Chapter 1147: Crush it with all your strength!

'Chairman, I don't understand something, please enlighten me,'

Fok Kin-ning said, calming his emotions and speaking in a sincere tone.

Xia Yu smiled and said, "It's just what it means. Since "E.T. the Extra-Terrestrial' is not necessary for Tiangong Electronics, let's give it to Atari.'

'If Tiangong Electronics were to develop the game E.T. the Extra-Terrestrial and ensure that it was of high quality, how long would it take from development to launch?'

Fok Kin-ning was no fool. When Xia Yu got to the crux of the matter, he had already guessed the chairman's intention.

He smiled and said, 'If we were to develop it, we could do it in three or four weeks if we just did it casually. But if we were to ensure our usual high quality and also have follow-up development, then it would take at least three or four months.'

'It also takes a month or two to manufacture the game after development and then deliver it to the distributor.'

'So the whole process usually takes about six months.'

Xia Yu said with a smile, 'It's just over three months until Christmas, less than 100 days.'

'Do you think that even if the game rights to E.T. the Extra-Terrestrial were to go to Atari, they could develop a good game?'

Fok shook his head and said very definitely, 'Absolutely not!'

'Although Atari now has a large number of employees, there are more than 100 game projects in development, and each individual project is far inferior to ours.'

'If Atari buys the rights to E.T., it is definitely trying to take advantage of the current movie craze to quickly reap the rewards. This game will definitely be the main game for Christmas. Atari's nature is that they will have to produce at least a few million units, which will take a long time, and one and a half months is already a tight schedule.'

'If you also take out the time for negotiating the acquisition of the copyright, there is only a little over a month left for Atari to develop the game.'

'Given Atari's current overall frivolous atmosphere, they will definitely be able to develop the game in a little over a month, but the quality will definitely be average, or even poor.'

Xia Yu spread out his hands and smiled, saying, 'That's it.'

'The higher the popularity of the movie E.T., the higher the audience's expectations for the game, which is a double-edged sword.'

'If the game is well developed, it can reap fame and fortune.'

'If the game is not well developed, the more consumers are cheated, the greater the backlash will be, and it may even backfire and kill the company.'

'Since you say that consumers are already very angry with Atari for its shoddy work, then take this opportunity to see if you can gamble and ignite consumer sentiment.'

'Maybe you can destroy Atari once and for all, without having to wait a few years. You can step on Atari's corpse and take over at the end of this year or the beginning of next year.'

The words of Xia Yu, and the picture he painted, made Huo Jianning feel a little excited.

He could not help but feel a sense of regret when he thought about the movie E.T. the Extra-Terrestrial, which is still popular around the world, if it was Atari that ruined its reputation.

He raised his concern: 'Chairman, if Atari really ruins the reputation of E.T., will it cause trouble for MGM Studios and Galaxie Films? For example, by overdrawing the market potential...'

Xia Yu looked at him and said: 'That's why you need to earn back as much value as possible.'

'You need to participate in the price hike, buying time while also making Atari pay a higher price for the Alien E.T. rights, and getting more benefits for MGM and Galaxie Pictures.'

'The main thing is that Tiangong Electronics needs to do its best, and launch a powerful offensive at Christmas, to defeat Atari in one fell swoop and take back the market that originally belonged to it.'

'If these two things are achieved, it will be worth it even if the game value of Alien E.T. is damaged.'

Fok Kin-ning felt a sudden pressure on his shoulders, but this pressure quickly turned into a strong driving force.

If they could seize half of Atari's market share of 10 million consoles sold annually, just the sales of consoles alone would be enough to increase the sales of Tiangong Electronics' game department by one billion US dollars a year. If this was combined with the sales of game cartridges driven by this, the sales could reach 2 billion US dollars. This revenue could indeed far exceed the game value of "E.T. the Extra-Terrestrial".

Since the chairman is personally overseeing this matter, he must not let the chairman down!

