Chapter 96: First Battle with a New Enemy

Dai Shiya's eyes were steady and resolute. Although her voice was not loud, it was convincing. She said, "I understand that everyone is anxious, but we must not lose our composure." The atmosphere in the conference room was solemn, and everyone's face was full of worry. Dai Shiya took a deep breath, put a detailed market analysis report on the projector, and then said, "This is my investigation of Xinghe Company during this period. Their advantages lie in technological innovation and precision marketing, especially among young users. We must explore their weaknesses so that we can launch an effective counterattack."

In the report, Galaxy's marketing strategies are clearly shown: cooperation with key opinion leaders (KOLs), viral communication, online and offline activities, etc. They have an amazing grasp of market trends, and almost every activity can trigger heated discussions, quickly improving brand awareness and user stickiness.

A family member pointed to the figures on the report, frowned, and said, "Their marketing budget is staggering. I'm afraid it will be difficult for us to compete with them."

Dai Shiya nodded in agreement and said, "It is indeed not a wise move to confront them head-on. We must find another way." She paused for a moment, a glimmer of inspiration flashed in her eyes, and then continued, "We can try to launch some more targeted promotional activities to lock in our loyal users and consolidate our base."

In the following days, Dai Shiya led the team to carefully develop a series of promotional plans covering multiple online and offline channels. They carefully selected gifts, designed attractive event posters, and informed old customers through emails and text messages.

However, their efforts did not seem to achieve the desired effect. Almost at the same time, Xinghe Company launched a more powerful promotion, which directly killed Dai Shiya's plan in the cradle.

The family business's sales continued to decline, and the pressure within the company was increasing. Some family members began to openly question Dai Shiya's ability, and some even proposed to replace her position.

Wei Qing looked at the exhausted Dai Shiya and asked with concern: "Shiya, what else can you do?" The office was filled with a strong smell of coffee, which witnessed Dai Shiya's countless sleepless nights.

Dai Shiya rubbed her temples, her eyes revealing a trace of fatigue, but her tone remained firm. She said, "We must understand their core strategy and find their weaknesses." She paused for a moment, a trace of determination flashed in her eyes, and then said, "I need more in-depth intelligence."

Wei Qing looked at her worriedly and asked, "What do you want to do?"

Dai Shiya walked to the window, looked at the flashing neon lights in the distance, and whispered, "I need to send someone to... conduct a thorough investigation." Her voice was very soft, but it was filled with an unquestionable firmness. Wei Qing understood what she meant, and her face became solemn.

"I know this is very risky," Dai Shiya turned around, her eyes firm, "but we have no other choice." She walked to the desk, picked up the phone, and said, "Please connect me to..." "Please connect me to Ken." Dai Shiya said firmly, with a resolute light in her eyes. Ken was her right-hand man, who was smart, capable, and had strong execution ability. He was the best person to lead the intelligence team.

A few days later, Ken returned with the intelligence he had collected, but his face was unusually solemn. "Boss Dai, we discovered a secret project of Xinghe Company, but..." He hesitated, with a somewhat painful look on his face.

Dai Shiya's heart tightened, and she asked, "What's wrong? Is there any problem with obtaining intelligence?"

"Our people... suffered heavy losses." Ken lowered his head, his voice filled with sadness and self-blame, "Galaxy Company was well prepared and set a trap, we...we were ambushed..."

Dai Shiya felt a black screen in front of her eyes, and she almost lost her balance. She took a deep breath, trying to keep herself calm, and said, "Ken, I know you have tried your best. This is not your fault. The most important thing now is that we must find a solution as soon as possible."

However, bad news came one after another. Xinghe Company seemed to have anticipated Dai Shiya's actions. They took countermeasures one step ahead of time and announced to the public that Dai Shiya's company used improper means to steal trade secrets. For a time, public opinion was in an uproar and the family business fell into an unprecedented crisis.

Partners began to express concerns, and some old partners who had cooperated with the family business for many years began to waver and said they would reconsider their partnership. Dai Shiya personally visited these partners to try to win them back, but what greeted her was a closed door and a cold rejection.

Standing in the empty corridor, Dai Shiya felt unprecedented powerlessness and frustration. She seemed to be trapped in a huge maze, unable to find the exit and seeing no hope.

"Shi Ya, I know you are very sad now, but you can't give up like this." Wei Qing's voice sounded in her ears, with a hint of worry and encouragement.

Dai Shiya raised her head and looked at Wei Qing's determined eyes. She took a deep breath and tried to calm her inner turmoil. "I know, but now we..."

"We can start with product quality and features," Wei Qing interrupted her. "Although Xinghe Company has a great marketing strategy, their products..."

"I know what you mean," Dai Shiya nodded, "but developing new products requires a lot of money and time, we are now..." Her eyes fell on the financial report on the table, and her face became more solemn. "I know what you mean," Dai Shiya's voice was low and a little tired, "but developing new products requires a lot of money and time, we are now..." Her eyes fell on the financial report on the table, and her face became more solemn. The bright red numbers on the report were like scars, stinging her eyes. Xinghe Company was pressing step by step, and its capital chain was already in jeopardy. Investing a large amount of money in developing new products would be tantamount to adding insult to injury.

