Next up was Lot 3, located in the Eastern District of Hong Kong Island, with the same starting price of HK$80 million.
Among the trio, Xia Yu and Huo Yingdong had already made their move, and the determined Ship King was equally unwilling to show any weakness. This time, they had all prepared a billion Hong Kong dollars, just to make a big splash in the property industry, and they were guaranteed to snatch two plots of land down.
After a fight, Lot 3 was auctioned off by Bao Yugang at HK$125 million.
After the auctioneer read it out, the whole conference room was silent, it seemed like the sky before a rainstorm, the thick dark clouds contained rolling thunder, the atmosphere was as depressing as it could be.
Anyone who was an individual knew that the situation was bizarre, and everyone's eyes flicked back and forth between the faces of Xia Yu, Huo Yingdong and Bao Yugang, who were sitting in the same row.
A sense of despair had risen in the hearts of some of the helmsmen of small and medium-sized real estate companies, feeling that there was a high likelihood that they would return home disappointed this time.
'Chairman, I think we need to change our strategy, it's too difficult to take the two land parcels in Plan A this time.'
The assistant sitting next to Zheng Yu Tong couldn't help but whisper a reminder to him.
Zheng Yu Tong nodded his head imperceptibly, his face as heavy as water, his grave gaze swept over Xia Yu and the other three people's faces before looking at Li Jiacheng, Li Zhaoji, Guo Desheng, Norman Schiahuai, John Madden and the others.
Hong Xiaolian, who was located at seat number 12, reminded Li Jiacheng in a low voice, 'Boss, looking at the situation, Xia Yu, Pao Yugang and Huo Yingdong should have colluded, they are trying to eat more land, the price will definitely be higher later on, and the money we have prepared may not necessarily be enough.'
Li Jiacheng nodded and looked deeply at Xia Yu and the others, squinting his eyes and thinking, at the same time, he ordered in a low voice, 'Abandon the original plan, I'll personally raise the cards later.'
'Yes!'
Hong Xiaolian responded with a serious expression, even though she was Li Jiacheng's right-hand man, she was not qualified to be the master of the company in front of such an unknown major change.
At the same time, Guo Desheng, Li Zhaoji and others were also ready to change their plans, and some even wanted to make a bid in advance, to take a piece of land before the situation intensified, lest as a real estate giant, but the grain is not harvested, the face can not hang, not to mention the benefits.
The auctioneer at the top was also aware that the situation was out of control, the dull atmosphere made him feel depressed, and fearing that it would drag on beyond control, he immediately started the auction for Lot 4.
As expected, just as the starting price of HK$90 million was announced for Lot 4, as if a deal had been struck, seven or eight small and medium-sized property companies raised their cards at the same time, and the atmosphere exploded. The auctioneer was stunned for a few moments, but he suppressed his inner ecstasy, and immediately checked and read out the price.
Xia Yu was not interested in Lot 4 because, less than 500 metres away from the site on Hong Kong Island, the Jiuding Real Estate Group had a much larger site on which it was planning to build a Type A office building, which would have an impact on the value of Lot 4.
Bao Yugang and Huo Yingdong had also been warned by Xia Yu, so they remained silent.
This situation made those who were watching secretly breathe a sigh of relief, and the competition for the land became even more intense.
Unexpectedly, just when the price rose to 121 million, Li Jiacheng made a bold move and raised the price to 131 million, and in the crowd's astonishment, he pocketed the No.4 land.
Lot 5, Lot 6, Lot 7 and Lot 8, the real big shots were all in the ring. Xia Yu's side put up a fight and scared everyone off, taking Lot 8 for HK$192 million, and Lot 6 was also taken by Bao Yugang.
Of the eight lots auctioned since the start of the auction, five went to Xia Yu's trio, with Li Ka Shing, Li Shaoji, and Norman Schiavone of the Swire Group each taking a piece of land.
Xia Yu also observed that although Landmark, the biggest property developer in Hong Kong, had made a bid for four of the sites, none of them had lasted, and that the new representative of the Keswick family, who was appointed last year, had shrank from making a bid and disgraced the leading property developer.
Xia Yu had a suspicion, but he wasn't sure, and it all depended on what happened later.
Halfway through the auction, most people hadn't got a single penny, and the atmosphere in the conference room was getting a little anxious.
