"Beauty" premiered with a box office of 16 million on its first day, which was much lower than industry insiders had anticipated. After all, the eve of Christmas marks the peak period, and a film directed by Lin Ning only garnering over 10 million in box office is considered extremely low.
The Crownless King had a less ideal release schedule than "Beauty," yet it managed to pull in over 30 million on the opening day. With the first-day box office figures released, many predicted the Crownless King was going to win the box office battle for this year's New Year films.
It seemed Anning's reign over the New Year's films had passed this year.
However, despite its poor box office performance, the film received extremely high praise. After its release, it quickly topped the Baidu search ranking on the first day with over four million searches, which was twice as many as those for the Crownless King initially.