"Frye will have one of the most exciting careers over the next twenty years," said Paul Taylor, the head of NBC's reality show. "Whether it's business, entertainment, or any branding venture, he has surpassed all expectations."
These accolades from outside the basketball community once again sparked discussions about the potential concerns over the GOAT's retirement at the end of the season.
The bigger concern is whether this seemingly endless future is really as reliable as it sounds.
Some observers believe that the GOAT's chances of success in the media are as big as his chances of failure, because he puts too much trust in the people around him.
And not all of these people necessarily possess top-notch professionalism. Some of them are in high positions merely because of their close relationship with the GOAT.
Yu Fei has never been influenced by this narrative.
In his view, taking care of those around him is about 'optimal utilization'.
They do what they're suited for.