147, UFC

Recently, the upcoming bout between Jack Dempsey and George Caponti, promoted by the Atlantic City Post and Atlantic City Broadcast, had turned into a nationally followed event.

The coverage of the event was no longer confined to the media under Donnie's ownership; newspapers across the country had started reporting on it.

However, the direction of their reporting was still influenced by the Atlantic City Post and Atlantic City Broadcast, which dedicated more space to George Caponti.

In fact, some media outlets attempted to focus their coverage on Jack Dempsey, but they found it peculiar that when they did, their sales increases could not match those reporting on George Caponti.

One would logically assume that Jack Dempsey, as the more popular heavyweight champion, would be the one drawing more attention, right?

This situation confounded them.

Donnie, on the other hand, understood the situation very well.

They had neglected one important factor.