Chapter 445: Guiding the Team

The progress of the screenwriting department was rapid, but another department that Xia Yu had high hopes for—the planning department—was not meeting his expectations.

At the Global TV Station's planning department, Xia Yu sat on a chair, flipping through several proposals in front of him with a blank expression. No one could tell what he was thinking.

However, Huang Xizhao, who had just accompanied Xia Yu through the screenwriting department, could sense that the boss was not satisfied.

A blank expression was the biggest problem!

You should know that just a moment ago, in the screenwriting department, Xia Yu had been smiling and praising Maidanxiong and the others.

After glancing at the expressionless boss and then at the stern-faced Huang Xizhao, the six people, including Xiao Ruoyuan and Xu Xiaoming, looked nervous and embarrassed.

For a moment, the entire office was silent, with only the sound of breathing and the rustling of pages turning.

After a long time, Xia Yu closed the proposal book. Seeing the solemn expressions of everyone, he smiled lightly and said in a relaxed tone, "Alright, no need to be so tense, relax!"

Xiao Ruoyuan and the others secretly breathed a sigh of relief.

"I've reviewed these three proposals. They have some highlights and, with further refinement, they could be considered successful proposals. There is a market for them, but they lack enough potential to become hugely popular," Xia Yu commented mildly.

"Boss, I'm sorry. We will work harder in the future and strive to come up with better program ideas," Xiao Ruoyuan said apologetically, his face slightly flushed.

Xia Yu waved his hand dismissively and said, "No need to apologize. I'm not criticizing you. I'm just sharing my personal opinion, and what I say may not always be correct!"

"No, no, boss, you are right. We also felt something was off when making these proposals, but we haven't figured out what to improve in such a short time," Xu Xiaoming quickly added.

"I've already told you not to blame yourselves. The planning department is different from the screenwriting department. Though their importance is similar, the key to creating a great program lies in inspiration. It's normal not to come up with something brilliant in just over a week."

"However, our TV station can't just wait idly. Fortunately, I have a few ideas. Listen to them and see what you think," Xia Yu said, shaking his head slightly.

Xiao Ruoyuan and the others' eyes lit up at his words, and they looked at their boss with anticipation, ready to listen.

"Don't be in a hurry. Before I share, let me ask you: What do you think are the major categories of TV programs? And what do each of these categories generally include?" Xia Yu smiled, not giving an immediate answer but instead posing a question.

Xiao Ruoyuan and the others frowned, glancing at each other, not knowing what Xia Yu was getting at. Finally, Xu Xiaoming stepped forward and said, "Boss, I think TV programs can be divided into five main categories: news programs, financial programs, sports programs, cultural entertainment programs, and lifestyle programs."

Xia Yu nodded encouragingly and said, "And what does each of these five categories include?"

Xu Xiaoming thought for a moment before confidently replying, "News programs can include spoken news, recorded news, special reports, interviews, investigative segments, and small subcategories."

"Financial programs overlap with news programs but focus more on financial consultations and related commentaries."

"Sports programs generally include live sports broadcasts, sports news, knowledge about sports, sports appreciation, fitness, and bodybuilding subcategories."

"Cultural entertainment programs have the widest range, including educational programs, cultural specials, comprehensive arts, gala shows, and various literary columns, as well as entertainment segments like movies, variety shows, and entertainment news."

"Finally, lifestyle programs cover day-to-day concerns such as food, clothing, housing, health care, employment, dating, weather, transportation, tourism, shopping, cooking, home crafts, and interior design."

After Xu Xiaoming finished speaking in one breath, Xia Yu smiled and applauded. "Well said!"

"Thank you for the compliment, boss!" Xu Xiaoming beamed, humbly thanking him.

Xiao Ruoyuan and the others regretted not stepping up. They could have said these things too, but the opportunity to perform only comes once, and they missed it.

"Since the categories are divided into five, let's discuss them one by one, starting with news," Xia Yu said, prompting Xiao Ruoyuan and the others to refocus and listen carefully.

"Our TV station's news programs have been running for twenty years. They're stable but have also become somewhat stale, and viewers are getting tired of them."

"But now, things are different. We have advantages we didn't have before, like the group's overall strength and the resources of our sister companies. Think of Jiuding Newspaper Company and Jiuding News Agency—they can provide a continuous supply of high-quality news, far better than what our TV station can source alone."

"With no shortage of news in terms of quantity or quality, we can create multiple news programs, allowing viewers to see the latest and most significant breaking news. The ratings would undoubtedly be high."

"We can have a program airing at 6 a.m. until 8 or 9 a.m. called *Morning News*, focusing mainly on major local and international news, supplemented by cultural, sports, and weather updates."

"At noon, around 12 p.m., there could be a *Midday News* lasting thirty minutes, letting viewers catch up on major morning events during lunch."

"At 6 p.m., there could be another program called *30 Minutes of News*, reporting on the day's significant happenings."

"With news programs in the morning, noon, and evening, this linked effect will quickly leave a deep impression on the audience. With support from Jiuding News Agency, there will always be news to report. If there's nothing local, we can cover news from Macau or Southeast Asia."

"Lastly, we could even create a news segment focusing on international events called *Global Vision*, airing at night. Since viewers are naturally curious about foreign news, this type of program would easily outshine TVB's offerings during the same time slot."

"What do you think of these programs?"

Seeing the stunned faces of the group, Xia Yu smiled and asked.

"Boss, your ideas are amazing. I never imagined that a traditional news program could be reimagined like this, especially the last one, *Global Vision*. It could rise quickly since no Hong Kong TV station has ever dedicated a show solely to international news," Xu Xiaoming said, nodding enthusiastically, his eyes gleaming with admiration.

He also regretted that he had confined his thinking to variety and entertainment programs and had not considered transforming the already established news segments—a classic case of being blind to the obvious.

Xia Yu chuckled and continued, "Next, let's discuss financial programs. Who do you think can do it better—us or TVB?"

"Hahaha…"

Everyone chuckled at the question, and Xiao Ruoyuan immediately replied, "Of course, it's us. Everyone knows our sister company, Jiuding Newspaper Company, is number one in financial magazines and newspapers, plus we have the powerful Jiuding Financial Group. If we can't do it well, TVB certainly won't."

"Exactly!"

"You all need to shift your mindset. The company has changed, and so must you. Use our internal and associated resources fully to maximize our strengths!"

"We should leverage our position against TVB. If every program we produce has the backing of multiple companies, the quality will be unparalleled. Can TVB compete with us?"

"We can create two financial programs. The first focuses on business analysis and market observation, called *Global Market*, while the second focuses on finance, analyzing securities, futures, and foreign exchange markets, called *Born to Be Rich*!"

As Xia Yu spoke, his eyes grew deep, with a hint of a smile hidden within.

If these programs gain influence, they could become extremely valuable tools in the hands of a financial magnate like him.

Financial programs don't need to resort to false advertising or misinformation. Sometimes, just a little push or subtle influence on public opinion to guide the market's flow can create the greatest advantages and profits.

In the financial market, opportunities to make money always exist. Every change holds a potential fortune, and it's all about recognizing and seizing them quickly.

But if you can influence when these opportunities arise, you'll have an even greater advantage.