Hearing him talk about going out on the main street to hawk their product, Zhao Ruqian was both annoyed and amused. Still, what he said was indeed true; in the cosmetics industry, consumers tend to buy what's expensive rather than what's right. However, the price tag of ten thousand yuan was indeed too steep.
After some thought, Zhao Ruqian spoke up, "Selling it for ten thousand yuan isn't out of the question, but we also need to consider the different consumer levels. Many people don't have a lot of spending power. If we set a flat rate of ten thousand yuan, not to mention a sales boom, it could actually create a negative impact."