Chapter 334: Market Segmentation

The smooth production launch of Fuxing Motorcycle Factory is not only of great significance to Jiangzhong, but also to Xinghai Group. As long as production is launched, there will be output, and output means that money can be made.

After seeing off the city leaders Wang Huicheng and Luo Xiaozhong, Han Songlin, Zhang Leping and the motorcycle sales department held a meeting.

An annual output of 500,000 motorcycles was, to be honest, not bad compared to the production capacity of large domestic motorcycle companies.

If such a large production capacity was put in place and sales did not keep up, there would be big problems.

First, Fuxing Motorcycle will have a stock glut, and once there is a stock glut, there will be problems with the cash flow.

At this time, it may go bankrupt.

Once there is a problem with Fuxing Motorcycle, the entire Xinghai Group will be affected, and it may collapse.

Under such circumstances, Han Songlin naturally will not allow this to happen.

'Sales, tell me about the current preparations!' Han Songlin sat in the main seat, and on his left was Zhang Leping.

The person in charge of the sales of Fuxing Motorcycle was named Meng Jingsheng.

Han Songlin had just learned this person's name and was surprised for a moment. It was quite meaningful.

Meng Jiaqing was born!

Obviously, the birth of Meng Qingsheng was a pretty good thing for the Meng family.

'Boss, Mr. Zhang, let me talk about the sales situation. We have already negotiated with dealers in most cities and counties in Shuchuan. These dealers all have a background in motorcycle maintenance, so in the future, once our motorcycles need maintenance, they can be repaired directly at the distribution outlets.'

It is undoubtedly a pretty good thing that the outlets can be covered so quickly.

'The outlets of the outlets have been bought, haven't they?'

Meng Qingsheng affirmed, 'Forty percent of the outlets of the outlets have been bought by Xinghai Real Estate.'

To be honest, Meng Qingsheng didn't quite understand why Han Songlin had asked to buy the outlets of the outlets.

In fact, he could have just asked the dealers in the counties and cities to find their own stores.

But the current situation was that if some dealers did not have stores, Fuxing Motorcycle would provide them with stores, and the dealers would sell and provide after-sales services.

Naturally, a certain amount of rent would be charged for the stores.

'With these dealer outlets, our motorcycles will be able to cover the entire Shuchuan market. But that's not enough. Does the sales department have anything to add?'

Meng Qingsheng quickly replied, 'Yes, we have also prepared an advertising film to be broadcast on the provincial TV station.'

Advertising is a must.

There is no problem with that.

Han Songlin looked at Meng Qingsheng expectantly, wanting to see if he could say something else.

Meng Qingsheng did not disappoint Han Songlin and continued, 'Considering that our motorcycles will be sold in large quantities to the rural market, we plan to paint wall advertisements in the countryside.'

Rural wall advertisements, commonly known as wall painting!

In the 1990s, this was definitely considered a relatively uncommon advertising method.

Even at this time, people's awareness of advertising was still relatively low.

This year, CCTV's 'King of Advertising' Fule Liquor Industry gave everyone a sample in advertising.

Enterprising companies that are flexible have also followed suit and advertised.

Some companies, however, are still addicted to the old ways.

Han Songlin nodded in recognition, saying that rural wall advertisements still exist in large numbers in the 21st century.

'In the cities, you can also put up some advertising posters and the like.'

Han Songlin thought of something: 'Right, in the towns and villages, you also need to develop some outlets. You don't need to buy the outlets in the cities and find someone to cooperate with. The main purpose is after-sales service in the countryside. If someone's car breaks down in the countryside, they can't just push it to the city to get it repaired! These outlets, the decoration and whatnot, they can do whatever they want, but the main brand has to be our brand. We'll provide the signage.'

When thinking about the future, Haojue Motor has dealerships all over the country. Han Songlin understands that Haojue is strong in two areas: quality and after-sales service.

Fuxing Motor naturally has to learn from them. It should be said that Han Songlin knows this and is determined to learn.

'In addition to Sichuan, we must also establish sales channels in other provinces and cities. We can leverage the resources of the group for this.'

What are the group's resources?

Of course, they are some of the resources of the Xinghai Group in various places, such as personnel.

At least when you arrive at the local area, you can have someone to help you with the reception.

Having a local person to guide you in doing things is a completely different concept from not having one.

Meng Qingsheng said, 'Boss, don't worry, within this year, we will be able to set up outlets across the country.'

At present, some places have not yet officially set up outlets, but the preliminary preparations have already begun.

For example, finding partners and so on.

Many people are willing to be distributors of Fuxing Motors.

And Fuxing Motors can provide shopfronts and the like, which is definitely a huge boon for dealers with less favourable financial conditions.

In fact, for dealers, this minimises their own risks.

After the sales meeting, Han Songlin held another research and development meeting.

This time, the research and development and design departments participated.

At the meeting, Han Songlin requested that a scooter be researched, mainly for female users.

Don't think that motorcycles are only used by men, women also have transportation needs.

'Because this pedal motorcycle is mainly aimed at women, in terms of design, it needs to look good and meet women's aesthetic standards!' Han Songlin said, looking at a female designer in the design team.

This is an industrial designer, who specializes in designing the appearance of products.

When women buy things, the first thing they look at is always whether it looks good or not.

Then they come to understand the product's performance.

Men, on the other hand, consider performance before appearance.

Of course, if both performance and appearance are good, then naturally people will like it.

'In addition, in terms of operability, it must be easy to use and not too complicated. Women don't like complicated things!' Han Songlin didn't dare to say it too clearly.

What is the reason for not liking it?

Because complicated things are hard to understand; if you can't understand them, you definitely won't like them!

If you want to make a scooter, you need a special engine, and the engine of a scooter is very different from that of a cruiser motorcycle.

Therefore, if you want to build a scooter, you need the help of Fuxing Power.

That said, the stepless transmission of a scooter requires some technical skills. Fuxing Power already has a good accumulation in the gearbox, and Han Songlin is not quite sure whether the stepless transmission can be developed in a short period of time.

As for the difference between the horizontal engine of a scooter and the vertical engine of a cruiser, I believe Fuxing Power will be able to handle it very quickly.

After much deliberation, I decided to write the monthly output of motorcycles as a higher figure! When looking at the data, I had mistaken the total monthly output of 120,000-150,000 units in 1996 from the four motorcycle companies Jialing and Qingqi for the output of a single company.