Chapter 314: Marketing by means

After the phone call with Wood, the entire situation in San Francisco suddenly fell into a strange calm. Not only was there no new turmoil being been raised, but on the contrary, the initial frenzy of the Down family using their superior resources to suppress Lombardi and Hamilton had eased considerably. 1kans bookhu

In this situation, many people with good intentions can easily smell the calm before the storm. Some people who know the inside story are looking forward to seeing whether Wood, the heir from the automobile kingdom, car kingdom, can create his own glory just like their Pistons team, who have just defended the NBA championship.

As for Zhou Ming and the Tang family, it is because Zhou Ming chose to go with the flow and let Wood make the first move.

Tang Jing had his doubts: 'Why didn't we seize the initiative and strike while Wood was still in San Francisco with nothing prepared, or contact the media, so that they couldn't easily get their stories out?'

Zhou Ming gives the answer: 'There is no need for that. Since we have chosen to let them go first, let them do it as much as possible. If we choose to let them go first and then resort to all sorts of underhand tactics in the middle, it's like the athlete in a race who lets his opponent go first but then reaches out to pull his opponent's clothes, which just makes him look ridiculous.'

'As for seizing is also unnecessary, because generally seizing the initiative is something that is only done when there is no certainty, but now we have the most important trump card in our hands, so we are not afraid of them at all, so it doesn't matter if they get the initiative,' Zhou Ming said, 'Besides, I'm also curious about what kind of marketing plan this heir to the Daewood family will come up with.'

Hearing Zhou Ming's words made Tang Jingsheng feel confused. The reason is very simple. When ordinary people face an opponent's unknown method, they will instinctively feel fear. But Zhou Ming not only did not panic, but instead looked very happy, as if he were waiting to watch a play, which was hard to understand.

I'm afraid it is Zhou Ming's style of not taking anyone or anything seriously that has allowed him to step by step to where he is today, creating so many impossible miracles.

So in this strange calm, time quickly passed to the next day. Early that morning, Tang Ran hurriedly called Ming. To book w1

'Oh no, Ming, something very strange has happened all over San Francisco!' Tang Ran said to Ming.

As Tang Ran also shouldering the responsibility for the entire Tang family, Tang Ran got up before dawn in the morning. From reading and memorising family information to going through the accounts of the Tang Bank and listening to reports from the servant and secretary, she was kept very busy. In contrast, Zhou Ming had a much more leisurely morning and was able to sleep in. Of course, this was only possible because Lin Muqing Lin and Ranlian Tang are both here, otherwise he would still be able to hold a girl in his arms to keep himself warm.

He answered a phone call from Tang Ran, Zhou Ming was stunned for a while before asking, 'Strangely enough, today should be the day Wood and Tang An launch their attack. What have they done?'

Facing Zhou Ming's string of questions, Tang Ran hurriedly said, 'What they did was really strange... No, we don't even know if these things were really done by them. Oh, maybe they did it on purpose to confuse us. Oh dear Ming, this is hard to explain over the phone, you'd better come to Fuguo Plaza... No, I'd better go back and meet you there.'

Tang Ran hung up after saying that the phone, leaving Ming at the other end of the line feeling a little confused and not really understanding what Tang Ran was talking about.

But there was one thing Ming did hear clearly, and that was that this matter definitely had something to do with Wood and Tang An.

Having confirmed this, Ming immediately got up from bed. After he had washed up and finished breakfast, Tang Ran's car arrived at the door.

'Brother Ming, Sister Muqing, come out with me quickly and look, something very strange has happened!'

As soon as she entered the room, Tang Ran shouted at Ming and Qing, and took them out with her. When they arrived at her car, Qing couldn't hold back any longer and asked, 'What on earth happened? Why did you take us to the car in such a hurry? Couldn't you tell us first?'

'I'm sorry, , but I really don't know what to say. I think the best thing is for Ming to see it for himself. I'll write it down for you,' Tang Ran replied.

Since Tang Ran had said that , Zhou Ming and Lin Muqing did not pursue the matter any further. Tang Ran then told the driver to drive to the nearest bus stop with high pedestrian traffic.

'Brother Ming, the strange thing is over there,' Tang Ran said to Zhou Ming, pointing to the bus stop over there.

'Ran, is is there something wrong with it? I'm not familiar with this place,' Lin Muqing asked curiously.

'Yes,' Zhou Ming answered for Tang Ran, 'there is nothing on this bus stop.'

After being reminded by Zhou Ming, Lin Muqing suddenly realised. She looked carefully several times, and indeed did not see any posters on the bus stop. Usually there are large posters on the display boards, but this time there was just a white base board.

