Chapter 237: Alternative Marketing Strategies

With two hundred regular customers, Chanel could reign supreme in the kingdom of Haute Couture.

This number sounds a bit scant.

Every year, there are more female stars walking the red carpets around the world than that number.

Aren't these glitz-and-glam female stars all regular customers of Haute Couture?

The answer is actually no.

A large portion of the dresses worn by female stars belong to Ready-to-Wear, the ones that are released during the Four Fashion Weeks.

Even Mrs. Jiao Baby, who is not short of money, wore a Dior dress to the Cannes Film Festival that belonged to Ready-to-Wear, not Haute Couture.

Of course, Baby has worn Haute Couture; the Dior wedding dress she wore took five months and nearly a thousand hours of hand sewing. It was definitely standard Haute Couture.

Even someone of Mrs. Jiao's level and status rarely wears Haute Couture.