Chapter 442: The Launch of "Dragon Ball"

"Ring, ring, ring…"

"I announce that class is over!"

"Thank you, teacher. Goodbye!"

At the elite boys' school, when the class dismissal bell rang, a female teacher announced the end of the class. Li Chengze, who was sitting in the back row, immediately pulled out a copy of the *Zhiyin Manhua* comic magazine from his drawer and hurried over to Xia Ming's desk. Eagerly, he asked, "A Ming, A Ming, it says here that *Dragon Ball* is getting an anime adaptation and will air on Saturday afternoon on Global TV. Is it true?"

Xia Ming looked at the magazine cover where Li Chengze was pointing with a look of incredulity and said, "Doesn't it say so right there? Why are you asking me?"

Seeing Li Chengze's question, other classmates also gathered around, eagerly asking questions. Clearly, they were very interested in the topic.

Xia Ming felt a surge of pride but kept his composure, remembering his brother's advice.

Li Chengze grinned and, not at all annoyed, said, "Since this is your brother's company, you must know more about it. By the way, have you seen it? Is it really good?"

When this question was raised, everyone's gaze shifted towards Xia Ming.

Questioned by Li Chengze, Xia Ming felt a bit defensive. Doubts about the *Dragon Ball* anime felt like doubts about his most admired brother, which was unacceptable. His eyes widened, and he replied loudly, "Even though I haven't seen it, it's definitely going to be amazing. Just wait and see, you won't be disappointed!"

"Right, right, it's definitely going to be great. The manga is so good; the anime will be even better!" 

A male classmate quickly supported him, and others chimed in as well. Xia Ming was pleased.

He might not care if people talked about him, but when it came to his brother, that was another story!

---

The airing of the *Dragon Ball* anime was highly significant. To achieve high viewership ratings, the promotional efforts were at their peak.

The latest issue of *Zhiyin Manhua* comic magazine featured a prominent advertisement on the cover, and inside, the manga was also detailed extensively.

This targeted promotion was highly effective; fans of the *Dragon Ball* manga could hardly resist the temptation of the anime.

In addition to the promotion by Jiuding Animation Co., Ltd., Global TV also launched a major advertising campaign.

They aired ads during the highest-rated programs to inform viewers that the *Dragon Ball* anime would be broadcast every Saturday evening at 7 PM.

Ads were also frequently shown during children's programs, employing brainwashing-style promotion.

Moreover, newspapers under Jiuding Press Company also published related feature articles, giving Global TV and *Dragon Ball* titles like pioneer and innovator.

This was the first direct collaboration between the three companies since the group was formed, all aimed at ensuring a successful launch for the *Dragon Ball* anime!

As anticipation built up, Saturday arrived, and the red sun gradually descended below the horizon.

**Xia's Residence**

"Dinner's ready! Stop watching TV and come to the table!"

Xia's mother called out from the kitchen, bringing in the final dish, to the several kids lounging on the sofa, watching TV.

"A Ming, go to the room and call your brother down!"

"Okay, Mom!"

Xia Ming quickly responded and ran upstairs.

Soon, the family was gathered around the dinner table, ready to eat.

In addition to Xia Yu's family, the table also included Yan Hong and Yan Shining, who were staying at Xia Yu's home. However, Yan Shining had been busy with training at Shield Security recently and mostly ate and slept there due to night drills being part of the training.

The servants, including the housekeeper, did not join the table and had their own meals prepared separately.

"Ah Yu, you should be less busy these days, right?"

While eating, Xia's mother asked with concern.

Xia Yu smiled and did not want to worry his parents, casually replying, "No, the people below are quite capable, so I don't need to worry."

"That's good!"

Xia's mother smiled with relief.

Xia's father, Xia Dahai, who had been listening quietly, suddenly interjected, "Ah Yu, you also need to be careful. You can't rely on others for everything. Your career is so big; what if someone deceives you?"

After finishing the bite of food in his mouth, Xia Yu smiled and said, "How could that happen? Who could deceive me? Dad, don't worry. If I could build such a huge business, I'm certainly not that naive."

Xia's mother added, "Your father is reminding you to always be cautious."

Seeing his parents' serious expressions, Xia Yu smiled and nodded, "Okay, I will be careful. Don't worry."

Seeing their son take their words to heart, Xia's parents smiled and continued eating.

"Mom and Dad, I'm done!"

Before long, Xia Ming finished his meal quickly. After saying this, he left his bowl and dashed to the living room sofa.

"Finished already? Are you full?"