This made her feel surprised: 'This is really amazing. I remember this being the bus stop with the highest pedestrian traffic in the neighbourhood, and in theory it should be the busiest outdoor place right? Why is it like this? Could it be that the workers who replaced the company suddenly went on strike, which is why it hasn't been replaced?'

Lin Muqing then denied her own words: 'No, if the workers had gone on strike, then at most it would still be the previous one, it shouldn't be like this, with nothing to replace it. Besides, yesterday we got news from Don Donald contacted the outdoor media company, and it seems that he has booked all the outdoor advertising in San Francisco. Could this be a mistake on the company's part?'

Facing this problem, told her, 'Muqing, this is not a mistake, because on the way back, I saw many outdoor places like this, and even many large display boards. And according to family news not only the places I saw, but the entire outdoor display boards in San Francisco have become like this.'

Tang Ran pointed to the sign on the pole not far away, and sure enough, it was also white and had not been released.

What is going on? Could it be Wood, overflowing with love, finds all kinds of outdoor activities too much trouble and has removed them all? Or is it possible that they really haven't prepared it properly because they were in such a hurry?

'This situation is really strange! ! They must have wondered when they saw the exhibition panels that had been put up.'

Wood was confident, as he sat drinking milk with him in the courtyard of the Tang'an Villa, they happened to talk about what was going on outside.

'They must feel strange, because all marketing methods require something to be marketed before they can be marketed. Now all the outdoor display boards are blank, there is nothing at all. What kind of marketing is this?' Tang An echoed Wood's words, but at the end he still asked one more question, 'It's just that when will we actually go live?'

Wood looked at him disdainfully look: 'Don, I know you still don't believe in my marketing tactics, right?'

Don An trembled, and was about to explain something, but Wood continued: 'Don, I've already told you, this is an imaginative promotional marketing strategy. First, we spent a lot of companies to remove all their advertising, and at this point, people who are used to it will all be curious as to where it has gone. Is something special going on?'

'And as long as people have this doubt in their hearts this doubt, curiosity will drive them to actively pay attention to this. If there is no content on the board, then the best effect can be achieved if we suddenly replace it with something new. Wood also emphasised, 'Especially since these are our latest creations, they are very targeted.'

Tang An nodded in agreement: 'Yes I have great confidence in this. Mr Wood is indeed worthy of the Wood family name, and his ideas are ahead of their time. I really never dared to think that marketing could be done like this before! You have literally opened a door to a new world for me!'

Tang An's tone was very excited. He half-complimenting Wood, and half genuinely amazed at his idea.

After all, generally speaking, when people do marketing, they work on the content, so who would have thought that they could also buy the space and ask the media not to publish it?

You have to know that many of these outdoor spaces are in places with high pedestrian traffic, and the prices are very expensive. Every day, countless businesses compete with each other like crazy, and reservations for prime spots even need to be made a year in advance. and they generally need to pay several times the fee to squeeze in at the last minute. The entire San Francisco costs millions of dollars a day when all is said and done.

If it's just a simple fight, this is normal, and some even spent tens of millions of dollars.

However, now Wood just bought these expensive purchases, just leaving them there, allowing millions of dollars a day to be wasted like that, this is something that no one would do unless they were absolutely confident in their plan and had a lot of money in their pocket.

In fact, not to mention millions of dollars, just a billboard at a bus stop that burns through a few thousand dollars a day, if it were Tang An himself, I'm afraid he would be heartbroken. After all, the theory is very simple, and easy to convince people, but the only person who could actually make this decision and dare to do it was Wood. It was also for this reason that Tang An was incredibly impressed by Wood's courage.

'So now our prepared. Although this is our plan, I don't want our exhibition boards to be left empty for too long. After all, our aim is to sell, not to lose money. I'm not yet a spendthrift,' said Wood.

In response, Tang An patted his own and said, 'Mr. Wood, don't worry, all of it has been produced today, and it's all been produced according to your requirements. Not only did we invite the most popular Hollywood stars, we very subtly mentioned the problems with the existence of other Internet companies, and stated that our service and everything is based on the best in all of San Francisco!

Wood nodded and reminded, 'But we must not be too direct about which company is being referred to, otherwise we could be accused of unfair competition.'

'Sir, I have always kept your request in mind, and I have reviewed it many times, so there is definitely no problem!' Tang An said.

Wood concluded, 'Then let's wait patiently for two more days. Just two days, and I'll be able to bring San Francisco a marketing miracle!'