78 million US dollars, and if you count the publicity and distribution costs, if the overseas box office is not considered, the loss will be at least tens of millions of US dollars.
Of course, the investor Fox will not be able to afford such losses, and it is not too new news that it is investing hundreds of millions of dollars and losing hundreds of millions of dollars. But after this battle, the next time "Pirates of the Caribbean 2" is released, it will be treated at the blockbuster level, and there will never be a movie with a similar positioning willing to collide with "Pirates" - which also makes the producers of "Pirates" raise their eyebrows. "Falling from the Sky" is a historical theme and a film with magical colors, and the result of the finalization at that time was that "Pirates" admitted, and did not dare to set the same day as "Falling from Heaven". But when the sequel schedule is set, "Pirates" does not need to look at other people's faces, and can choose the time freely in the summer file domineeringly, and enjoy the treatment of Warner's "Harry Potter", Sony's "Spider-Man", Fox's "X-Men" and Paramount's "Mission Impossible". - Of course, there must be a tacit understanding between these box office giants, and they will not choose to be on the same day, and they will lose both.
"Yes, people are talking about sequels now," Jenny was asked the most about sequels when she was on various shows, and she could only answer with an apologetic smile, "but I haven't received any notice yet." "
She This is completely nonsense with her eyes open, as can be seen from the name "Pirates of the Caribbean: The Curse of the Black Pearl", at least producer Jerry and director Verbinski both want to serialize the pirates, even if Disney's attitude turned out to be very cold, now it must have completely changed, after the final box office statistics in the first week, preparations for the sequel have begun, and now Disney is in a hurry to set a contract, and the actors are not at all In a hurry, the higher the box office of the first part, the better the second part will be, and they want to see how far "Pirates" can go at the box office.
However, even if the contracts of several leading actors are agreed, they will absolutely cooperate with Disney's requirements in terms of external rhetoric, this kind of free publicity means do not need to be used in vain, for example, the movie was released in July 03, the box office was a big hit, and the box office popularity began to decline in July, and the news of the intention to prepare a sequel was released, first announced that the director was set, and then hinted that Depp may not be able to return, and announced in September that Depp confirmed his appearance... In this way, it can be put until March or April of the following year, and people will be reminded of "Pirates" at intervals of a few months, and the battle line will be pulled until the sequel starts filming, and then a new round of publicity will begin.
Of course, there are also actors whose contracts have been inconsistent, and the possibility that one party uses the media to make up his mind on the other party, this kind of thing is true or false, and there are no certain rules, it depends on how you use the existing resources to serve your own ideas.
"How does it feel to become the most concerned girl in the nation overnight?" said host Conan O'Brien to Jenny, "Do you feel like anything has changed in your life?"
"Since I basically stayed in the room before and after I became famous, it was fine. "You know, I was too poor to hang out before I became famous—now I'd rather stay in my room with the paparazzi, so it's basically the same as before." "
"So, before you became famous, you just thought in your room: hell, I'm poor, just let me stay at home and weep to death. And now you're thinking: Uh-huh..." Conan said as he couldn't help but laugh. "Hell, I'm rich—"
"But it's good to let me stay in my room and sobble to death, this kinda fun actually. Jenny said seriously, and then laughed with Conan, and the audience was amused and laughed.
"yes, yes, actually, it's fun, it's very healthy, you know, when you have a friend visiting, you don't pop a glass of wine, you ask her to sit down on the couch and say, 'Now let's cry together!'" Conan said in an expectant tone.
Taking advantage of the audience's laughter, he imperceptibly glanced at the teleprompter in front of the stage, and the key words and program time of the next dialogue were displayed on the big screen, "Jenny, we all know that Pirates of the Caribbean had some accidents during the filming, and the crew burned a studio to celebrate Halloween, like 'yes, it's a holiday tomorrow, let's burn down a studio'." "
The audience burst into laughter again, and Jenny shook her head as she followed the conversation, "Yes, we're such a wild crew. In fact, this is not the only accident that happened to the crew,"
"Oh?" Conan said, with an interested expression, "You mean there was another similar accident?"
