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Chamberlain was known as the "Emperor of Basketball," but his personality on and off the court felt childlike.
He was playful, prone to temper tantrums, one day he had one idea, the next another, and he would choke in crucial games. He was weak-willed, loved to argue with coaches, and hopped from team to team.
On the other hand, he was a very shrewd businessman, adept at marketing and packaging himself.
His extraordinary physical abilities and terrifying game stats easily attracted and beguiled fans who hadn't seen much of him play or didn't know much about early NBA history.
His exaggerated off-court anecdotes and playboy demeanor made it even easier to attract media attention, leading to news stories that piqued even more interest in him.
Therefore, as time passed after his retirement, Chamberlain was not forgotten; instead, he was increasingly brought up in discussions.
This was a stark contrast to Bill Russell and Chamberlain.