A few days after payday, Lance's bars in the Imperial District had started to operate.
The cheap sparkling wines and tropical drinks became the new choice for people besides beer and inexpensive whiskey, and here, the bars also offered "upgrades."
That is, adding higher proof alcohol to the drinks, priced at fifteen cents an ounce.
It seemed not cheap, but potato wine's cost price of no more than one yuan made it merely an additive to increase the alcohol content, making it possible to sell each bottle for around three yuan and fifty cents.
The profit was nearly double.
In fact, Lance could have asked for more, since other bars were not cheap either, but now was the time to snatch up the market, so he would not raise the prices.
Moreover, the concept of "commoner bars" began to spread among the drunkards under his marketing.
"Let everyone have a drink after work," was the slogan of these nameless bars.