Chapter 127: Tycoon Li Zhaoji
In recent days, the media buzz around the "Jiuding Daily" has been intense. Li Zhaoji knew that Jiuding Media planned to launch a magazine, and it was a financial magazine at that. He hadn't expected it to come out today.
Moreover, the cover figure was none other than HSBC's chairman, Shen Bi!
"I didn't expect Shen Bi to agree to an interview and appear on the cover. Just this alone raises the magazine's prestige. It's indeed a grand gesture!" Li Zhaoji murmured with a smile.
He then opened the "Economic" magazine and quickly found the list of Hong Kong's top 100 enterprises. His eyes narrowed as he studied it carefully.
Though the list was brief, if it was accurate, it held substantial value and potential business opportunities. It could be considered the most cost-effective business intelligence!
"I didn't expect my company to be ranked twenty-third, with an estimated valuation of 1.82 billion HKD… It's quite accurate!" Seeing his company's ranking, Li Zhaoji examined the company's introduction and analysis. It indeed aligned well with his expectations, and he praised the accuracy.
He continued reviewing other familiar companies on the list. Their values and rankings matched the real situation, which increased his confidence in the list.
When he saw the author credits at the end of the list, he smiled: "So, Professor Lin and Professor Xu, along with Jiuding Media's boss Xia Yu, contributed to this. The other contributors are also well-known figures in the financial world. No wonder this list is so well-prepared."
Professor Lin Shanyuan and Professor Xu Zhixue were prominent figures. Li Zhaoji had consulted them during the company's development and successfully resolved issues. He knew these individuals were highly competent. With them overseeing and participating in the list, its authority was naturally high.
He continued to read and came to the 1978 Hong Kong Rich List. After reading it, he expressed admiration and nodded in agreement: "Based on the visible assets, the credibility is completely reliable. Jiuding Media seems to be quite astute. Their boss must be a young person, not very old, yet very experienced. Quite rare, truly rare…"
"The articles are also of high quality and very valuable. It seems Jiuding Media has succeeded this time…"
---
As Li Zhaoji was reading the magazine, time continued to pass, and employees of Hengji Chaoye Real Estate Co., Ltd. arrived at work one after another.
Seeing his colleague Deng Bin sitting next to him, Zhao Feng remembered their debate yesterday about Hong Kong's richest person. They hadn't reached a conclusion, so Zhao Feng's eyes gleamed with a sly smile before he patted Deng Bin on the shoulder.
"Zhao Feng, what's up?" Deng Bin asked in confusion.
"Hehe, Deng Bin, do you know who Hong Kong's richest person and the richest Chinese in Hong Kong are? And how much money they have?" Zhao Feng asked mysteriously.
Deng Bin rolled his eyes and retorted, "Cut it out, of course, I don't know. Do you?"
Since the company subscribed to a large number of "Jiuding Daily" newspapers, Deng Bin hadn't bought the magazine himself and didn't know it was out.
"Hehe, of course, I know!" Zhao Feng, to his surprise, showed a smug smile, his expression irritatingly self-satisfied.
"Oh? Do tell!" Seeing Zhao Feng's smug look, Deng Bin's face showed disdain. He gave Zhao Feng a cold look and said with a sneer.
"Ahem, listen up!" Zhao Feng straightened up and cleared his throat.
"Hong Kong's wealthiest is the Keswick family of Jardine Matheson, with family assets of 6.4 billion HKD. The richest Chinese is Bao Yugang, with assets of 2.42 billion HKD. Our chairman is ranked twenty-fifth with a total asset of 1.55 billion HKD! How about that, isn't that impressive?" Zhao Feng rattled off in one breath and then looked at Deng Bin triumphantly, clearly saying, "I've revealed it, aren't I amazing!"
Hearing Zhao Feng's words, Deng Bin's expression turned to one of astonishment. Seeing Zhao Feng's authoritative manner, he began to doubt whether Zhao Feng really knew.
"Where did you get this information? Is it from the 'Jiuding Daily'?" Deng Bin asked intently.
"Wow, I didn't realize the Brits were so wealthy! Our chairman is only ranked twenty-fifth!" Suddenly, a gasp erupted from around them, attracting everyone's attention in the office.
Deng Bin was momentarily stunned but quickly realized that the shocked exclamation was related to what Zhao Feng had said. He understood that the source of this information must be the magazine and rushed over to join the crowd.
"I... picked the worst time to come out, how frustrating!" Seeing Deng Bin rush over and his show-off interrupted, Zhao Feng felt like he was being cut off from a climax. He wanted to complain but held back, muttering with a pout.
Soon, the office was filled with various astonished exclamations, clearly shocked by the content of the "Economic" magazine.
At this moment, someone entered and said to Zhao Feng, "Zhao Feng, the chairman wants you to call Jiuding Media to request more copies of the 'Economic' magazine and to subscribe to it permanently. When you distribute the newspapers, also distribute the magazines. You need to ensure that every executive gets a copy and each office gets two copies. Then report the numbers to the finance department."
"Okay, I'll handle it immediately!" Zhao Feng nodded eagerly, his face full of joy. Although it was a small task, being personally instructed by the chairman was a rare privilege for someone at his level, which excited him greatly.
Without delay, he quickly calculated and found that fifty-six copies were needed. He then picked up the phone on his desk and dialed Jiuding Media's number: "Hello, is this Jiuding Media? This is Hengji Chaoye Real Estate Co., Ltd. We need to subscribe to your 'Economic' magazine, starting today, fifty-six copies each issue…"
After hanging up the phone, Zhao Feng sighed with relief and murmured, "It seems the 'Economic' magazine is quite valuable, otherwise, it wouldn't have received the chairman's endorsement and such a large subscription. Maybe it's intended for everyone to read and learn from?"
---
This scene wasn't unique to Hengji Chaoye. Many other companies had similar reactions. The chairmen of those companies, upon seeing the "Economic" magazine, recognized its high value.
The two lists within the magazine were rich in content and helped them understand their industry and competitors, making it valuable for making informed decisions and broadening their knowledge base. Consequently, they all began calling Jiuding Media to arrange for large, ongoing subscriptions.
Besides these companies, many readers of "Jiuding Daily" bought the "Economic" magazine as well. Despite its price of 2.5 HKD being somewhat steep, curiosity drove many to purchase it.
As a result, the "Economic" magazine saw a surge in sales at newsstands and bookstores.
The buying frenzy increased by midday, as many mid-to-senior-level professionals who had been waiting all morning rushed to get their copies, eager to uncover the details.
That day, across Hong Kong and even Southeast Asia, the streets were alive with exclamations of surprise, seemingly all in reaction to the impactful lists in the magazine.
From the moment the list was seen, the "Economic" magazine left a deep impression on readers.
Some financial companies, upon seeing the magazine, discovered its immense value. Whether it was the economic analysis articles or the Hong Kong Top 100 Enterprises list, everything radiated potential.
As financial professionals with keen instincts, they quickly identified speculative opportunities within the magazine. They promptly purchased large quantities of the "Economic" magazine, gathered teams for in-depth analysis, and initiated operations based on the opportunities they found.
Indeed, many companies made a profit from this, and since then, these companies subscribed to the "Economic" magazine without missing an issue. It became an essential read for them, as they believed it saved them time and effort in research and offered immense value.