"As long as I want, I could be the Scoring King every season."
It's not one, not two, not even seven, but every single one.
However, James, who ended up scoring 40,000 points in his career, only managed to win the Scoring King title once early in his career.
It wasn't that he didn't want to, he was just too kind.
In fact, the only person in NBA history who really had the right to say this was Jordan. Considering his 15-year career, Jordan managed to win the Scoring King title 10 times, even if you include the season he was severely injured, the half-season he came back, and his Wizards seasons.
If you exclude those, in his 11-year career, there was only his rookie season when he didn't take the Scoring King title.
So, if James wanted to claim that Scoring King title, whether it was for brand competition or personal grievances, Hansen simply couldn't let him have his way.