The day ended but also a week passed in the blink of an eye.
Calista was shooting the final scene of the movie, unlike most movies that were released a year or so after production.
This was one scheduled to be released right away which was strange because the marketing hadn't been done yet.
However, social media had helped them out immensely and this meant that they didn't need to put as much money into marketing.
They weaponized Calista's look to their advantage as the agencies she had worked with showed their 'support' by advocating for her.
This was simply farming for engagements and it worked, Calista might have signed under JPD but the prior works she had done, the agencies she worked for had full ownership of those pictures and there was nothing malicious with their posts as well.
It was business, that was all it ever was and there was no one on earth that wouldn't take advantage of an opportunity.