Chapter 415: Further Consolidation of Dominance
In the General Manager's Office of Jiuding Media Group.
Yan Wenhan sat in a recliner, quietly reviewing the sales data of the company's major newspapers and magazines, a satisfied smile on his face.
This was the data just compiled by his subordinates.
When Jiuding Media Group's newspapers were first launched, Yan Wenhan would follow up on sales daily to make real-time adjustments.
However, after the initial surge period, the sales of the major newspapers stabilized. Although there was growth, it was limited by market constraints, and the growth rate had clearly slowed. The newspapers now had a strong base of loyal readers and were less susceptible to turbulence.
Therefore, he no longer focused on sales constantly and shifted to reviewing them weekly or having reports in case of significant changes. His energy was now devoted to managing the company and exploring how to further develop it.
However, a few days ago, with the relaunch of the "Star Island Daily" and the "English Tiger News," he needed to pay attention to ensure their smooth reissue.
After all, the Star Island News Group was bought at the insistence of the boss, and he had put in a lot of effort in the process. If these two newspapers failed, where would the boss, Xia Yu, put his face? He couldn't allow the myth of Jiuding Media Group to collapse on his watch; otherwise, it would only make him appear incompetent!
To ensure the smooth relaunch of the "Star Island Daily" and the "English Tiger News," he made thorough preparations.
A full-channel promotional package was put in place to safeguard the relaunch of these two newspapers! All newspapers under Jiuding Media Group, including "Jiuding Daily," "Fengyun Daily," and "Nanhua Morning News," were used to whitewash and promote the "Star Island Daily" and "English Tiger News."
The company's top management discussed extensively and revised the development strategies for the "Star Island Daily" and "English Tiger News," introducing several unique features to avoid content duplication with "Fengyun Daily" and "Nanhua Morning News."
Furthermore, the ever-expanding Jiuding News Agency provided some heavyweight news to the "Star Island Daily" and "English Tiger News" as highlights to attract readers.
After these various measures, the "Star Island Daily" and "English Tiger News" successfully resumed publication. Other smaller newspapers under Jiuding Media Group were cut after approval from Xia Yu, as they were deemed a waste of resources.
The "Star Island Daily" achieved a circulation of 420,000 copies, and the "English Tiger News" 80,000 copies, with a significant boost in sales the next day.
Despite not reaching their peak sales figures, given the hiatus and the tarnished reputation, achieving such sales was already remarkable! It could be considered a successful relaunch! Moreover, Yan Wenhan was confident that the sales of these newspapers would continue to rise, as this was a rare opportunity!
Recently, the stock market has been tumultuous, and the business world is in chaos. The public is excited, and every piece of news related to major battles or big names is of great interest.
Yan Wenhan noted that the intense news cycle had driven a surge in the entire market, with the total newspaper sales in Hong Kong and Kowloon increasing by nearly 20%!
It was truly terrifying! Among them, the sales increase for newspapers under Jiuding Media Group was the most pronounced!
Yan Wenhan was initially puzzled but then sent someone to conduct a market survey and learned that it was influenced by the boss, Xia Yu.
The reason was simple: the boss of Jiuding Media Group was Xia Yu! Jiuding Media Group, Jiuding Securities, and Galaxy Fund were sister companies!
During this highly anticipated period, major newspapers pulled out all the stops to attract readers with insider information.
However, from the readers' perspective, no matter how much others tried to dig, they couldn't match the newspapers under Jiuding Media Group.
In the current major battles, stock god Xia Yu was at the core, and if anyone knew the most insider information and valuable news in Hong Kong, it had to be him!
After all, media professionals are outsiders to the financial industry; how could they be more reliable than the newspapers under Jiuding Media Group with its professional halo?
After understanding this, Yan Wenhan was overjoyed and promptly reported to Xia Yu, hoping that Xia Yu would provide valuable insider information without affecting operations.
Xia Yu agreed without hesitation and even specially informed Bao Yugang and others to report on news about major figures.
Bao Yugang and others readily agreed, as positive publicity was beneficial for them and they would naturally not refuse.
Thus, with a wealth of exclusive breaking news, newspapers like "Jiuding Daily" and "Fengyun Daily" were snatched up by the public, and their sales soared!
"Jiuding Daily" had a daily total circulation of 1.45 million copies in the Asia-Pacific region!
"Fengyun Daily" had a daily total circulation of 1.26 million copies in the Asia-Pacific region!
"Nanhua Morning News" also circulated throughout the Asia-Pacific region, with a daily total circulation of 310,000 copies!
"Nanyang Commercial News" had a daily total circulation of 250,000 copies!
"Star Island Daily" had a daily total circulation of 240,000 copies!
"Tian Tian Daily" had a daily total circulation of 180,000 copies!
As long as the tumultuous battles continued, the sales of major newspapers would only keep rising. Yan Wenhan's smile never left his face during this period!
The total sales of all newspapers under Jiuding Media Group further increased their market share, and the media empire's throne became more solidified!
Yan Wenhan also calculated that the newspapers under the company occupied over 45% of the total market sales in Hong Kong and Macau! The market share was on the rise!
Although Jiuding Media Group did not disclose its sales figures, the market trends were traceable.
This was evident from the rush for Jiuding newspapers at various newsstands after each delivery.
Other media were envious but powerless to act.
After all, they didn't have a stock god boss. They didn't have a top tycoon as the boss of Jiuding Media Group. They didn't have a stock god with good relations with major figures.
Forget it; there's no point in dwelling on it. It's better to wash up and go to bed early; the more you think about it, the worse it gets!
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In the Chairman's Office on the 16th floor of Cheung Kong Holdings Headquarters, Central, Hong Kong.
Li Jiacheng sat in his executive chair, looking appreciatively at the manager standing in front of him and said with a pleased expression, "Well done!"
"Thank you for the compliment, Chairman!"
The manager responded with a beaming smile and a slight bow.
Recently, with the sudden downfall of the Keswick family, all companies under the coveted Jardine Matheson Group were fully exposed. After discussing with Xia Yu and Bao Yugang, the astute Li Jiacheng decisively took action.
He knew that most people were focusing on the major companies under the Jardine Matheson Group, which would require substantial effort and funds to compete.
And the outcome was uncertain!
Moreover, after acquiring Qingzhou Yingni Company, secretly purchasing shares of Hutchison Whampoa, and previously collaborating with Xia Yu to attack the Jardine Matheson Group, he had exhausted much of his liquid funds.
So after careful consideration, Li Jiacheng decided to target the smaller companies under the Jardine Matheson Group.