Wei Qing walked up to her, patted her shoulder gently, and said, "I know this is difficult, but we must find a breakthrough. Although Xinghe Company is coming on strong, their products still have defects in some aspects. We can improve these defects and create more competitive products."

Dai Shiya rubbed her temples, trying to keep herself awake, and said, "You are right, we can't just sit there and wait for death." She raised her head, her eyes rekindled with fighting spirit, and said, "We must hold a family meeting as soon as possible to discuss countermeasures."

The atmosphere of the family meeting was solemn and depressing. Dai Shiya explained the current predicament and her own ideas to the family members, but what greeted her was not support and understanding, but questioning and accusations.

"Dai Shiya, you are too impulsive!" a family elder said sternly, "Xinghe Company is very powerful, we are no match for them! You should stop as soon as possible to avoid greater losses!"

"Give up? How is that possible!" Dai Shiya refused to give in. "When has our Dai family ever been afraid of a challenge? No matter how strong the opponent is, we will try our best!"

"Try your best? What can you do?" Another member said sarcastically, "Now the company's capital chain has been broken, and partners have withdrawn their investment. What can you do to compete with Xinghe Company?"

"I..." Dai Shiya was speechless for a moment. She knew that her family members' concerns were not unreasonable, but she was unwilling to give up like this!

"Shiya, I know you want to prove yourself, but you've seen the current situation. We have no way out." An older female elder said earnestly, "Why don't we take a step back, preserve our strength, and wait for the opportunity..."

"No! I don't agree!" Dai Shiya stood up suddenly, her tone firm, "We can't back down! The more difficult it is, the more we must face it! I believe that as long as we unite as one, we will be able to overcome the difficulties!"

The meeting room was in an uproar, with people expressing their opinions one after another. The scene was chaotic for a while. Dai Shiya tried hard to maintain order, but she felt like a lone boat struggling in the rough sea.

The argument lasted for a long time, and in the end, Dai Shiya won the argument with a slight advantage. She knew that this was only a temporary victory, and she would face more severe challenges next.

Late at night, Dai Shiya sat alone in the office, rubbing her temples tiredly. Outside the window, the lights of the city flickered, but they could not illuminate the confusion in her heart. She picked up her phone, called Wei Qing, and said, "Wei Qing, I..."

On the other end of the phone, Wei Qing's voice was calm and firm, "I know what you want to say, Shiya, remember, you are not alone, I will always be with you."

A warm current surged in Dai Shiya's heart. She took a deep breath, tried to keep herself calm, and said, "Thank you, Wei Qing."

After hanging up the phone, Dai Shiya's eyes fell on an email on the computer screen. The title of the email read: "Unfavorable news about Dai's Enterprise..." She slowly clicked on the email... The content of the email only had one sentence: The good show has just begun.

Dai Shiya's fingertips gently swiped across the screen. The content of the email was like a poisonous snake's tongue, cold and creepy. "The good show has just begun." This sentence was like a spell, lingering in her heart, lingering.

The sender of the email was an anonymous address. Obviously, the other party was well prepared and deliberately concealed his identity. Dai Shiya took a deep breath and tried to keep herself calm. She knew that this was just the calm before the storm.

Sure enough, early the next morning, various rumors that were unfavorable to Dai's company began to spread in the industry. Some people say that the capital chain of Dai's Enterprise is broken and is about to go bankrupt; some say that Dai's Enterprise's products have serious quality problems and have been eliminated from the market; others say that the leadership of Dai's Enterprise has been in constant internal strife and the company has ceased to exist in name only...

These rumors spread quickly like a plague. Partners of Dai's enterprise called to inquire about the situation, and some even unilaterally announced the termination of cooperation. For a time, Dai's company fell into an unprecedented crisis.

"Bang!" Dai Shiya slammed a document on the table, her face livid. "These despicable people!" she said through gritted teeth, "They actually used such despicable methods!"

Wei Qing stood aside, looking at her friend's distressed appearance, and her heart was filled with worry. "Shiya, don't worry, let's calm down first and think about countermeasures." She comforted softly.

"Calm down? How can I calm down?" Dai Shiya stood up suddenly and paced back and forth in the office. "The company's situation is getting worse and worse. If we don't find a way to save the situation, we will really be finished!"

Wei Qing walked up to her and gently held her hand, "Shiya, I believe in you, you can definitely find a solution."

Dai Shiya turned to look at Wei Qing, her eyes full of gratitude and trust. "Thank you, Wei Qing, I'm glad you're still with me."

She took a deep breath, tried to calm herself down, and began to think about how to deal with it. However, facing the overwhelming rumors and the ensuing crises, she felt a deep sense of powerlessness.

At this moment, Wei Qing's cell phone suddenly rang. She glanced at the caller ID and her face changed slightly, "Shi Ya, it's the hospital calling..."