Chapter 394: Seeking Immortal Brew

'Our shop's new imperial wine, the Seeking Immortal Brew, has been revived using the same hundred-year-old recipe. There are 51 bowls, so if you want to try it, hurry!'

Gu Chen stood by the large jar and shouted to the crowd in front of him.

Then he slapped the clay seal on top of the wine jar off, and a strong, refreshing aroma of wine spread.

Almost instantly, it quickly spread with the breeze in front of the door.

And after hearing Gu Chen's yell, the crowd present couldn't help but start talking.

If the big buns that cost five yuan each refreshed their perception of prices,

then the wine that costs fifty yuan for a small bowl

They couldn't help but want to hang the unscrupulous merchant Gu Chen from the lamppost.

But considering that he was an imperial chef, they were a little more humane.

For example, they let him choose a lamppost of his own choosing...

Gu Chen, on the other hand, remained beaming from ear to ear in the face of the noisy crowd below.

He showed no sign of panic and even said directly:

When I, the Emperor of the Great Ming, was not working as a carpenter, I liked to enjoy a bite of my own buns afterwards.

And after praying to the immortals and burning the incense,

my favourite thing was to have a sip of our family's Immortal Search brew.

Even the name is great. Back then, in the Great Ming, 'the immortals of the great celestial heaven, the purple extreme immortal sage,

the supreme proof of the unified spirit, the supreme master of the jade void, the great immortal of the mysterious capital,

I, Emperor Jiajing, personally bestowed the title upon him.'

Today, I will collect fifty-one bowls of wine from you.

This is because I don't want to see the imperial wine of the past become dust.

That is why I have gritted my teeth and made such a decision against my ancestors.

You all just know how to call me a treacherous merchant, but don't you know how much my conscience is suffering now?

Gu Chen came up with a lot of flattery, his tone and expression were so moving that he was on the verge of tears.

With one hand he supported the wine jar, and with the other he covered his heart, making a show of being a disgraceful descendant, in a state of great pain.

Of course, despite the painful expression, he was very happy inside.

After all, this was the first step towards making a lot of money, which was probably what was meant by 'painful but also happy'.

And seeing him in this state, it immediately made everyone present pause.

No one could continue to scold Gu Chen out loud, after all, even if they didn't drink this stuff,

Just standing here already made them unable to help but swallow repeatedly.

Subsequently, they even said one after another that this wine really is too fragrant.

Just standing next to it is almost enough to lure out the wine bug in their stomachs. It is worthy of being the imperial wine of the Ming Dynasty hundreds of years ago.

In a word, it is authentic as hell.

Gu Chen didn't care whether it was authentic or not. Naturally, he was concerned about whether anyone was willing to pay.

Once the show is over, there is naturally no need to continue with the bullshit.

In fact, the reason for doing so is just to be able to give the people present

a reason to be willing to pay money on their own initiative.

After all, nowadays, people's spending power is not as good as in later generations, and many people's daily salary is actually only 50 to 60 yuan.

And whether it's the city or the countryside,

the vast majority of people actually still have the stigma of frugality in their minds.

They are not the same as the chives in later generations who have been repeatedly bombarded and brainwashed by countless businesses.

If I told someone that the rice wine I sell in my shop is homemade, they would probably think I was crazy and refuse to buy it.

It would be a miracle if they didn't spit in my face.

But if I told them that it's an ancient recipe passed down for hundreds of years and that the Da Ming Emperor personally bestowed it upon me,

then the quality would naturally be elevated.

And you don't have to worry about whether or not people believe you, because that's the reason they want it anyway.

A reason that makes them want to pay for it willingly, and not only do they feel that it's worth drinking,

And even if you tell others about it, you will still feel particularly proud.

As long as the wine is good enough, even if it is not really immortal wine, in the end everyone will still pass it off as real.

Now all his preparations are complete, he is just waiting for the leeks...

Oh no, I should say the fish to bite.

The fragrance in the wine jar continues to drift in the breeze, and almost everyone who has smelled this scent cannot help

couldn't help but swallow audibly, and even the brewer himself, Gu Chen, was no exception.

Almost everyone on the entire pedestrian street at that moment turned their attention to this moment.

Their eyes subconsciously gathered around the jar of wine, and they could hardly move their legs.

Gu Chen saw this and smiled slightly, then clapped his hands, which directly woke up the people present.

At this moment, the buns that had previously been placed in the steamer were finally cooked.

Gu Chen once again lifted the other side of the basket.

His Qiwu Restaurant was finally ready to receive guests for the first time in its history.

And now that Cui Hua and Xiaofang were helping out,

Gu Chen himself was finally able to experience the ease of being a boss.

Under his arrangement, Cui Hua's personality became slightly more lively.

She was mainly responsible for bagging and picking up buns for the guests outside the door, and she could also keep an eye on the jar of wine nearby.

If some penniless guy barged in and drank it, Gu Chen would go bankrupt.

Xiaofang, who is more shy, is in charge of collecting money and change.

Gu Chen is not worried about whether she will collect too little or not.

Even if there is an error at the beginning, it is no big deal. Just practice more.

After all, there are a limited number of buns each day, a total of 40 baskets, and they can even be counted precisely.

You can tell at a glance if you've collected too many or too few, and if you can't do it tomorrow, you can just keep going tomorrow.

But the real reason is that Gu Chen, who has now concocted the Xunxian wine,

no longer cares about the small profit from selling buns.

He hasn't cancelled it yet, but he's completely relying on it to stabilise the market for a few more days.

In the future, if his wine sells well, he might even consider giving up selling buns altogether.

The unscrupulous price of five yuan per bottle is still too cheap for Gu Chen.

It is enough to make a little money from this hard work in the early stages.

What he wants is to make Qiwu Zhai the number one restaurant in the city.

Unfortunately, although Gu Chen's ideas are abundant, reality is always skinny.

He had originally thought that someone would soon come knocking, but in reality, he had been waiting since opening time that morning.

It had been nearly two hours, and even the buns he had made yesterday were almost sold out.

But still, not a single person had been willing to pay for a bowl of his Immortal Search Brew.

This made Gu Chen feel quite frustrated. After all, according to reason, this shouldn't be the case.

He had tasted the wine himself, and it was definitely top-notch wine that would be unforgettable for a lifetime.

Fifty-one bowls is an absolute bargain, after all, if you just talk about the taste.

His Immortal Search Brew is many times better than the pre-rebirth sauce-flavoured financial management wine.

At this time, a man wearing an expensive suit and with a stern face.

He walked straight in through the door and then glanced up at Gu Chen, who was sitting behind the counter, and said:

'Boss, give me a bowl of your good wine.'