Chapter 197: Three-Step Expansion Strategy

Reissue *The Search for the Qin*!

And include the yet-to-be serialized 300,000 words in a single publication!

Xia Yu planned to make *The Search for the Qin* the grand opening for Jiuding Publishing Company, boosting the company's reputation and solidifying its distribution channels.

He believed that the release of this 300,000-word "meat," all at once, would definitely stir readers' enthusiasm, leading to explosive sales and leaving an unparalleled record for Jiuding Publishing Company. This record would serve as a prominent sign of the company's strength!

The reality of society is that interests are the most compelling!

Except for a few authors, most write books primarily for profit.

If Jiuding Publishing Company could prove it has the ability to sell more books and help authors earn more money, authors would certainly be more willing to entrust their works to Jiuding Publishing Company.

This is precisely the case.

With this reputation, Jiuding Publishing Company would have a significant advantage when signing new books!

The company that could create this golden signboard had already proven its strength and set records, with the latest record being the highest single-book sales of 1.82 million copies of *The Search for the Qin*!

With the manuscript of *The Search for the Qin* in hand, Xia Yu went to Jiuding Publishing Company and found the diligent General Manager, Gavin Peters.

"Boss, you're here!"

Seeing Xia Yu, Gavin Peters quickly greeted him with a smile.

"Gavin, here's the final manuscript! Quickly get the last volume printed."

Xia Yu nodded slightly and handed the manuscript to Gavin Peters, saying.

Upon receiving the manuscript, Gavin Peters couldn't help but be delighted. He had been waiting for many days and was thrilled to finally have the final manuscript!

"Boss, I'll arrange for proofreading and typesetting immediately. We'll start printing tomorrow!"

Gavin Peters responded promptly.

"Alright, give the orders and then come back to see me. I'll be in my office!"

With that, Xia Yu headed to his office.

Over the past two months, while Jiuding News Agency was being established, Jiuding Publishing Company had been busy as well.

Gavin Peters was very capable. In less than half a month, he had set up the company's complete framework, appointed heads for each department, and quickly staffed each department.

Next, the company needed to develop short-term, medium-term, and long-term strategic plans.

Once these plans were prepared, Gavin Peters reported them to Xia Yu, who directly approved the plans.

The book publishing industry is diverse, including genres such as popular novels, social sciences, business non-fiction, high-end popular novels, high-end literary works, political books, children's books, and popular science books.

As Jiuding Publishing Company was a newly established company, despite having certain strengths, it needed to make choices and specialize in one or a few areas to maximize value with limited resources.

Being broad but not specialized is of no use!

Considering social conditions and the company's advantages, Gavin Peters planned a three-step expansion strategy for Jiuding Publishing Company:

1. **First Step:** Become the largest book publishing company in Xiangjiang and Southeast Asia.

2. **Second Step:** Establish branches in Europe and the United States, becoming an international company and solidifying its position.

3. **Third Step:** Initiate an acquisition strategy, acquire other companies, and address Jiuding Publishing Company's business shortcomings to become a top company in the publishing industry.

The first step strategy had a detailed plan, while the second and third steps would be adjusted based on the success of the first step. Thus, only the general direction was set, without detailed plans.

For the first step, based on the company's strengths and social realities, Gavin Peters decided to focus on popular novels, high-end popular novels, and high-end literary works.

Among these, popular novels were the most crucial as they could quickly produce results and help the company establish itself.

Within the genre of popular novels, different sub-genres based on language and culture existed. Currently, the most suitable genre for Jiuding Publishing Company was martial arts novels.

Martial arts novels were popular in Xiangjiang, Macau, and Southeast Asia. The market was already well-established, making it the easiest to break into with the highest chance of success.

To this end, Gavin Peters specifically set up a martial arts novel signing team. Since he was not very familiar with martial arts novels, he hired an experienced professional from the martial arts publishing industry as the team leader to avoid impacting the company negatively.

In the past month, the martial arts novel signing team's work results were very encouraging. They had secured the rights to several well-known martial arts authors' works one after another. Even though other companies offered similar terms, the authors were willing to sell the rights to Jiuding Publishing Company due to its distribution network.

So far, thirty-five martial arts novels had been signed and were waiting to be published.

Although these martial arts novels were excellent, they were still not enough to be the main attraction. To make Jiuding Publishing Company famous, *The Search for the Qin* was the most suitable choice.

Therefore, other novels were put on hold until *The Search for the Qin* was published.

After learning of Jiuding Publishing Company's intentions, the authors had no objections. They believed that heating up the market atmosphere first would boost sales of their books when they were released later.

A novel can be read quickly and doesn't take much time for readers. When they become engrossed and face a book shortage, they will naturally look for similar books. At that time, the sales of books published later would definitely see a surge.

Currently, even the Jiuding Printing Factory's printing branch had been established. Considering the nature of the publishing company, the first phase of the branch was built to handle a maximum daily printing volume of 200,000 copies, which should be sufficient in the short term.

The remaining 1 million words of the unpublished novel were divided into three volumes: the third volume with 300,000 words, the fourth volume with 300,000 words, and the fifth volume with 400,000 words. The market retail prices were set at 4 and 5 Hong Kong dollars, and the factory prices at 3 and 4 Hong Kong dollars, with a profit margin of 1 Hong Kong dollar per copy for distributors.

The third and fourth volumes, having been completed and serialized in *Jiuding Daily*, had already been arranged for printing. Xia Yu was just waiting for Gavin Peters to report the progress and plans.

Before long, after completing his tasks, Gavin Peters came to the office.