Chapter 674: A New Strategy

Ray Dalio!

The founder of the American Bridgewater Fund, with a net worth of over 10 billion U.S. dollars, and a presence in the global list of billionaires ranking in the top 50.

However, he is just at the beginning of his fortune!

Xia Yu remembered that he was American-Italian, and his daily activities were based in Manhattan, New York. He had come to the UK for work, but what was the purpose of this flight to Hong Kong?

Xia Yu reviewed the memories he had of him in his mind, and several guesses emerged.

Seeing that Ray Dalio had withdrawn his gaze and continued to read the magazine in his hands, Xia Yu also took out a magazine and flipped through it with one hand.

Xia Yu had already made up his mind to find an opportunity to get to know him after disembarking, to see if he could find a chance.

It was rare to encounter such an elite of the times, and it would be a pity not to find out something about him.

After reading the magazine for a long time, Xia Yu's eyes became a little dry, so he closed his eyes to rest, and before he knew it, he fell asleep.

When he opened his eyes, the plane had already arrived in Xiangjiang, and the staff notified Xia Yu and the others to disembark.

Xia Yu had wanted to find an opportunity to get to know Rey Darío, but he was walking alone in a hurry, and before Xia Yu could call out to him, he disappeared around the corner.

Xia Yu had to give up and chose to go back first to drop off his luggage.

On the way back, Xia Yu saw some conspicuous billboards through the window, which read: How to participate in and rewards for the Super Girl auditions organised by Global TV.

It seems that Global TV has already started the preliminary publicity for the audition of 'Super Girl'.

To find out the specific progress, I have to go back and ask Huang Xizhao.

The day I just got back was destined to be a day without work, and most of the time was spent at home. I introduced the gifts that my parents and others had brought back and told them about my experiences in the UK. Xia Yu rarely got to spend time with his family in peace.

The next day, Xia Yu went to Global TV first.

When he arrived at the TV station headquarters, he happened to see Huang Xizhao arranging the work related to 'Super Girl' and it was about to be finished.

When he saw Xia Yu enter, Huang Xizhao decisively ended the conversation and welcomed Xia Yu in with a smile, 'Chairman, you're back!'

'Hello, Chairman!'

The other three subordinates also respectfully said hello.

'Hello!'

Xia Yu responded kindly.

After they had left, Xia Yu sat down on the sofa and asked, 'Xizhao, while I was away, how was the open audition going?'

Huang Xizhao gave a factual answer and introduced the situation: 'Chairman, because the American company Intelsat will launch a communications satellite on 10 September, we started an intensive publicity campaign on 1 September. It's now the 6th, so it's been six days.'

'We are still in the registration period before the official open audition. I have been to several open audition registration locations to check the situation. The scene is quite lively. Now all registration points have reported the statistics to the company. More than 60,000 registration forms have been received. The company has now organised personnel to conduct a preliminary screening of the submitted registration forms to eliminate those who do not meet the requirements.'

'According to the preliminary plan, the official open audition will be held on September 15.'

In just six days, there were already over 60,000 applications, and even if this number is to cover the entire Southeast Asian region, an average of 10,000 applications a day is still terrifying.

There are still eight or nine days left for applications, which means that the number of applications will definitely exceed 100,000.

'The publicity work has been done very well!'

Xia Yu praised, affirming Huang Xizhao's work.

Then he saw him suppress his smile, his face serious, and he instructed Huang Xizhao.

'However, with so many people signing up, you should strengthen management even more, ensure fairness as much as possible, and avoid negative news!'

'The registration review department must not make any mistakes. If anyone is found to have used their power for personal gain and damaged the interests of the company, report it to me immediately.'

Huang Xizhao's heart sank, and he immediately said solemnly, 'Chairman, I remember!'

He had already decided in his heart to take more time to secretly visit some of the preliminary selection sites to ensure that the preliminary selection process was fair and impartial.

The preliminary auditions are the foundation of 'Super Girl'. The better the results of the preliminary auditions, the more attention the subsequent processes will attract, and the more positive the reputation of Global TV will be.

If something goes wrong and the strategy of Global TV is affected, he can't afford to take the responsibility.

After giving Huang Xizhao some more instructions, Xia Yu went to the Jiuding Building and inspected the situation of Jiuding Newspaper Company on the way upstairs.

After the inspection, Xia Yu was very satisfied.

Under the management of Yan Wenhan, Jiuding Newspaper Company is developing very healthily.

Jiuding Newspaper Company has already established a firm foundation in the magazine sector. Since the launch of the magazines 'Fashion Lady' and 'Fashion Man', the company has been very adept at launching and operating magazines.

In particular, Xia Yu had previously given Yan Wenhan some pointers to avoid making mistakes and wasting time.

The company had a strong financial position, and had set up several teams to develop new magazines at the same time. Five or six months was more than enough time for these magazines to go from inception to launch.

So far, Entertainment Weekly, Harper's Bazaar, Men's Wear, Auto Magazine, Men's Health, Women's Health, Travel + Leisure, and Zhiyin Magazine have been relaunched.

In this way, Jiuding Press has more than ten newspapers and magazines, leading the way in the newspaper sector and enjoying an absolute monopoly in the magazine sector.

Apart from the Jiuding magazines, the only other one in Xiangjiang with any fame is Longhu Bao.

And even Longhu Bao is the brainchild of Xia Lei...

Considering that Jiuding Newspaper Company is well-funded, and that the dishes that need to be opened have been opened for the time being, if it just operates normally, the growth rate will inevitably decline.

It's time to find another direction of high growth for Yan Wenhan to strive for.

Thinking about this, Xia Yu smashed the inspection and called Yan Wenhan over to him.

'Wenhan, the company is in a very good situation right now. What are your thoughts on the next development plan?'

Xia Yu smiled at the corner of his mouth and looked at Yan Wenhan with slight expectation.

Yan Wenhan had been in charge of the company for a long time and had gradually developed a certain air of authority. Now, faced with Xia Yu's inquiry, he was even more composed and confident.

He thought for a moment and replied, 'Chairman, at present, except for the island countries, Jiuding Newspaper Company can be said to be the leader in the field of Asian print media. Although many magazines have just been established and there is still much room for development, at the current rate, I estimate that the rapid growth will last for a maximum of two years. Two years is definitely enough to open up the market to more than 80%.'

'That's why two months ago, I started thinking about the direction of the company.'

'In the global print media sector, Asia's development seems to be lagging behind, with Europe and the United States being the core markets. If Jiuding Newspaper Company wants to become a global print media company, it must break into the European and American markets.'

'You have already acquired two major newspapers in the UK, so I plan to temporarily avoid the UK and invest my limited funds elsewhere.'

'You mentioned News Corporation to me before, so I went out of my way to learn about the rise of Rupert Murdoch, and I was quite inspired.'

'My current preliminary idea is to start with one of the three directions: the United States, Europe, or the island countries. I'm still considering which one to go with.'

'Pop...'

Xia Yu was very satisfied with Yan Wenhan's answer and couldn't help but applaud.