Chapter 289: Waiting for an Opportunity

After the meeting, Cheng Su sat at her desk, massaging her furrowed brows.

She had long anticipated that Friendly would become a major competitor, but she hadn't expected them to catch up so quickly in terms of product development.

Friendly had established their company even before the economic reforms and had flourished since, dominating the market with their multitude of food products. Their brand was already well-known.

Meanwhile, Joy Soon Loy was just starting out, with a limited product range and high prices. Given the prevailing consumer mindset, their jam was only accessible to the middle and upper classes of society. After all, in that era, not many ordinary people could afford jam at two yuan per bottle.

Already being niche, if they wanted to further increase their brand recognition and be at the forefront, they couldn't confine themselves to just Qing City.