Chapter 1167: The powerful Rolls-Royce Motor Cars Group

The Geneva Motor Show in Switzerland originated from the 'National Motor and Bicycle' exhibition in Switzerland in 1905, when all the important internal combustion engines in the history of the automotive industry were exhibited, as well as steam-powered vehicles.

However, apart from the first two years of success, the third year saw complaints about pollution, and the Swiss national motor show had to move to Zurich.

Then from 1908 to 1922, including the period of the First World War, was a period of confusion for the entire Swiss national motor show, and naturally the Geneva International Motor Show could not develop, and its influence declined day by day.

It wasn't until 1923 that Geneva hosted the International Motor Show again, and it was a great success. It was then that more people began to compare it to the international motor shows held in the four major cities of Paris, London, Berlin and New York, and it was on the right track from then on.

It wasn't until the 1950s that the gradual elimination of internal European tariff barriers led to an unprecedented boom in the European car market and a long-awaited revival of the car show. The Geneva International Motor Show became the 'holy land of new car launches' for major car companies, which all liked to bring new cars that had not yet been mass-produced here for exhibition, in order to determine production quantities based on market feedback, as well as to warm up in advance for subsequent sales.

After more than 20 years of development, there were some problems because the venue could not keep up with the times. It wasn't until 1981, two years ago, that the Palexpo International Exhibition Centre in Switzerland was officially put into use. With this super large exhibition centre covering an area of 38,000 square metres, the long-standing problem of insufficient space was initially solved, and Switzerland is still continuing to expand the exhibition hall.

Today, the influence of the Geneva International Motor Show in Switzerland has surpassed the international motor shows in the three European cities of Paris, London and Berlin, and it is also the only international motor show held annually in Europe.

This year's Geneva International Motor Show will be held from 22 January to 27 January.

In addition to vehicle manufacturers, large auto parts suppliers such as Robert Bosch GmbH and Magna International Inc. will also be exhibiting their state-of-the-art technology.

On January 21st, Chen Caijun and his team went to the exhibition centre to check on the preparations. Not far from the entrance, they saw a familiar figure.

He looked closely and was shocked to see that it was Rudolph Brooke, the president of Rolls-Royce Motor Cars.

He had previously visited the headquarters of Rolls-Royce Motor Cars in the UK and discussed cooperation with Rudolph Brooke. For the reasons explained above, the two men had become good friends, and Rudolph Brooke had never looked down on Chen Caijun.

'President Brooke!'

Rudolf Brooke, who was watching his subordinates direct the layout of the Rolls-Royce Motor Cars Group's exhibition area, suddenly heard someone call out to him. He looked back and, when he saw Chen Caijun, he immediately beamed a friendly smile and walked towards Chen Caijun and the others who were approaching him.

'President Chen, it's been a long time, it's good to see you!'

'Me too, I didn't think I'd run into you here today,'

Chen Caijun said with a smile, and the two shook hands before parting.

Chen Caijun glanced behind Rudolf Bruck and said enviously, 'President Bruck, the Rolls-Royce exhibition area is in a great location, is this booth 5 in exhibition area A?'

Rudolf Bruck smiled and nodded, 'Yes.'

Chen Caijun said with envy and flattery, 'What an enviable location, but it is only the most central location that matches the strength of the Rolls-Royce Motor Group.'

Rudolf Bruck humorously said, 'It is also possible that the person in charge of the Geneva Motor Show and I happen to be friends, so he gave me this location.'

Chen Caijun laughed silently, and did not mention it again. This is just a bad joke to hear, and maybe there is a reason for this, but this kind of relationship is definitely not the main reason. He would be stupid to take it seriously.

He knows that the Rolls-Royce Motor Cars brand has full coverage of all segments in the automotive sector. Last year's total car production exceeded two million vehicles, making it one of the world's top ten car companies. In Europe, it is second only to the Volkswagen Group in West Germany, surpassing French brands Peugeot Citroën, Renault, Italian Fiat and West German BMW, ranking second in Europe and first in the UK.

Moreover, the Rolls-Royce Motor Cars Group's top luxury brands, led by Rolls-Royce and Bentley, have been very popular in the world in the past two years, with sales figures that are truly astonishing, and they occupy the largest share of the global top luxury car market.

Because Rolls-Royce Motor Cars Group is not a listed company and has not released financial reports, Chen Caijun does not know its specific revenue and profit.

