Chapter 78 This Time, I Will Win【Big Chapter Ballot】_4

"Change the words 'meaningful' to 'memorable,' and that pretty much covers it,"

Su Huai's speech wasn't fast, but the logic was clear.

His rich voice, like threads of silk, wove into Pei Shuyu's ears.

"The topic of live-streaming content is too broad to explain precisely, but we can understand what qualifies as such content by looking at the results—"

Our ultimate goal is to drive player spending.

A step before that is to make players like you.

Another step back is to make players remember you.

The very first step is to evoke emotional fluctuations during the observation period: curiosity, amazement, amusement, agreement... thereby making them stop in their tracks for you.

So, all the performance and interaction in your live streaming room are part of the content. They are meant to induce emotional fluctuations in players, causing them to remember you, to come see you a second or third time, to gradually like you, and eventually to spend money on you.