Chapter 213: The "Tang Song" in the Mirror_4

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He was perfect for the live streaming industry, which was exactly why he and Gao Mengting were considering promoting her to a host.

Now that he had Qianqian's connection, his attitude toward her changed once more.

The second stage of the growth plan, Task ② [Building an IP], demanded: "Select a loyal and reliable host to create a personal brand image with influence, credibility and the ability to attract traffic."

The algorithm on TikTok is more favorable to "individuals," and live streams with a unique personal style are more likely to go viral, bringing in massive traffic and sales.

In the long run, however, it was essential to nurture a major IP if Songmei Clothing wanted to really take off.

He had been hesitant about "He Liting" and "Li Qingya" primarily because he had not known them for long, the relationships were not controllable, and he did not trust them enough.

That issue now seemed to be resolved.