Chapter 243: The king of bids is determined to win

Han Songlin went to Fule Wine Industry the next day to take a look.

The temperature in the music pool had dropped quite a bit in October, and the entire Fule Wine Industry factory was filled with wisps of steam.

That was the steam from the steaming wine.

'CCTV has sent an invitation to us to participate in the advertising investment meeting,'

Han Songlin's face broke into a smile: 'Isn't this what we've been waiting for?'

Xu Lu laughed along with him: "So boss, will you go to the meeting?'

'No, you go!'

Xu Lu was surprised: "Me?'

For such an important matter, boss Han Songlin is not going himself, but instead wants him to go?

This was undoubtedly a bit of a surprise for Xu Lu.

'Yes, you go. This time, we must win the CCTV's first advertising investment. CCTV will definitely do its best to create a buzz for the advertising when it does this for the first time. At that time, Fule Liquor will have huge exposure.'

Han Songlin did not really want to have a high degree of exposure. In this era, it was not yet the era of flamboyant personalities.

'Boss, not only are we watching, but so are other companies!'

This was indeed a problem.

Han Songlin remembers that the first CCTV King of Advertising seemed to be 30 million, then the second was over 60 million, and the third was over 300 million.

300 million, what an exaggerated figure.

Han Songlin is not prepared to say that in the years to come, he will have to win the King of Advertising.

Han Songlin's plan is to win the King of Advertising next year and prepare for a big explosion, completely establishing the brand of Fule Liquor.

Once the brand is established, there is no need to advertise on a large scale, just maintain a certain amount of exposure.

As for not doing any advertising at all? This is definitely not allowed. Some companies have built up their brands through advertising and have a certain degree of recognition in the market.

Just don't advertise at all.

Many consumers still think that the factory has closed down!

Fule Wine needs to maintain a certain level of advertising investment every year. After a long period of time, Fule Wine will naturally become a famous wine.

'There are too many smart people in the world. There are bound to be many companies watching. Do you know Kongfu Banquet Wine?'

'Well, it sells well in the northeast, Jiangcheng, and the ancient capital.'

Fule Liquor naturally pays attention to Kongfu Banquet Wine, which is also good at advertising.

Compared to large breweries, because there are still many state-owned enterprise habits, they don't like to advertise very much.

Or, if they want to advertise, they can't.

Because advertising is so expensive, it is better to use it to improve employee benefits or pay more taxes and fees.

Kongfuyan Liquor itself got rich through advertising and marketing.

The same goes for Fule Liquor.

They are both going the same way, so naturally they will pay more attention to it.

'They also pay a lot of attention to advertising. This time, they will definitely spend a huge amount of money to try to win the advertising space.'

Xu Lu couldn't help but frown. This is indeed a very troublesome matter.

This time it's a bidding, and the highest bidder wins!

Who knows what price the other party will offer.

Han Songlin was also hesitant. He did know that Kongfu Banquet Wine had offered 30 million.

But he dared not say that, so he just offered 30.01 million!

What if the other party, due to pressure from Fule Wine Industry, offered more than 30 million?

Han Songlin would be crying himself to sleep in the toilet!

'When you go to the capital to attend this investment fair, try to keep a low profile and don't draw attention to yourself. We'll offer 50 million.'

Xu Lu was shocked: 'Boss, isn't that a bit too high?'

'No, an investment of 50 million will definitely earn us a profit of 500 million, or even more. Besides, we should also change our advertising. When you get to the capital, go to an advertising agency and create new advertisements.'

Fifty million, this is indeed a huge sum of money.

However, Han Songlin had no choice.

This amount is safer.

Xu Lu: 'Well, then, do you want to go back to the previous advertising company?'

'Let's go back to the previous one. We worked well together before.' Han Songlin felt that the previous advertising company was still okay.

After finishing the business, Han Songlin then looked at the new workshop of Fule Wine.

Production was already underway in the new workshop, and Han Songlin tried the wine produced there.

Well, Han Songlin really couldn't taste any significant difference between this wine and the wine from the old workshop.

Although Han Songlin couldn't taste the difference, he didn't think it was really the same.

Then the wine was sold as high-end wine.

Han Songlin would not change anything that had already been decided.

'Once the new workshop is fully operational, we will have more than 10,000 fermentation tanks, and an annual production capacity of 80,000 tons.'

Han Songlin: 'Can we really reach 80,000 tons?'

Xu Lu: 'There is bound to be a difference between annual production capacity and actual production. 60,000 to 70,000 tons per year should be fine.'

The winery needs to control production, so that it doesn't produce too much wine that it can't sell.

A lot of the wine produced by Fule Wine Industry is currently being stored.

'To be honest, it feels a little scary!'

Xu Lu laughed softly, without saying anything; no matter how scary it is, you are the one who made it happen.

Han Songlin thought about the future of the big wine company, which will produce 200,000 to 300,000 tons of white wine this year, and now his own output of only a few tens of thousands of tons doesn't seem so unacceptable.

Han Songlin didn't just take a tour of Fule Wine Industry and leave.

He had a meeting.

Meetings are not useless.

Han Songlin doesn't usually hold meetings, but whenever he does, it's because there's something going on.

This time, Han Songlin didn't dwell on anything else, but mainly focused on the quality of production.

The quality of the wine is the life of Fule Wine Industry.

After spending a few days in Yuechi, he also had a meeting with the county about the hotel.

The hotel has been discussed for a long time, but it hasn't been progressing very quickly.

This had a lot to do with the deliberate delay on the part of Fule Wine.

Xu Lu was not that interested in building a hotel.

Of course, Xu Lu also knew that in Lechi, Fule Wine also had to have a hotel that could accommodate customers.

With a small number of people, they could be accommodated at Jiayuan.

But with a large number of people, it would be difficult to arrange.

This time, Han Songlin and Xu Lu negotiated with the county together, and they were able to settle the matter of the hotel.

The address and other details were naturally settled.

The place previously chosen by Han Songlin was located on the main road to Yuechi.

Heading north to Rongcheng, heading south to Yuzhou.

Well, that's not important, what's important is that this is still rural.

Things like land acquisition are naturally easy to talk about.

The people on this side of Yuechi had been waiting for a long time, and after the confirmation, they quickly acquired the land.

It was then handed over to Fule Winery.

Fule Winery didn't say anything like they wanted to wait any longer, either. They went straight to Shuchuan Architecture Design Institute and started producing the design drawings.

The entire design was strictly in accordance with Han Songlin's requirements, and a garden-style hotel was to be built.

It had to be natural, and the guests could not feel oppressed while staying in the hotel.

The entire hotel was expected to be officially put into operation in 1996.

The construction period was two years.

The construction cycle was one year, and one year was left for interior decoration and external landscaping.

Building a house is the easiest part.

Whether it looks good or not depends on the decoration.