After receiving Jenny's approval, Conan exclaimed, "Man! If you hate someone, recommend him to join the Pirates of the Caribbean crew." "
Jenny laughed with the audience before continuing to tell the story of her and Josh's adventures, "... Then he woke me up and yelled at me, 'The boat is broken!', but I took seasickness medicine, and you know, I was really sleepy, so I had to ask, 'What?what?'"
She put on a demented face, and the audience started laughing maniacally, and Conan shook his head while laughing, "—and Josh was completely thinking, 'No wonder you're falling off the wall.'" "
The audience erupted in another burst of laughter — a reference to Pirates of the Caribbean.
Jenny went on to tell everyone about their fall into the sea, with waves of laughter at Conan's joke, and finally she imitated Josh's expression, "After throwing up, no matter how much I apologized, he kept staring at me in disbelief, you know, just like that, and when I saw that we were rescued, I heard his paramedics asking him, 'What's in your hair?' and he immediately turned around and continued to stare at me with the same expression. "
Conan burst out laughing, and then said to Jenny, "It's a really interesting film, I wish I could have seen the DVD version sooner, Pirates of the Caribbean, and it's on the air now, thank you Jennifer Jefferson, thank you!"
To the cheers of the audience, Jenny smiled and waved goodbye, shook hands with Conan, and left the studio.
After taking off the microphone on her body, Jenny did not leave the TV station immediately, but looked back at her performance with Judy, Julian, and Mary in the guest lounge - Generally speaking, talk shows in the United States are in the form of live broadcasts, and even if they are not live broadcasts, there are few post-editing, and the screenwriters of the program group can only provide some keywords and joke ideas, and it is impossible to provide speeches, and the atmosphere of the scene is completely driven by the host himself, maybe A few days a week, a day is a talk show of more than 40 minutes, and the host has to rely on these keyword prompts to bring it down, mobilize the guests to play jokes, and master the time, which cannot be done without good basic skills. Conan O'Brien, the host of an ace talk show, has no problem holding the audience with witty remarks, but how far your guests can play in this kind of live off-script situation depends on your own ability.
Before going on the show, Jenny and Conan's assistant had confirmed the basic flow of the dialogue, and "Conan's Late Show" also docked with Judy, and the stalks were provided by Judy, and Conan even found Jenny in the waiting room, and the two of them rehearsed briefly, so it is impossible to be asked an unprepared question on stage, but whether you answer this question or not is laughing is completely up to you, and many red stars will answer a very interesting stalk very flatly Thin, Conan needs to drive, and the audience will only chuckle, which gives the public an impression of 'you are very serious and boring', although it has the effect of promoting movies and TV on the show, but it is not good for personal image, and for Jenny, in addition to answering interestingly, there is also a very heavy burden to conform to the character image designed by the team, which is equivalent to being funny and holding it, and she can't completely collapse the image of her beauty.
"Here. Judy paused, pointed to the picture and said, "Don't do this gesture again, it will make your nose look too big, at least not when you comb this hairstyle." "
"OK. Jenny motioned for Mary to take a screenshot of the picture, "Go on." "
"It's basically not too much of a problem, and while I want you to look pretty when you're telling jokes, it's Conan's show after all. Judy also generally praised after watching the whole show, "We will continue to follow up on the effect of this show." "
"She's now number one on IMDB. Mary turned off the computer and asked curiously, "How else can you achieve the effect of 'The Late Show'?"
Disney's publicity is very methodical, before the release of the movie, it is Johnny Depp and Josh Blanche who have become famous stars appear on these talk shows to promote the movie - talk shows are also a few intersections of these film and television big names and variety shows, in addition to high ratings, influential talk shows and some charity live shows, the first and second tier actors in the film and television industry almost never appear in variety shows, the specific reason is actually three very simple words: damage X character.
When "Pirates" was released and Jenny's IMDB ranking rose sharply, the publicity department began to arrange Jenny to appear on these talk shows, and Jenny of course also gladly cooperated, such as this time there was also a Disney PR, and the program team and Judy determined the content of Jenny's link, affirming how much the topic of "Pirates of the Caribbean" should account for the entire link, as well as some things that Jenny can say and can't say in the show, and the shipwreck just now can only be said with the consent of PR.
