855 Pricing

"Brand problem? What happened to our brand?"

Pull yourself away from the memories of your past life.

Ye Chen asked in response.

"Because of the donation to the Central Plains flood disaster, our Yiren Ruxue has received unprecedented positive public response, so Minister Yuan wanted to take this opportunity to launch our Yiren Ruxue brand advertisement and find a celebrity to endorse it!" Chen Yinuo was the first to speak up.

"Mr. Ye, I know you have never taken these things seriously, and our Yiren Ruxue's sales do not really need advertising to support them. After all, the product's efficacy itself is the best marketing! However, the influence of a brand requires not only word of mouth, but also advertising. Looking at the countless international brands in the world that have long been implanted in people's hearts, they are still sparing no effort in advertising. The more influential the brand, the more willing they are to advertise. So it's time for our Yiren Ruxue to start working on this aspect!" Yuan Mingzhu said.

Ye Chen thought for a moment.

I couldn't help but nodded again.

"What are you going to do?"

"For now, as far as I know, all the celebrities in China are willing to endorse Yiren Ruxue for free, even the top stars are no exception, so it depends on Mr. Ye and Mr. Chen to find someone to endorse. After all, all we need is advertising, and we don't need the influence of those celebrities to bless us!" Yuan Mingzhu said

"Well, you are responsible for this matter, but don't let outsiders take advantage of it. Go to Tamron Films and select our contracted artists to endorse the film.

Yes!" Ye Chen nodded.

The reason why he didn't consider brand advertising before was that he felt there was no need for advertising for the time being, and another reason was that he didn't want the benefits to go to outsiders.

Now that Tenglong Pictures has entered a stage of rapid development, and Yiren Ruxue has also reached the stage where it needs to use advertising to enhance its influence, he no longer denies Yuan Mingzhu's idea.

"I understand, but regarding the placement of advertisements, what do you think, Mr. Ye and Mr. Chen?" Yuan Mingzhu asked again.

"You are more professional than us in this area, so you can make your own arrangements later and report the specific situation to us. If there are no problems, we will proceed according to the plan you have made!" Ye Chen replied.

"Okay, then I'll start preparing right away!" Yuan Mingzhu nodded.

Not long.

The brand director, who was recruited by many Fortune 500 companies in his previous life with a high salary, left Chen Yinuo's office.

He looked at the door that was closed again.

Chen Yinuo said, "I have to say, Old Ye, you have a great vision! Since Minister Yuan took charge of the brand department, whether it is the establishment of our brand system, operation and maintenance, public relations management, etc., at first glance, it may not seem like a big deal, after all, the popularity of our Yiren Ruxue overshadows everything. But when I got to know the brand department, I found that under the leadership of Minister Yuan, even if compared horizontally with those famous listed companies, except for the advertising image that has not been worked on, other aspects are almost not inferior to those companies. It can be said that she has almost completed the overall layout of the brand department in just half a year!"

Chen Yinuo continued, "In addition, she led the brand department to do a lot of public relations to maintain your reputation and image. Especially this time after we donated to the flood disaster in the Central Plains, she responded immediately. I didn't even tell her, but she had already led the brand department to take action!

"Do you still think it's too much to offer her the top salary in the industry?" Ye Chen asked with a smile.

However, before he finished speaking, and before Chen Yinuo could respond, he continued, "But her test has not really begun yet. As you said, Yiren Ruxue's popularity has overshadowed everything. In addition, Yiren Ruxue is a relatively single enterprise, so it is not difficult to do a good job in the brand department and improve the layout of the brand department! The real difficulty is after the establishment of Tenglong Group, the diversification of the group and the various problems it will face. That will be the real test for her!"

"I understand, but regarding the placement of advertisements, what do you think, Mr. Ye and Mr. Chen?" Yuan Mingzhu asked again.

"You are more professional than us in this area, so you can make your own arrangements later and report the details to us. If there are no problems, we will proceed according to the plan you have made!" Ye Chen replied.

"Okay, then I'll start preparing right away!" Yuan Mingzhu nodded.

Not long.

