Chapter 214: Viral Marketing

At 10 o'clock the next morning, Zhou Ming drove to the Wright Center for Digital Art in San Francisco. He needed to bring the publicity plan he had come up with to Jobs for reference. As the saying goes, 'Two heads are better than one.' It's always good to pool ideas, not to mention that Steve Jobs is much better than just any old head.

Jobs greeted Ming Zhou at the door without any formalities. He said directly to Ming Zhou, 'Today I have invited some friends to come together for a reference. They are all top experts. Of course, I didn't mean any disrespect by doing this, but their experience in marketing can often help us to see the problems in your plan more clearly.'

Zhou Ming was a little surprised at first, but then he thought that Steve Jobs probably did it to be on the safe side and to get the same kind of brainstorming as he did, so he asked his friends.

Zhou Ming nodded with a smile and said, 'Don't worry, there's nothing I can't accept. After all, we all want to get things done!'

Jobs raised an eyebrow, a little surprised by Zhou Ming's rationality and calmness. He had met many young achievers, but even if they weren't arrogant and self-important, they had full confidence in themselves and not tolerate others telling him what to do. But Steve Jobs thought that perhaps this was the secret to his success.

Jobs then took Ming Chau into the PIXAR Animation Studios meeting room at the Light Digital Art Centre. They didn't have to wait long. Jobs' friends arrived one after the other, and Ming was introduced to each of them by Jobs, who Ming greeted one after the other.

Although Ming Zhou was mentally prepared, he was still surprised when Jobs introduced these people, because they were all experts. They included a vice president who had successfully transformed a military industrial company on the verge of bankruptcy restructure a military enterprise on the verge of bankruptcy. There was also a vice president who had participated in planning a marketing plan that challenged the status quo, allowing Pepsi to successfully replace Coca-Cola as the world's number one beverage empire. There was also a marketing guru who had participated in planning a marketing plan that challenged the status quo, allowing Pepsi to successfully replace Coca-Cola as the world's number one beverage empire. There was also a marketing guru who had participated in planning a marketing plan that challenged the status quo, allowing Pepsi to successfully replace Coca-Cola as the world's number one beverage empire. There was also a marketing guru who had participated in planning a marketing plan that challenged the status quo, allowing Pepsi to successfully replace Coca-Cola as the world's number one beverage empire. There was also a marketing guru who had participated in planning a marketing plan that challenged the status quo, allowing Pepsi to successfully replace Coca-Cola as the world's number one beverage empire. There was also a marketing guru who had participated in planning a marketing plan that challenged the status quo, allowing Pepsi to successfully replace Coca-Cola as the world's number one beverage empire. There was also a marketing guru who had participated in planning a marketing plan that challenged the

There is no doubt that these people are marketing gurus with unparalleled marketing experience and can easily deduce the market response from your plan.

'Zhou, don't be nervous. They are all very easygoing. Today they will simply give their opinions and suggestions on your marketing plan, and they won't attack you personally. Otherwise, I can give you permission to have your bodyguard teach them a lesson,' Jobs joked to Ming Zhou.

Ming Zhou knew that Jobs was just trying to put him at ease. Ming Zhou shrugged and said, 'I don't think I'll be under any psychological pressure because I'm still very confident in my proposal.'

Zhou Ming stood up. He bowed to everyone before saying, 'Hello everyone. My name is Zhou Ming. Today, I will talk about my marketing plan for Toy Story.'

'Since you are all friends invited by Mr. Jobs, I believe you all know what the situation of this Toy Story is. Since he has not yet finished it, at this stage, the publicity work for him cannot mention any of his name or too much content, and our budget is only 100,000,' Ming Zhou said.

Faced with these conditions mentioned by Ming Zhou, everyone immediately frowned, obviously it was still a headache whether they knew it or not, and no matter how many times they heard it.

In fact In fact, after Steve Jobs promised Ming that the film would be released within a month, he contacted his friend to find a way to promote it, but everyone told him very clearly that it was simply impossible.

'The conditions were harsh, but not impossible,' Ming said, 'In fact, my publicity plan is very simple. His core idea is to use the Internet, using the most popular bbs nowadays!'

Zhou Ming saw that many people had confused expressions on their faces, so he explained to them what bbs was and explained the characteristics of bbs forums.

After explaining that he had finished explaining the bbs, Zhou Ming continued, 'First, we can post some very intriguing news on the most popular bbs, which young people use a lot. For example, I have noticed that every time I go home, find that the position of the toys is different from when I left the house in the morning, but in fact, no one was at home that day. So, do the toys have their own lives and their own world when I'm not at home? Do toys have souls? are out of the house, what are the toys doing and thinking? Are they like people?'

'Then Then we can hire a lot of people to keep registering accounts and replying to this question, so that our post will be pushed to the top and attract others to join in and discuss the question from all angles.'

