Chapter 355: Animation and Comics

Han Songlin had the idea of using animation for publicity a long time ago, but due to various other matters, he never got around to it. After getting the Chinese film and television from Zhou Tong this time, he thought about doing it.

There are still many animation talents in China, and the animation industry is still very strong. It wasn't until the beginning of the 21st century that the entire animation industry faced a crushing defeat at the hands of the new generation of animation from the island countries.

At this time in China, the Shanghai Animation Film Studio represented the highest technology in animation, and it could be called animation art.

Of course, the Shanghai Animation Film Studio is now also on a continuous downward slope.

The 1999 film The Magic Lotus Lantern was the last of the Shanghai Animation Film Studio's proud achievements. As for the ones after that, there were a few animations, but they were no longer eye-catching.

It's a pity that it has gone from the altar to the mortal world, and then become indistinguishable from the rest.

Why is that so?

Here, we have to talk about one point, the development of the market economy in China.

Let's not talk about that for now. If Han Songlin wants to make animations, then recruiting animation talent will be a necessary move.

And it is only right to poach people from state-owned animation companies.

Han Songlin glanced at the people in the room, a dozen or so, both men and women.

Yao Sen had already introduced them earlier: there were producers, agents, and directors; the usual company departments, such as administration, finance, and human resources were naturally also there.

'Let me introduce myself. My name is Han Songlin, chairman of the Xinghai Group, and the new owner of Huawen Film and Television!'

'In the future, Chinese Film and Television will be divided into two parts, film and television and animation, of which animation will become a key project for the company to develop. Special funds will be allocated by the Xinghai Group for production.'

Animation?

There was some commotion in the entire conference room.

Chinese Film and Television was not established long ago, but it can be considered to have a certain status in the Chinese film and television market, and has participated in the production of many dramas.

But now, suddenly they want to do animation?

Can animation make money?

Apart from selling to TV stations, there is simply no other way to make money from animation. As for exporting it?

No one has even thought about that.

Yao Sen was also very surprised, but he didn't say anything. Naturally, he wouldn't argue with his boss Han Songlin about this.

The boss had already said that Xinghai Group would allocate special funds for production.

This would not affect the operation of Chinese Film and Television at all.

'Let's not talk about animation for now. Let me talk about television first. I've seen it before, and the results of Hua Wen Film and Television's TV dramas have not been very good. In the future, we need to change our thinking. Instead of thinking about how many TV dramas we can produce in a year, we will only produce one high-quality TV drama a year. We will do a good job on one drama and polish it carefully. I have always firmly believed in one thing: only good products can make money. If you make junk products and still want to make money, are you taking the market for a fool or are you taking yourself for a fool?'

If you make one TV drama a year, even if you lose money, how much can you lose in a year?

If you make a profit, then you really made a big profit.

If a company makes a dozen TV dramas, movies, and so on, can they handle it all?

Obviously, it's unlikely.

'In addition, Huawen has done quite well with foreign investment in the past. This can continue.'

Yao Sen couldn't help but smile on hearing this.

Because the decision to invest in film and television dramas was made by him.

Han Songlin also knew this, and he felt that Yao Sen had quite a good eye.

But why did the TV series that he invested in perform so poorly?

He no longer wanted to dwell on this. Since the technology was not good enough, then he would improve it.

'That's enough, everyone else can leave. Mr Yao, Director Liu, and the HR department can stay.'

Yao Sen saw that everyone had left, and looked hesitantly at Han Songlin: 'Director Han, this, if we're going to make an animation, we haven't had any experience in this before...'

When Yao Sen said this, he wasn't trying to oppose Han Songlin making an animation; he really didn't have any intention of opposing it.

What he meant was, we don't have any experience in making animations, so the animation that comes out in the end might be quite poor.

Let's give Han Songlin a heads-up first.

If the animation turns out to be poor, Han Songlin will blame them for not getting it right.

The responsibility for something poor is definitely with the production, there is no getting away from it.

But slowly, it will get better.

'Experience can be accumulated, I have enough patience to wait.'

Yao Sen smiled, the boss had said so, what else could he say.

From now on, he must pay attention to the animation.

He quickly thought about knowing people who do animation and whether he could invite some people over.

People working in the animation industry are not having an easy time these days.

The best animation company in the country is the Shanghai Animation Film Studio; however, the employees of the Shanghai Animation Film Studio are currently earning very low wages, and in a few years, their wages will be so low that they won't be able to support themselves.

At this time, the entire animation industry will experience a serious loss of talent.

'Liu Kai.'

'Oh, here!' Liu Kai was still thinking about why Han Songlin had asked him to stay behind.

'You'll be an animation director in the future.'

Liu Kai was shocked. 'Ah, me? I don't know how?'

'There's no difference between an animation director and a film director. They both tell a story to the audience. You can direct animation like a film. There are no real actors, but you can make animators draw the images you want according to your requirements.'

Han Songlin gave a slight smile at the corner of his mouth and stared at Liu Kai and said, 'Do you think you can do it?'

Liu Kai opened his mouth and after a long pause said, 'I'll, I'll try!'

'The personnel department will be recruiting animation-related talent.'

'Okay.'

Han Songlin looked at Yao Sen and said, 'Mr Yao, you will have to take care of the animation in the future!'

'Don't worry, Chairman Han, I will.'

'We don't just want to make animations, we want to make comics too!' With that, Han Songlin looked at Zheng Lin and asked, "What do you think about turning Zhou Tong's fashion magazine into a comics club?'

Zheng Lin was daydreaming and didn't quite react to Han Songlin's sudden question: "Huh?'

Han Songlin just looked at Zheng Lin, used to her multitasking.

'Except for one building that can be used, there is nothing else left. The magazine publishing number will have to be re-applied for.'

'Then apply for it, it's all trivial.'

For ordinary people, it is difficult to do something!

But for the Xinghai Group, it is really very simple.

The recruitment of animators for Chinese film and television was quickly published in the newspapers in the capital.

In addition to newspaper recruitment, they also went to schools, mainly recruiting animation students.

In terms of training animation talent, China has never stopped.

As for why the domestic animation industry was so weak for a period of time, the main reason was that there was still no strong company.