The brand director, who was poached by many Fortune 500 companies with high salaries in his previous life, left Chen Yinuo's office.

He looked at the door that was closed again.

Chen Yinuo said, "I have to say, Old Ye, you have a great vision! Since Minister Yuan took charge of the brand department, whether it is the establishment of our brand system, operation and maintenance, or public relations management, at first glance, it may not seem like a big deal. After all, the popularity of our Yiren Ruxue has overshadowed everything. But when I got to know the brand department, I found that under the leadership of Minister Biao, even when compared horizontally with those famous listed companies, except for the advertising image that has not been worked on, other aspects are almost not inferior to those companies. It can be said that she has almost completed the overall layout of the brand department in just half a year!

Chen Yinuo continued, "In addition, she led the brand department to do a lot of public relations to maintain your reputation and image. Especially this time, after we donated to the flood disaster in the Central Plains, she responded immediately. I didn't even tell her, but she had already led the brand department to take action!"

"Do you still think it's excessive to offer her the highest salary in the industry?" Ye Chen asked with a smile.

However, before he finished speaking, and before Chen Yinuo responded, he continued, "But her test has not really begun yet. As you said, Yiren Ruxue's popularity has overshadowed everything. In addition, Yiren Ruxue is a relatively single enterprise, so it is not difficult to do a good job in the brand department and improve the layout of the brand department! The real difficulty is after the establishment of Tenglong Group, the diversification of the group and the various problems it will face. That will be the real test for her!

"It's too early to talk about the matter of Tengkong Group, so let's not talk about it for now. In short, based on the abilities she has demonstrated so far, we can say that we have picked up a treasure!" Chen Yinuo said.

"It also proves once again that I have a sharp eye, right?" Ye Chen joked.

"Look how embarrassed you are!" Chen Yinuo said angrily.

After saying that, she smiled and shook her head, "Let's get back to the point. How do you plan to price these three products developed by Pang Jun?"

"Hmm

Ye Chen hesitated for a moment and said, "The price of the set is 1,680. As for the individual items, you can decide for yourself!

"1680?" Chen Yinuo raised his eyebrows and thought.

Come.

"The price is not expensive. As Pang Jun said, the cost alone is almost three hundred. Add to that various fees and taxes, the overall cost is estimated to be several hundred!" Ye Chen said.

"That's right!" Chen Yinuo nodded, "After all, we are competing with international brands, and this price is not expensive even compared to international brands, and can even be said to be mid-to-high-end!"

"We will conduct clinical trials first. If there are no problems, we will go through the official approval process and start mass production as soon as possible!" Ye Chen said.

"Yes, I know! But regarding the packaging design, you..."

However, before Chen Yinuo could finish speaking.

Ye Chen interrupted, "Give me a pen and paper!"

"Huh? You want to design it yourself again?" Chen Yinuo stared.

But he still hurried to the desk to find paper and pen.

Ye Chen stopped talking nonsense.

Relying on the memory of the previous life, he quickly drew the packaging design of the essence, lotion and cream on paper, and marked all the materials to be used.

Look at the design on the A4 paper that is not only unique but also noble and luxurious.

I was stunned for a moment!

"This, did you get this inspiration suddenly?" Chen Yinuo said blankly.

My eyes can no longer leave the image on the paper.

For a moment, I felt that the price was too low.

Well... just based on the packaging design, the set price of 1680 seems... seems cheap

"Where do I get so much inspiration? I thought about this before. Aren't you idle at home on weekdays? So I think about this whenever I have time. After all, our beauty Yi Ren Ru Xue certainly can't rely on flawless cream and sunscreen. So when I have nothing to do, I work on product packaging!" Ye Chen spoke without hesitation.

"If this continues, I think our design department should be cancelled! Just leave everything to you!" Chen Yinuo joked in a daze.

"It's not necessary to cancel it. Just wait and see. I will sort out the product packaging designs I have conceived for you. You can apply them to our new products later!" Ye Chen said with a smile.

"Are you serious?" Chen Yinuo asked

Over

"What else?" Ye Chen asked with a serious smile.

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