"We'll find another way. Judy also said helplessly, "But it may have to slow down a little, now the company is really busy, and this kind of time-sensitive case can only be slowed down to the follow-up." "
In fact, this is tantamount to giving up the study of the effect of "The Late Show", Mary unintentionally, but a little embarrassment for Judy, Jenny glanced at Mary, signaled her not to answer, and took the initiative to ask, "Is Oprah negotiating over there? "
"There should be no problem, we are still working on some specific links. Judy said, "The date hasn't been set yet, we have to discuss it with Disney, and you and Josh had better find a time to have dinner together these days, you can discuss the specific time, and send the Outfit photo to me or Julian before you go out on the street." "
In all fairness, she is indeed a very conscientious PR, and the reason why she temporarily gave up the follow-up reaction of "The Late Show" is also because Jenny's upward momentum is too strong, resulting in too many things for her to deal with in all aspects, Judy has other clients in her hands, and she can't do everything by herself, she has to be light and heavy. Judging from her current performance, she has tried her best to tilt some resources on Jenny's side, otherwise she would not have accompanied her to the show tonight.
How popular is she now? IMDB first, Yahoo search hot words, some news related to her click-through rate is much higher than other news in the same period, these real data show Jenny's attention, now is the IT era, many of the rules of the game are not the same as before, if it was five years ago, ten years ago, she can only be said to be up-and-coming now, maybe the tabloids, programs, and film companies are still relatively lukewarm towards her, and will wait until her next film is released to adjust their attitude towards them- In those days, this was how popularity was fed, your film was released, people liked you as a rookie, and they might be talking about you everywhere, but how popular you were depends on how much your next film can sell at the box office.
But now, on the first day of the movie, Jenny's name jumped directly to within 100 from the list, 50 on the second day, climbed directly to the top 10 on the third day, and reached the top on the fourth day, which shows that a large number of viewers who have watched "Pirates of the Caribbean" in these four days come to Jenny's information - IMDB is an information website, and if you are willing to pay, it will also provide you with a more detailed analysis report to tell you how many valid IPs have viewed this page, and for newcomers, this is the best proof of popularity.
From the 80s to the present, the mainstream audience of movies is silent, most of them will not chase stars, go to the premiere, only have a flash of thought when they see the promotional video: 'Ah, this is my favorite star, I have to remember the time of the first file, find a time to watch', even now, maybe less than half of the audience will go online to search for information about favorite stars, but even so, the Internet is a very good channel for public opinion, It uses the power of data to truly and terrifyingly restore the attention of people from more than 50 states in North America.
Some companies that focus on data research can even provide very detailed analysis reports, summarize the calculation formula, and have their own reference model to calculate the box office appeal and economic value of stars, while general newspapers and magazines, although they will not study so deeply, but at least they will look at the number of visits and authoritative rankings. When Jenny was performing in New York before, she was the first to 'invest' in her, taking some unobstructed frontal photos of the paparazzi, and now they are selling their photos for a good price.
Magazines all over the United States are publishing news about her strong newcomer, major fashion magazines and entertainment magazines have sent interview invitations, and even the extremely reserved top fashion magazine "VOGUE" has smiled at her... In this day and age, newcomers are rising to the top so fast, and the popularity of the Internet has directly led to a high level of attention in the magazine media, allowing more people to meet Jennifer Jefferson - although she has been exposed for a while before, it is clear that this time she will occupy a larger page, have better page numbers, and even grab a place on the cover. This has created a snowball effect, the first wave of searches - magazine feedback - more people see her information - Internet searches - the Internet is more dazzling, and now, two weeks after the release of the movie, Jenny is simply the hottest new star in the United States.
It's hard to say what impact this popularity will have on her career, but it's safe to say that Judy is on the verge of dealing with so many PR requests, following up on the Jennifer Josh dating plan that Disney and two agents have teamed up to promote, and monitoring the nationwide coverage of Jenny for any impact on her personal image. For example, whether ugly photos of Jenny were published, or whether some vicious news about her was fabricated. She and her assistant have had little time off since the release of "Pirates" and have worked overtime until midnight almost every day.
