The next day at noon, Panda Interactive Entertainment's self-produced variety show "Hellos Goddess" was launched and became a huge hit.
On its first day, it attracted 2.28 million viewers online and the ten contestants received a total of over 20 million in gifts.
The concept of a real-world goddess development record was warmly received upon its release, dominating hot search topics. Platforms like Douyu and Huya announced they were preparing to launch similar variety shows.
Three days later, Wang Xiaocong kicked off Panda's Series A financing round, offering 20% of the shares and securing 30 million US dollars in funding from Qihu 360 and Golden Sand River.
An initial investment of less than 5 million US dollars had turned, in just four months, into a company valued at 150 million US dollars and owning 68% of the shares.