For Lot 9, it was Huo Yingdong's turn to be ruthless, and he took it for HK$230 million.
At this point, the other bigwigs really didn't want to back down anymore.
Lot 10, was cut down by Swire Group, Lot 11, was cut down by Cheng Yu Tung, and Lot 12, Bao Yugang was once again powerful, showing off his aura of being the richest Chinese, and took it for HK$390 million.
With this, he had won three lots by himself, and his popularity overshadowed Xia Yu's. The last three lots were also the most important ones.
The last three lots, and the most valuable, were all on Hong Kong Island, and were all very large, two on Hong Kong Island and one in the centre of Wan Chai.
'The next auction is Lot 13, located in Central on Hong Kong Island, the specific value, everyone here knows more than me, I won't say more, the auction will start right away, the starting price is two hundred and thirty million dollars!'
'Two hundred and forty million!'
'Two hundred and fifty million!'
...
'Three hundred million!'
Already one of the last three chances, and is located in Central, the commercial value of the land is extremely high, to build a twelve commercial office buildings is more than enough.
Therefore the competition was very fierce, the price increase was all 10 million 10 million, and the million dollar sign was completely ineligible to debut.
The small and medium-sized property business that had long lost the opportunity to compete recognised the reality, and at this time were watching the major giants sparring with great interest.
'Four hundred and seventy million!'
Xia Yu's face was bland as he raised his card to make an offer, defeating his last opponent, Wheelock Group, and taking Lot 13 with a single hammer blow.
The high price of Lot 13 prompted even more fierce competition for Lot 14 in Wan Chai, and the final winning bid was $530 million, which was won by Hutchison Whampoa.
The last Lot 15, the one with the highest official starting price, is located in Central, Hong Kong, in a better location than Lot 13, right around the MTR station, and was originally an old public housing estate of the Hong Kong Government, which is ready to be demolished and relocated away from the Central business district.
This site, not only has a good location, but also has a much larger area than Lot 13.
As soon as the bidding was announced, the price kept going up like a rocket.
Apart from Xia Yu and the three of them, all the giants in the room went down.
As the price got higher and higher, people gradually withdrew, and in the end, only three players remained, Swire Group, Henderson Land Development, and Sun Hung Kai Properties.
'Five hundred and thirty million!'
At this point in the bidding, the fire had already been fought out, even the bigwigs couldn't care less about the racket, Norman Schiavone's cold voice rang out, raising the price by HK$10 million once again, sending the price soaring to five hundred and thirty million!
Li Zhaoji, who had already taken a piece of land, was short of funds and gritted his teeth and chose to give up.
This piece of land, according to his company's accurate analysis, the highest transaction price should be at the edge of five hundred million, however, because of the unexpected situation, it resulted in the price now exceeding by a lot.
'Five hundred and forty million!'
Guo Desheng, who didn't get a piece of land, was unwilling, his face was serious, and he raised the price by 10 million again!
Norman Schiahuai didn't hesitate to follow suit, 'Five hundred and fifty million!'
'Five hundred and sixty million!' Guo Desheng's face was flushed, making a last ditch effort!
Norman Schiahuai went toe-to-toe and pressed again, 'Five hundred and seventy million!'
'Whew!'
Guo Desheng lifted the breath long vent, closed his eyes and chose to give up.
Norman Schiahuai revealed a victor's smile, looked to the auctioneer, the meaning is self-evident.
'Five hundred and seventy million for the first time!'
'Five hundred and seventy million ... second time!'
Just as the auctioneer shouted the price one after another, still no one stood up to fight for it, the smile on Norman Schiahuai's face could no longer be concealed, and that kind of complacency made many Chinese bigwigs couldn't help but feel disgusted.
Just they can not help, in the Jardine Matheson consortium was dismembered, in addition to HSBC does not count, the Swire Consortium is already the first major consortium in Hong Kong, if the strength, need to Pao Yugang plus Kwok Tak-sing plus Lee Chiu-kee plus Zheng Yu-tong, to be able to be compared with the Swire Consortium, Kwok Tak-sing finally concede defeat can not be helped.
At that moment, Pao Yugang and Huo Yingdong subconsciously looked at Xia Yu.
They remembered that during their deliberations, Xia Yu had said that he was interested in this land.
Xia Yu smiled at Bao Yugang and the others and looked towards Norman Schiahuai with a slightly mocking smile as he slowly raised his sign.