Suming chose to enter the scene at this time in this way for his considerations.
The most important one was the publicity effect.
The online community had already formed a strong opinion due to the "black guide" incident, with discussions boiling over. Making a high-profile entrance now and announcing the employment of the former young owner of Sunshine Travel Agency had the effect he anticipated—it successfully shifted all the attention onto the newly established company.
The surging tide was slightly diverted, focusing entirely on Taoyuan Travel Company.
"Fame" or rather "recognition", is undeniably important for a company. The proportion of money spent on advertising is very large among all expenses, even being the majority for many.