Her team is busy, Jenny is certainly not idle, "Pirates of the Caribbean" has local premieres in London and New York, and the New York one has been held before, but the London release is later, it was held in mid-July, and after she flew to London for the premiere and follow-up interviews, she flew back to Los Angeles non-stop, and began to record radio programs, talk shows and magazine interviews, and shoot magazine photos, which can be said to be very busy- Since the last time she vacated her apartment in Los Angeles, she has been staying in a hotel and has not looked for her own room because she really can't find time.
"After today, you are only scheduled to have Oprah one show left. On the way out of NBC, Judy and Jenny confirmed the trip, "And then these interviews will come to an end, and we think you're almost done with exposure, and if you want, you can stay in the hotel for the next period of time, don't go out at random, and I'll show you some clothing catalogs, and now I'm going to sponsor more of our brands, like Micheal." Kors is interested in your fashion taste, and if you are willing to wear his clothes, maybe he will convince Celine to give you some sponsorship..."
Half a month, it's really just less than half a month, Jenny's life has changed greatly, the big brands that ignored her before, now they have expressed their goodwill, in the entertainment industry and the fashion industry, snobbery is not uncommon at all, and there is even a better way to say, called keeping up with the trend, Jennifer's popularity exploded, and at the same time it entered the field of vision of thousands of people, and it also entered the sight of these big brands.
Let's talk about the simplest thing: she is going to New York on July 29 to attend the Tony Awards ceremony, it is said that the attention of the Tony Awards is not comparable to the Oscars, but this time, whether it is Valentino or Dior, Chanel, Amani, and Elle Saab, they all threw an olive branch to Jenny and sent her a haute couture clothing catalog for her to choose from - although it is still borrowed, but this time, she can choose.
Of course, this is not to say that she herself has suddenly reached the level of flattery from major brands, but with the momentum of her current attention, at the relatively dim Tony Awards, Jenny must be 'thousands of favorites in one', extremely murderous film, seize the page, for the public relations of major brands, Jennifer is beautiful, Thin, is a very good clothes rack, and her red carpet taste has always been praised, which is equivalent to a free show, compared to sponsoring the Oscar red carpet, she can only share the layout with dozens of actresses, sponsoring Jenny's Tony Award, which is relatively more cost-effective.
"OK,OK. When they reached the door of the TV station, Jenny had to interrupt Judy's explanation, "Write me an email if you have anything, my dear, you should go home and rest, I will contact you at any time." "
"You must remember to contact Cesare, he also takes the Oprah Show very seriously..." Judy stopped as they pushed open the door, she took a step back a little, looked critically at Jenny's outfit, and then followed in satisfaction, escorting Jenny to the car in the flashing lights that almost turned night into day.
"Hey, Jenny!"
"Jennifer, look this way!"
There was a burst of 'teasing' from the paparazzi, but the whole team was used to it, when they were not there, Mary and Judy both raised their hands to block the camera angle, and after quickly sending Jenny to the car, the driver immediately raised the baffle, plus the windows and rear windows were pasted with opaque black film, so that the paparazzi could not photograph Jenny in the car through the window.
"Let's hope they don't chase them to the hotel again. Judy looked at the window of the car with trepidation, although it was not transparent, but she could still faintly see the bright spots that suddenly lit up outside, which was the paparazzi continuing to shoot without giving up. "The fact that you opened the window last time was too risky for them to taste the sweetness. "
Jenny now lives in the Hilton Hotel is not very high, she did not live in the presidential suite on the top floor, but opened a room on the executive suite floor, the room number was leaked out early, she could only unplug the phone line after receiving a few harassing calls, but even so it is still impossible to prevent, the last time she opened the window before going out to ventilate, and was taken by the paparazzi waiting on the opposite street with a telephoto to take indoor photos, fortunately she was not there at the time, and there were no special supplies in the room placed, but even so, the picture made it to the gossip tabloids.
"You'll have to let me blow some natural breeze, Judy," Jenny sighed, "Forget it, I'll pay attention next time." "
"It will be better when this wave of craze passes. "But you should also think about renting, with your current popularity, it's best to have a big front yard, so that the paparazzi are much less likely to get photos." "
Paparazzi also have to abide by the law, and there are some industry rules, such as using a telephoto to secretly shoot indoors is a taboo thing, if it weren't for Jenny's popularity and her photos are too few, they wouldn't have made this decision.
