811 Not Worth Making a Fuss About

"Should I fight?" Chen Yihao was stunned.

"What? Can't you muster up the courage?" Liu Xi said jokingly.

"What are you talking about? It's just a phone call to announce the good news. What's the point of being brave or not? I'll call right now!"

It should be stopped.

He immediately picked up the phone on the table and dialed Ye Chen's number.

at this time.

In the city of Yanjing.

On the way to Diaoyutai Hotel.

A red flag car with a special license plate was driving slowly.

In the car was Ye Chen, who had politely declined the offer to stay overnight in the Lin family courtyard.

Compared to staying in the Lin family courtyard overnight, he preferred to live outside.

For this reason, Mr. Lin had to make a phone call to arrange a stay at the Diaoyutai Hotel for him.

In the car.

After taking out his vibrating cell phone and seeing that it was a call from Chen Yihao, Ye Chen immediately smiled.

"Huh? Yihao calls you so late?" Chen Yinuo, who also saw the caller ID, was slightly stunned.

"If nothing unexpected happens, it should be good news for me!" Ye Chen said with a smile. "Good news?"

"Did you forget that today is the opening day of Jianghu Hotpot?"

Laughing, Ye Chen swiped on the phone screen to answer the call, "Hello, Yihao!"

"Mr. Ye, I hope I didn't disturb your rest!" Chen Yihao on the other end asked a little stiffly.

"No, what's the matter?

"It's nothing. Isn't today the opening day of Jianghu Hotpot? I thought of summarizing today's situation for you!" Facing his brother-in-law Ye Chen, Chen Yihao was still a little bit uncomfortable because of past events.

"Okay, then you tell me!" Ye Chen said with a faint smile.

Chen Yihao was too lazy to talk any more nonsense, and spoke with a hint of uncontrollable excitement.

"From 4:30 pm to 12:00 am, all 60 stores in 19 first-tier cities have exceeded expectations and achieved an astonishing average turnover rate of five times. The total sales of the 60 stores reached 12 million. On average, the sales of each store reached 200,000 in just seven and a half hours! Compared with the same period, even Haidilao's peak period could not create such astonishing data! Our Jianghu Hotpot can almost be said to be the peak of Haidilao from the beginning. So far, the 60 stores in 19 first-tier cities are still full, and there are still a large number of diners waiting outside the store!"

"Yeah!" Ye Chen smiled and hummed.

"You just said 'hmm'?" Chen Yihao on the other end was stunned and said subconsciously.

Just a calm "hmm"?

Grass!

When he first saw these receipts, his scalp went numb!

But Ye Chen, who holds 68% of the shares, seems indifferent?

"What else? The data you mentioned are all within my expectations and are not worth making a fuss about! In addition, compared with the revenue generated by Yiren Ruxue, the total revenue of sixty stores is only 12 million. Do you think it can make me fluctuate?" Ye Chen said with a smile.

Chen Yihao's mouth twitched suddenly when he recalled that Yiren Ruxue's daily net profit was as high as over 100 million.

Indeed, compared to Yiren Ruxue, to describe Jianghu Hotpot as a dwarf compared to a giant would be an overstatement.

"I won't ask too much about the data of Jianghu Hotpot. You are responsible for following up on your own. Jianghu Hotpot just needs to provide me with financial statements on time! But since you called me, I will ask you a few questions. Do you think Jianghu Hotpot will be smooth sailing in the future?" Ye Chen asked with a smile.

Chen Yihao was stunned again when he heard this.

But there was no immediate response.

Instead, he thought quickly and said, "You mean Haidilao will fight back?

"Yes, they will definitely not sit still and wait for death!" Ye Chen said. "So they will launch a series of measures to regain market share? Including launching various discounts? Including providing various offers?" Chen Yihao said.

"These are not important. Jianghu Hotpot only needs to remain unchanged to cope with all kinds of changes. I believe Liu Xi and Yu Shoucheng will handle this very well. You should learn more from them!

In a pause, Ye Chen continued, "Back to the point I want to say, what era is it now? Without a doubt, it is the Internet era, the era of public opinion, and the era of word of mouth! In this era, the words "the higher you stand, the harder you fall" should never be underestimated. Do you understand what I mean?"

"Do you mean to say that Haidilao will create public opinion through the Internet and use public opinion as a starting point to suppress the reputation of Jianghu Hotpot?" Chen Yihao was dumbfounded and felt that he could not keep up with Ye Chen's pace.

"Haidilao is a listed company after all, with a lot of capital behind it. If Haidilao really suffers a collapse in market share under the impact of Jianghu Hotpot, then the loss caused is definitely not a matter of operating profit and loss, but a shrinkage in market value. Based on this point, Haidilao is no longer a pure catering company. What they have to defend is not only the market share, but also the capital market behind it!" Ye Chen said in a serious voice.

The reason why he said this was not groundless, but it was actually happening in his previous life.

When capital is threatened, it is no longer a business transaction.

In the past life, in order to deal with the rise of Jianghu Hotpot, Haidilao had tried every possible means.

When a series of measures have been implemented but it is still difficult to reverse the market downturn.

The capital behind Haidilao staged a desperate drama, trying to overthrow Jianghu Hotpot in public opinion. To this end, it did not hesitate to mobilize online and offline forces to launch an all-pervasive action against Jianghu Hotpot, in order to find the stain of Jianghu Hotpot and then overthrow the opponent in public opinion.

In the past, Jianghu Hotpot was so popular that it did have hygiene and food problems. The investors behind Haidilao took advantage of these opportunities to create overwhelming public opinion and hired a large number of Internet trolls to lead the trend...

This incident in the previous life caused Jianghu Hotpot to suffer a lot. In the end, all the senior management of Jianghu Hotpot came forward to apologize and dismissed the relevant responsible personnel, but this still failed to resolve the reputation crisis. It was only until the company continued to strive for excellence in the future that its reputation was gradually restored.

As for the reason why Jianghu Hotpot was able to recover quickly in its previous life, it was because Haidilao, a listed company, pursued the maximization of capital interests too much, and then frantically implemented the foolish decision of massive expansion without considering the priorities. In addition, it was revealed that the reason why Jianghu Hotpot suffered such a severe reputation crisis last time was because of the capital behind Haidilao. It was precisely because of the backlash of public opinion and Haidilao's overly blind expansion in pursuit of maximization of capital interests that, otherwise, even if it could not withstand the impact of Jianghu Hotpot, it would not have collapsed so quickly.

In this life, since Ye Chen has become the largest shareholder of Jianghu Hotpot, he absolutely cannot let Jianghu Hotpot go through those...

-Within the year, Jianghu Hotpot will not only have to go through the explosive word of mouth

If it goes public, Haidilao will never have a chance to turn around!