However, he has already read the financial report released by General Motors earlier. Last year, the company produced and sold 6.2 million vehicles, with operating income of 58.6 billion US dollars and a net loss of 500 million US dollars.

The Rolls-Royce Motor Cars Group announced that it produced and sold 2.13 million vehicles, more than one-third of the world's largest automaker General Motors.

Considering that the proportion of luxury car sales in the Rolls-Royce Motor Cars Group is higher than that of General Motors, it can be speculated that the annual revenue of the Rolls-Royce Motor Cars Group must exceed 20 billion US dollars.

As for the net profit, Chen Caijun couldn't guess the amount as it was confidential, but judging from the development trend of the Rolls-Royce Motor Group, it was definitely impossible for it to fall into the same loss-making situation as General Motors, and its net profit would definitely not be low.

However, in the face of these speculatively guessed data, the current Tiangong Motors Group was not even worthy of holding Rolls-Royce Motor Group's shoes.

This time, Tiangong Motors Group, as a newcomer to the automotive industry, was able to have a booth here, which was already the result of Rolls-Royce Motor Group's great help.

Although the location is quite remote, in the farthest H exhibition area, it has also secured the largest location in the H exhibition area for Tiangong Automobile Group, with as many as six parking spaces.

Chen Caijun has also looked into the situation at the Palexpo International Exhibition Centre. This time, there will be more than 180 car companies participating in the exhibition, but there are only 700 parking spaces, which is an average of less than four parking spaces per car company.

If you also consider that the world's top ten car companies, such as General Motors and Rolls-Royce Motor Cars, each have at least ten parking spaces, you can see the reality of the situation for the smaller car companies.

Without the strong support of Rolls-Royce Motor Cars, even if Tiangong Motor Group could get in, they would not be able to get six parking spaces, even in the most remote H area!

"President Bruck, how many cars have you brought to this car show?'

Chen Caijun looked at the cars covered in red cloth behind Rudolf Bruck as he asked.

Rudolf Bruck smiled and said, 'Fourteen cars in total.'

'Are they all new models?'

Chen Caijun asked, his eyes filled with shock.

Rudolf Bruck shook his head and said, 'Only ten are new models, and the other four are just improved versions. Although there have been adjustments, they are not considered major changes.'

'Ten new models is a lot, and Rolls-Royce Motor Cars is really strong.'

'I'm looking forward to tomorrow, when Rolls-Royce will once again surprise everyone.'

Rudolf Bruck smiled slightly modestly, 'I hope so. After all, the world's top ten automakers are here, and there are many that are better than Rolls-Royce. We only rose to the top in the past two years.'

'Are all of your six cars new models?'

Chen Caijun nodded immediately, 'Yes!'

Rudolf Bruck knew that Tiangong Automobile Group was another car company set up by the Big Boss behind the scenes. He thought of the new Rolls-Royce Phantom and Bentley Continental, which had been designed under the Big Boss's guidance. These two models had restored the glory of the Rolls-Royce Motor Cars Group. Later, it was the Big Boss's guidance and inspiration that had given the Rolls-Royce Motor Cars Group's car-making philosophy a leap-like improvement, enabling it to make great strides every year and allowing the Rolls-Royce Motor Cars Group to break into the ranks of the world's top ten car companies.

Now, Tiangong Motors has suddenly come up with six new models, more than the original Rolls-Royce Motor Group.

Although Tiangong Motors is not well-known in the automotive field, his intuition tells him that this time, Tiangong Motors will definitely be the biggest dark horse at this international auto show!

He has developed a keen interest in the six models from Tiangong Motors.

'President Chen, I'm also looking forward to tomorrow,'

'I can't wait to see your new cars,'

'I look forward to seeing you shine at the Palazzo!'

Thinking about the six cars he had brought, Chen Caijun's heart filled with boundless confidence and anticipation. He said firmly, 'We came with this purpose!'

Rudolf Bruck's eyes lit up, and his expectations grew. He smiled and said, 'Then I'm even more looking forward to it!'

...

After a few more idle conversations, Chen Caijun led his team to the exhibition area where Tiangong Automobile Group was located. He had to make sure that everything was perfect.

Tomorrow will be the day that Tiangong Auto makes its dazzling debut, and there must be no mistakes!

After checking three times, Chen Caijun reluctantly left the exhibition centre and returned to the Soldor Hotel where he was staying, just as the sun was about to set.

There was no word exchanged that night, and as the fiery red sun rose in the east, the long-awaited opening ceremony of the Geneva International Motor Show was about to begin!