He took a deep breath and nodded firmly, vowing, 'Chairman, I understand. Please rest assured, I will do my best to defeat Atari!'

'Hm!'

'I'll be waiting for your good news!'

Xia Yu said encouragingly with a smile.

'Go ahead, I'll call Barry Diller and Siyuan Wu at MGM first, you can contact them directly then.'

'Okay.'

'Chairman, I'll leave first then.'

'Mm.'

Watching Fok Kin-ning leave with measured and steady steps, Xia Yu let out a smile before continuing to work busily.

...

After returning, Fok Kin-ning quickly formulated a plan and conspired with Barry Diller and Wu Siyuan to set up a trap for Atari.

Then, in the beginning stages, Fok Kin-ning didn't need to worry about anything, as MGM Pictures would leak the news. As expected, the game rights to 'E.T. the Extra-Terrestrial' attracted a large number of game companies to swarm in. While Atari was furious, they had no choice but to lick their chops and participate in the competition.

Just as the game rights for 'Alien E.T.' were stirring up the global gaming market,

Fok Kin-ning was receiving two teams in the conference room of Tiangong Electronics.

They were the team led by Dengpu Jerry, Vice President of Philips of the Netherlands and head of the CD project, and the team led by Songben Wang, Vice President of Sony and head of the CD project.

Little devils have always been thick-skinned and treacherous.

After a brief chat, Songben Wang kindly threw out a letter of intent for cooperation.

'President Fok, Sony is a pioneer in the field of CD technology and has always fulfilled its responsibility to develop the industry. It has never kept its technology to itself. Tiangong Electronics has previously purchased a large number of technology patents from us.'

'This time, your company has made some new developments based on the original technology. We have also seen the samples you sent us. We fully recognise your company's research strength. In order to promote the prosperity of this industry as soon as possible, I hope to purchase your company's related technology.'

After Songben Wang finished speaking, Dembs Jerry also smiled and said, 'President Fok, our Philips company also has this intention of cooperation.'

Fok Kin-ning remained calm, presumably looked over the letter of intent for cooperation that Songben Wang handed over, and sneered inwardly. He pressed the letter of intent for cooperation under his hand and said without hesitation, 'I'm sorry, our technology is not for transfer to outsiders. This is the bottom line for all cooperation.'

Hearing this, the smile on the face of the originally smiling Matsumoto Nozomu disappeared instantly.

However, he was not angry either, and remained patient, saying to Huo Jianning with a serious face, 'President Huo, you are not a technology R&D staff member, so you may not be aware, but the technology currently held by Tiangong Electronics is not irreplaceable. We and Philips are fully capable of developing other technologies, and the audio track can also be changed.'

'However, the market for laser discs is a new one, and we believe that the current technology is only at the bottom of the pyramid.'

'Under these circumstances, it is most important to work together to lay the foundations for this market. This was the original intention of our company and Philips when we established the Yellow Book standard and enthusiastically welcomed the world to join this alliance. When Tiangong Electronics joined the alliance and purchased the technology, we also welcomed it wholeheartedly. You should not have forgotten, right?'

Matsumoto Nozomu blushed, and Demps Jerry immediately played the villain.

He continued, 'Mr Matsumoto is right. Sharing technology is the essence of social progress and a necessary way to mature the market.'

'Although Tiangong Electronics has a small amount of unique technology, it needs a huge industry to support it if it is to be successfully launched on the market.'

'Without the support of the industry chain, Tiangong Electronics will not be able to create value even if it has the technology, and will therefore be unable to continue to develop more advanced technology.'

'I think President Fok should understand this.'

Hearing the implied threat from Tempe Jerry, Fok Kin-ning remained seated and calm.

He simply smiled lightly and said, 'Technology cannot be sold. If Philips and Sony want to use it, I can either license the technology to your company or we can exchange technologies. Those are the only two options.'

As soon as Fok Kin-ning finished speaking, both Dumping Jerry and Matsumoto Nozomu frowned, and both of their faces revealed signs of displeasure.