Chapter 1287: A Bold Counterattack

Chow Tai Fook was, after all, an industry giant with a gathering of elites and extremely high efficiency in carrying out tasks.

Early the next morning, Chow Tai Fook Jewellery advertisements appeared in dozens of newspapers, and TVB also advertised for Chow Tai Fook Jewellery.

The announcement of hundreds of top-quality diamond jewellery pieces immediately attracted a lot of discussion among the general public.

In stark contrast to Chow Tai Fook Jewellery was Eternity Jewellery.

Many newspapers had already reported the bad news that Eternity Jewellery's supply of raw materials had been disrupted.

Early in the morning, Xia Yu read this news in other newspapers and knew at once that Chow Tai Fook Jewellery was behind it.

However, Xia Yu just smiled and did nothing, as if he knew nothing about it.

He wanted to see if He Chaoying could solve the problem in the face of Chow Tai Fook Jewellery's attack. This was an excellent opportunity for training.

Even if He Chaoying let him down, he could easily clean up the mess.

Just wait and see...

Just as Xia Yu was waiting expectantly,

within Eternity Jewellery, He Chaoying had already called a meeting with the senior management.

Unlike the gentle image she had presented to Xia Yu, at this moment He Chaoying was wearing a lady's suit and exuding a capable air.

'Knock, knock!'

After everyone had finished reading their newspapers, He Chaoying tapped the table and said with a calm expression, 'Everyone is aware of the situation. Chow Tai Fook Jewellery has launched a fierce attack on us, trying to deal a heavy blow to us.'

'Why are they doing this?'

'It's because our sales performance over this period of time has been outstanding, so they have no choice but to do this. We should be happy because this means they have run out of tricks. As long as we can overcome this attack, then what awaits us will be an infinite future.'

'Vice President Zhou, give everyone an update on the company's latest operations!'

Finally, He Chaoying looked at Zhou Huxuan, seated on his left, and instructed him.

'Yes, President,'

Zhou Huxuan first nodded in response to He Chaoying, then looked at the others and introduced in a loud voice, 'Twenty-five days have passed in January. During these 25 days, our turnover reached 217 million Hong Kong dollars, and the highest single-day turnover was 8.88 million Hong Kong dollars, which is a very auspicious number.'

'Based on the current trend, it is expected that in January, our turnover is expected to hit 270 million Hong Kong dollars, which will be a new record.'

'Papatapa...'

After Zhou Hexuan finished speaking, everyone in the room beamed with a smile. When someone applauded, the others followed suit, and for a moment, the meeting room was filled with warm applause.

After more than ten seconds, He Chaoying raised her hand, and the applause immediately died down.

Her cold voice rang out again: 'Just now, Vice President Zhou introduced the situation to everyone, and the company's current momentum of development remains unabated, so Chow Tai Fook is afraid.'

'According to the plan laid out yesterday, our original plan was to take a steady and sure-footed approach, and to slowly but surely put Chow Tai Fook Jewellery in our sights.'

'But since Chow Tai Fook Jewellery has chosen to take the first step, then we have to adjust our plan.'

'Fight them in a tough battle, and crush them in every way!'

'Now I will assign tasks.'

Everyone in the room straightened up instinctively at the sound of these words and picked up their pens to take notes.

'First, urge the advertising agency to speed up the production of all price tags, and at the same time register the trademark and patent for 'fixed price' as soon as possible. Vice President Zhou will need to take the lead on this.'

'Second, the product development department should produce the top-quality designs they have previously created, and give priority to producing the top-quality diamond and jadeite. They should speed up production while maintaining quality and quantity.'

'Isn't Chow Tai Fook mocking us by saying that our diamonds are inferior and not as good as theirs?'

'Then we will produce diamonds that are bigger and purer than theirs to compete with them.'

'And we also have better jadeite than they do!'

'Third, the marketing department should increase advertising, and I want the slogan 'A diamond is forever' to be blasted everywhere, so that consumers will form an opinion as quickly as possible.'

'Fourth...'

'Everyone, get to work. Meeting adjourned!'

After assigning everyone their tasks, He Chaoying adjourned the meeting and was the first to leave the meeting room.

The others followed suit, hurrying to their respective departments, all of them full of fighting spirit.

This is a war to establish the throne of the industry, and we must go all out to win it cleanly and beautifully!

...

The first to take action was the marketing department.

That afternoon, a batch of evening newspapers carried the classic copy for the advertisement, 'Diamonds are forever, and so is one love – Eternal Jewellery'.

Then in the evening, the advertisements for Eternal Jewellery appeared on every channel of Global TV, and in particular, the advertising slots before and after 'News 30 Minutes' were replaced with those for Eternal Jewellery.

These two prime spots, previously occupied by Jiuding Real Estate Group and Tiangong Electronics Group, were now offered by Eternal Jewellery for a fee for a period of time, and both groups agreed.

That night, Zheng Yutong turned on the TV before dinner to watch Global TV's 'News 30 Minutes' program.

To this day, 'News 30 Minutes' has established absolute news authority in the minds of all viewers.

The first fifteen minutes cover local hot news, and the last fifteen minutes cover current events outside of Hong Kong.

TVB has launched a similar programme, but it is completely outshone by GTV and has very little viewership.

There is nothing they can do about it. TVB simply does not have the same powerful news editing system behind GTV. They have blindly imitated GTV and are only left eating dust behind its back.

TVB has struggled before, but they have since come to terms with the harsh reality. The reason why they have not cancelled it is simply because they are holding on to the mentality that it is 'necessary'.

For Zheng Yutong, 'News 30 Minutes' was a must-watch programme every night. This programme served an excellent function of filtering information. As long as you watched this news programme, you could basically grasp the global context and general direction of events.

Just as he had peeled a grape ready to throw it in his mouth,

an advertisement ended on the TV and was immediately followed by a tagline that left him stunned.

'Diamonds are forever, one to last forever – Eternal Jewellery!'

'Eternal jewellery New Year promotion, unparalleled quality for the one you love...'

Although this advertisement was relatively long and continued to play, Zheng Yutong's mind kept repeating the first sentence.

When he came back to his senses, his face became extremely solemn, and his breathing became heavier.

'Eternal Jewellery is fighting back... who actually came up with this copy...'

Zheng Yutong muttered to himself, feeling a huge amount of pressure.

Just this one line of the advertisement has tied Forever Jewelry to diamonds, as if Forever Jewelry is synonymous with diamonds.

This is extremely detrimental to Chow Tai Fook Jewellery.

Then, Zheng Yutong thought of something deeper.

He had just had someone spread the news that Forever Jewelry did not have high-quality diamonds, and Forever Jewelry had brazenly retaliated. Such an advertisement could definitely not have been created today, so this means that Forever Jewelry was preparing for it beforehand.

If Eternal Jewelry Company dared to run this advertisement to market, it must have enough high-quality diamond jewellery to support it.

So the question came.

Where did Eternal Jewelry Company get the diamonds?

This question had been troubling him all night, and that night, Zheng Yutong was unable to sleep.

By the next morning, Jiuding Newspaper Company had made its move, and Eternal Jewelry Company's advertisements were everywhere.

The advertising slogan 'Diamonds are forever, and so is a piece of Eternity Jewellery' had a very high exposure rate.

It was even on public transport such as the Kowloon Motor Bus and the Hong Kong Ferry.

When Zheng Yutong arrived at the company, the atmosphere had become very depressing, and no one's face showed a smile.