Chapter 750 Ruthless

The reputation isn't as good, the venues aren't as good, the effects aren't as good, and the content shown is exactly the same. If the ticket prices are also similar to theirs, it's blatantly obvious which cinema the audience will choose.

If they don't raise the ticket prices and instead play the low-price card, it's a bottomless pit that can never be filled.

They earned money and constantly updated their equipment with better ones. Changhe Cinema fell behind one step after another. Even with the initial investment from Taoyuan Group, it would still end up in the same dire situation as now.

"So, the key point lies in those four words you mentioned: be innovative and unique."

Suming said, "We can't compete with them in terms of money and luxury; we can't build reputation quickly either. The only thing we can change right now is the content we show. Changhe's current equipment is good enough to support most movies' effects. There's no need for a big investment at the moment."