As Xia's mother asked with concern, Yan Hong, who had also finished his meal, politely said, "Uncle, Auntie, I'm full too. I'm going to watch TV now."

"Alright! Remember to rinse your mouth!"

Xia's mother said kindly, treating the well-behaved boy with warmth.

Once Yan Hong joined Xia Ming on the sofa, Xia's mother started to grumble, "Always watching TV. If you have this much time, you should be studying properly."

Xia Xiaomei, who was still eating quietly, rolled her eyes, feeling like the comment was directed at her. She continued eating, not wanting to listen to her mother's complaints.

Xia Yu chuckled, "Mom, let them be. Balancing work and relaxation is good. If they're forced to study too much, they might start seeing it as a burden and not learn well."

"I think they're eager to watch the anime. It's from my company and airs tonight at 7 PM."

"Oh? Your company's production? Then let them be. I'll go watch it after dinner to see what program your TV station is showing."

Xia's father showed interest and shifted the topic.

Knowing that the program was produced by his son's company, Xia's mother decided to keep quiet.

Xia Yu smiled and continued eating.

Since his rebirth, his parents had changed a lot, especially his mother. She had become more talkative and controlling, whereas she was once very reserved.

There was an undeniable element of menopause involved.

But Xia Yu felt that the main reason was that, with no need for work and just focusing on health and leisure, his parents had more idle time to think about various matters.

For a mother, what could be more important than the growth of her children once the pressure of living is no longer a concern?

Naturally, Xia's mother focused her attention on the younger son and daughter, while for the elder son Xia Yu, she knew she could only offer daily care and affection.

"Here it comes, here it comes! It's the Dragon Ball! So beautiful!"

At exactly 7 PM, the TV screen switched to the *Dragon Ball* anime. Seeing the images on the screen, Xia Ming couldn't help but exclaim, his excitement palpable.

Noticing the expressions of Xia Ming and Yan Hong, Xia Yu, who was sitting on the sofa drinking tea, smiled and also turned his attention to the TV, his eyes showing a hint of nostalgia.

*Dragon Ball* anime. Back in his childhood, his family didn't have a TV, so he would go to friends' houses during holidays to watch it. Friends' homes had satellite dishes, allowing access to certain channels.

He remembered watching two episodes back-to-back on weekends, gathering with a group of friends, eagerly watching and discussing various topics related to the anime.

By the time he reached high school, he had almost stopped watching. He hadn't expected to see it again in this life.

Moreover, the *Dragon Ball* anime was being produced under his supervision, with some differences from his previous life.

For instance, the opening song was in Mandarin, meticulously produced with drums as instruments. The opening song, combined with the carefully crafted animation, created an exhilarating effect.

From the excited faces and expressions of Xia Ming and Yan Hong, it was evident that the opening animation and song were very impressive.

Of course, it was also possible that their reactions were influenced by psychological factors.

---

The two flowers bloom, each showcasing its own beauty.

At Global TV's backstage monitoring area.

Huang Xizhao did not go out for dinner but stayed here after work, constantly encouraging the monitoring and statistical staff.

Huang Xizhao had high expectations for the *Dragon Ball* anime. Given the massive efforts from multiple parties, he had to pay close attention.

He was stationed backstage to get the first-hand ratings!

In the previous life, TV ratings and shares on the mainland couldn't be obtained on the same day due to the vast size and the difficulty of counting TV sets. The data had to be estimated by third-party survey companies like Sofre, which had over 50,000 surveyors.

But Hong Kong was different. Ratings could be obtained easily.

Currently, Hong Kong only had two TV stations, and the frequencies of Global TV and TVB were different, making them easy to distinguish.

The number of TVs in Hong Kong was also roughly known.

The number of TVs tuned into Global TV's programs could be monitored through feedback from TV lines.

The program's ratings were calculated as the number of TV sets tuned into the program at a

 given time, divided by the total number of TVs in Hong Kong.

The share, however, referred to the market share during the same time slot, calculated as the number of TVs watching Global TV's program divided by the total number of TVs that were on and watching programs at that time.

For example, if there are 100 TVs in Hong Kong, and 10 are tuned into *Dragon Ball* at 7 PM, the program's rating is 10%.

If, at 7 PM, 20 TVs are on, and 10 are watching *Dragon Ball*, the share is 10 divided by 20, which equals 50%!

Checking the time, it was already 6:55 PM. Huang Xizhao took a deep breath to calm himself and asked the monitoring staff, "How are the ratings now?"