Chapter 97: Not bad

When Bonnie asked the contestants to rank according to their confidence in their ability to make it to the end, the expressions of the 22 contestants on the opposite side were very interesting for a moment.

Since everyone is in this competition, they all hope to win the 250,000 pounds prize. As for confidence, since they have chosen to participate, how can they not have a certain amount of confidence? But

the question is, it is only the first day of the competition, and they have just entered Chatsworth Manor. So, should they choose to stand in the front position and put a huge target on their backs?

Or should they choose to be low-key for the time being and stand in the back position to avoid being noticed?

But at the same time, if you choose to stand at the end, people will inevitably think that you have ulterior motives and hope to survive to the end...

Therefore, for a moment, the question of what choice to make lingered in the minds of these players.

Although everyone was confused, after a while, everyone made their own choices and the 22 contestants lined up in a team.

"Okay, you all made your own choices. One side thinks that you are most likely to make it to the end, while the other side thinks that you are least likely to make it to the end..."

After saying this, Bonnie selected a few contestants and asked them some simple questions, especially those at the front and back of the team.

Finally, she said,

"Every decision you make has consequences. So the two of you..."

She faced the two people at the end of the line. One of them was a black guy in a light-colored suit, and the other was a middle-aged white man who looked very elegant... They were the two who chose the most "low-key" approach. Bonnie asked,

"Do you think you two will lose?"

Seeing that the two people's expressions were a little unnatural, Bonnie didn't wait for their answer and continued:

"I choose to believe what you say, so I'm afraid I have to say goodbye."

After hearing her words, all the contestants were bewildered, because if they understood correctly, this stunningly beautiful host in front of them directly eliminated these two people right now?

At this time, Bonnie still had a calm expression:

"I want you to leave the venue immediately..."

"NO!"

"What??"

"No no no no no…"

Facing the other contestants' astonishment at this moment, Bonnie glanced at them and showed a charming smile:

"I remind you again, this show is called "Traitor"!"

…

When seeing this scene, Barron and Bonnie smiled at each other.

It can be said that this scene gave the audience who were watching the show at that time a great surprise.

Before this, there had never been a contestant eliminated so "hastily" from any show.

Of course, in fact, they made this arrangement just to increase the popularity of the first episode.

Although the two contestants left the scene at that time, they did not go home. Instead, they were arranged by the program team in a town not far from Chatsworth House and will rejoin the competition at some point later.

This incident will also be used in subsequent reports including those by The Independent and London Evening Standard to promote the reality show The Traitors.

In particular, the London Evening Post would devote an entire page every weekend to publishing news about the show's front and back scenes, from before it aired until its broadcast period.

The next morning, Barron and his team got the data from the previous night's "The Traitors". This reality show received a 26% premiere ratings.

Generally speaking, 19:00 to 22:30 in the evening is considered the prime time for audiences to watch TV programs. Therefore, the time period from 22:00 to 23:00 when "The Traitors" is broadcast is also half within the prime time. If the program is attractive enough, it will definitely keep the audience to watch it.

A 26% audience rating means that about 6.5 million people across the UK watched the show last night - the total number of people watching TV programs during prime time in the UK is currently around 25 million, and the number is slightly higher on weekend evenings.

This is quite good for a newly aired variety show. Of course, compared with the most popular variety shows at the moment, it is still slightly lacking. However, this is only the first episode, and further observation is needed.

For Summit Media, as long as they can maintain this number after "The Traitors", it will be a success.

Because according to the sponsorship contract at the time, the ratings exceeded 25%, so the sponsorship fee of Infiniti alone reached 15 million pounds, which basically covered the production cost of the program.

So far, "The traitors" has signed sponsorship contracts with three brands, among which Infiniti is the richest and is also their main sponsor. The remaining two brands, while maintaining an average viewership of 25%, can bring a total of 10 million pounds in sponsorship income to "The traitors", which is already a good profit.

"Can we contact more business contracts now?"

Fergal, the manager of Summit Media, asked this on the phone, and one could tell from his tone that he was in a good mood. After all, it seemed that "The Traitors" had already been a success, and in addition to increasing sponsorship for the program, they would also be able to have at least ten minutes of advertising time during the one-hour broadcast period, which would allow them to generate revenue.

Before this, they had no idea what the effect of their show would be, so there were some difficulties in attracting investment. But the current situation has given him more confidence.

"Whether it's product placement or interstitial advertising during a program, if we can make a flexible advertising agreement based on the ratings, then we can finalize it. Otherwise, we can wait and see how the program performs later..."

"Okay, Your Excellency the Duke, actually, when we talk about these ads now, they are more inclined to set flexible prices based on the ratings. After all, they don't have much confidence in our program yet."

They all understand that they cannot say that they have succeeded yet. This is just the beginning, and they just aired a reality show called "The Traitors".

At other times, according to Barron's opinion, the seemingly simple werewolf killing competition show "The Werewolf of Miller's Hollow" should be broadcast every day. No one is sure whether this show can support the ratings.

Since the show "Werewolf of Miller's Hollow" is very simple, all you have to do is organize a few people, play the werewolf game in a prepared competition room, then film it, and finally edit it.

The selling point is the Werewolf game that has just become popular. Although the Werewolf game is already extremely popular in London, and is beginning to spread among students and white-collar workers, it is still a question whether it can be accepted by the audience in the form of a TV show.