Zhou Ming raises a finger: 'And as more and more people join the discussion, we can start the next phase of publicity. If the technology allows, we can post the the film clips onto the bbs. If the technology doesn't allow it, we can let those who want to know leave their email addresses, and we can send them by email.'

'Of course, in order to convince netizens, I think the footage posted on the bbs or in the email must be realistic but also blurred. This way, tell netizens that these are the images captured by the home surveillance camera. He tells us that toys have their own souls, and after we have gone, they will live another kind of life that we don't know about.'

Zhou Ming clenches his fist, his tone was very firm: 'I have reason to believe that when these clips are made public, coupled with our hiring people to constantly guide the conversation online, this will definitely set off a wave of attention on the internet. Once the enthusiasm of netizens has reached its peak, we will take advantage of the situation to launch the Toy Story publicity, which will turn the netizens' enthusiasm into box office revenue to the greatest extent possible.'

As Zhou Ming words, everyone kept nodding in agreement, clearly listening attentively and agreeing with Zhou Ming's views.

Zhou Ming continued to emphasise: 'The centrepiece of my marketing plan is that we plant the idea in everyone's mind through the internet, so that they spontaneously feel curious and sceptical about it.'

'These people who people who are initially exposed to it, they may not necessarily turn into box office, but they will spontaneously pass on these doubts to other people, just like a book that replicates and spreads like wildfire. In this way, if you pass it on to ten people, thousands, hundreds, tens of thousands, hundreds of thousands, the attention given to this message will increase exponentially. I believe that as long as there is an absolute number as a basis, then the box office will not have to worry anymore,' Zhou Mingbi said with a hand gesture.

'And the most important point of my plan is that it is extremely low-cost. If we control it properly, I'm afraid the publicity costs will not exceed 50,000 US dollars, and will not exceed 100,000 US dollars. However, we can use the nature of the Internet to nationwide and even worldwide publicity. If Toy Story is a very good movie, then I believe my plan can bring us at least tens of millions in box office.'

In the end, Zhou Ming his hands on the table, said very forcefully, 'So I turned this marketing plan into a book marketing.'

Everyone subconsciously leaned back, as if they were under the invisible pressure of Zhou Ming. At this time, Zhou Ming asked, 'I wonder what everyone thinks of my plan?'

When Zhou Ming asked this question, there was dead silence in the entire meeting room. Everyone was stunned, with an incredible expression as if they had seen God.

After a while, finally someone spoke up. He shouted out 'genius' and broke the silence. Then everyone else chimed in, saying things like, 'This is incredible! That's a brilliant solution only God could come up with!' (Using the question-and-answer method, he not only perfectly avoided the question of the title and content, and even replaced all traditional media with the Internet. The questions guided people to spontaneously carry out publicity, and the cost was kept to a minimum!

'This is the perfect marketing plan! If the Taste Challenge had been run in this way, with Mr Zhou's planning, Pepsi would definitely have retained its number one position for a longer period of time! ideas. Of course, some people also found problems and immediately asked Ming Zhou questions: 'But isn't this suspected commercial fraud? After all, posting videos of the situation at home when the toy is there on that bbs posted toys at home and there were videos, which are highly deceptive. If it is exposed by the media, it will have a very negative impact on the film itself, and it may even lead to a lawsuit.'

'This is indeed a possibility possibility, but I think his possibility is very low.' Zhou Ming asked in return, 'I think you, Mr., may not have been to the bbs, where there is a lot of mysterious information, including analysis of the assassination of President Kennedy and the famous Roswell UFO incident or the vampire and ghost man incident. These are obviously even more bizarre than ours, but no one has sued anyone for them.'

Zhou Ming then changed the subject Zhou Ming then changed his tone and said, 'But after all, we are different from them. We are a marketing campaign, so we can't make wild claims. But as long as we don't say for sure whether toys have souls and whether they have their own world, that's fine.'

'Put simply, we just ask the question and guide people to think about it, but we definitely won't give the answer, so we won't be held to account, will we?' said Zhou Ming.

With these last words from Zhou Ming words, the meeting room fell silent again, and everyone looked at each other in disbelief.

After a while, someone said, 'Mr. Zhou Ming, I'm afraid we can't think of any more questions about your marketing plan. It's so perfect that I can't imagine how you came up with such a genius plan.'

Zhou Ming replied with an and laughed, 'Actually, I feel quite embarrassed because my company is now causing others to target me. My competitors have hired a lot of people to spread rumours about my company on the internet. So I thought, The group on the bbs is young people, and just so happens that the positioning of Toy Story is also young people and children, so I wondered if this film could also make use of the internet? And then I came up with this idea.'

'I can't help but say, Mr. Zhou Ming You are truly a genius marketing master, your thinking is enough to make any opponent feel fearful!' Pepsi's marketing director praised Zhou Ming, and everyone else gave Zhou Ming a big thumbs up.

Zhou Ming was able to let out a sigh of relief.