Numbers.

Hans Webber, watching the young star fold into his seat with elegance and calm, knew Adidas would have to work harder than ever to keep him.

They weren't just re-signing a kid like they did previously.

They were trying to win over a future they didn't entirely control.

Webber folded his hands. "I'll get straight to it."

The small mounted screen behind him hummed to life, displaying a sleek visual of a boot silhouette — HIM, the flagship line.

Below that, graphics illustrated sales, growth in global distribution, social media metrics, and youth engagement.

"Your boot is already a success, and the exclusivity made it more in demand," he said.

"But this is more than numbers. We at Adidas don't just want to work with you, Izan. Adidas wants to build with you. It wants to build for you."

He let that hang a moment.