We can consider the influencer videos under MAS as the fulcrum, view the investment in paid traffic as the lever on that fulcrum, and consider the profit and influence as what we're leveraging.
The two hundred million total traffic is the direct traffic of MAS's influencers, but the popularity of the topic "My Christmas Tree" has leveraged that traffic.
Lisa just spoke quite conservatively when she said it didn't achieve the best expected results; from where I stand, it was actually pretty awesome.
The campaign has effectively proven that given the right resources, MAS has the ability to lead conversations and trends on TIKTOK, which is a core competitive strength in the marketing field.
In the future, during collaborations with advertisers, MAS can certainly use this campaign as a case study and data reference to secure better advertising rates.