"There's so much to do. Jenny turned on her BlackBerry phone and looked at her schedule, "I'll be in ... I got this done before I left for the Tony Awards. "
"Good. Judy pinched her neck tiredly and stretched hard in the car, "When you get back from the Tony Awards, I swear I'm going to give myself a vacation...
Her phone rang again, and Judy scolded, scrambling through her handbag to find her phone, "I'm Judy Ackerman, said." "
Jenny now understood why Cesare had been so succinct when they first met—and Judy's tone was no better now than Cesare's.
"Uh-huh... Uh-huh..." Judy said as she glanced at Jenny, "Okay, I see, you wait, I have to ask her." "
She covered the phone with her hand, and Jenny asked, "What's going on?"
"It's the Oprah Show," Judy said, in a strange tone, "and they're willing to do a special show for you, and Oprah will give you 30 minutes on the show, and record it in the shortest amount of time if you want." "
"30 minutes?" Jenny couldn't believe it, "'Oprah Show' will give me 30 minutes?—— but what do you mean?"
Generally speaking, a talk show will have many links, several guests, the first issue of "Oprah Show" is 45 minutes, and a guest can have 10 minutes of time, 30 minutes, what can Jenny and Oprah say can be said to be 30 minutes?
Besides, as a talk show with world influence, the time of "Oprah Show" can only be described as an inch and every second, the first broadcast exceeded one million viewers, and after several rounds of replays, the number of viewers was close to 20 million, so such a talk show with the highest ratings in the United States allocated 30 minutes to her?
"Well..." Judy said visibly hesitating before gritting her teeth, "The Oprah Show thinks they've found your mother." "
"Huh?" Even though Jenny has become accustomed to the unlimited limit of showbiz, now she can't help but be dumbfounded.
Judy had regained her composure, she had obviously hidden her discomfort and regained her professional tone, "If you're willing to let them use this material, they're willing to give you this precious 30 minutes." Think about it, Jenny... I'll call Chesa first. "
Although in some places, Judy showed rejection of Cesare, but in the face of such an invitation from "The Oprah Show", she took the initiative to ask Cesare for advice.
#
"Why did you turn on the TV at this point, baby?" "Mother Jon walked out of the kitchen, "Do you want to join Mommy on her Days of Our Lives journey?"
Although it was summer vacation, Jon didn't need to go to class during the day, but she rarely watched TV during the day, and in addition to various replays, the daytime TV shows were dominated by various soap operas facing housewives, which obviously did not attract a girly audience like Jon, that is, housewives like Jon's mother would take a casual look while busy with housework.
"No," Jon picked up the pillow, turned on the computer, and now typed a few words in the MSN group before answering Mom, "I'm going to watch 'Oprah Show' - Mom, you should watch it too, today is a special episode of J.J., it was previewed yesterday, and today will be her special interview, which is said to reveal several of J.J's big secrets - you know what the trailers of these shows say." "
"Oh, is it?" said Jon's mother, too, as she wiped her hands as she sat down on the couch, "Could it be that she's going to expose her affair with that young man Josh?" "
Although Jenny and Josh have eaten together a few times so far, this is enough to attract the attention of the gossip crowd, and "People" has reported on Jennifer and Josh's dinner several times, and also distributed Jennifer's street photos - although the main purpose is to post street photos, mentioning the meal seems to be just to inform the public about the purpose of her trip, but as a loyal viewer of gossip magazines, Jon's mother keenly noticed a hint of it. Although she didn't join the 'Jennifer & Josh Good Match' group on the Internet, she shared the same opinion as the group members, believing that the two of them were a perfect match and had sparks for each other, and it was only a matter of time before they became a couple.
Jon didn't pay much attention to Jennifer's romance, she completely liked Jennifer's acting and amiable personality, she waved her hand, "Don't guess, Mom, watch the show." "
With the opening song that is very familiar to the American audience, the "Oprah Show", which has been popular in the United States for 17 years, kicked off, and in the opening cruise shot, the audience has seen Oprah in the center of the stage, and Jennifer Jefferson, a rising star in an off-white suit in the guest seat.