986 You have to agree even if you don't agree

Gu Luo.

Then he looked at Yuan Mingzhu.

"Minister Yuan, let's proceed according to the previous advertising plan.

Follow up and finalize the implementation as soon as possible!

"Okay, Mr. Chen, don't worry, I will follow up immediately!

Yuan Mingzhu smiled.

Then he seemed to remember something, "Oh, by the way, Mr. Chen, regarding our Yiren Ruxue's new product set, which is the essence, cream and lotion set, I plan to let the brand department start preparing for the marketing work. Is it certain that the product will be available for sale soon?"

"Well, we have entered the stage of mass production, but due to productivity issues, we can only produce one thousand sets a day, which is three thousand bottles. So when we release it, we can only limit it to one thousand sets a day. This is the limit! However, this kind of limit will probably attract attacks from many consumers, and may even turn it into a public opinion incident targeting the brand image. Minister Yuan, you need to make contingency plans in advance!" Chen Yinuo responded.

"Are the limited sales quantities only one thousand sets a day?" Yuan Mingzhu was obviously stunned by this number.

After all, Yiren Ruxue is different from other domestic brands.

If it were a product from other brands, if a set priced at 1,680 could sell a thousand sets a day, it would definitely be a treat.

But it is different with Yiren Ruxue's products. After experiencing the miraculous effects of the flawless balm and YR sunscreen, the Yiren Ruxue brand has become a symbol of miraculous effects.

In particular, she has tried the three-piece set of essence, cream and lotion, and it is completely better than many international brands.

With such an effect, even if the three-piece set has a relatively small quantity, it is priced at 1,680, which is lower than many international brands. Once the reputation of the effectiveness of this set spreads, let alone one thousand sets a day, even ten thousand sets will be sold out in seconds, not to mention that the shortage of production of Yiren Ruxue has led to a shortage of goods, which has led to the spawning of many "scalpers". Therefore, it is not difficult to imagine the public criticism that the limited edition of one thousand sets will cause.

However, even if she could imagine such a situation, Yuan Mingzhu, as the head of the brand department, knew that based on her job role, she could only face it head-on and come up with a strategy to deal with public opinion.

"There is no other way, unless we reduce the production of flawless cream and sunscreen and invest more productivity into this set of products, but this is obviously not feasible. The shortage of flawless cream and sunscreen has always been irritating the nerves of many consumers. If we reduce the quantity again, we will definitely be asking for trouble! Therefore, on the basis of not looking for a foundry to do the production, we can only sell a thousand sets a day at most. The production problem can only be solved after the next two production parks are completed and put into use, but this cycle will take another half a year!"

At this point, Chen Yinuo paused, "Originally, we shouldn't rush to release new products at this stage, and Old Ye didn't have this intention at the beginning. It was because I took into account that Yiren Ruxue's current products are relatively single that I thought about continuing to release new products under the condition of insufficient production capacity. After all, if we can handle the public opinion issue well, as long as it does not endanger the brand image, then the hot discussion from the outside world is also a good thing for Yiren Ruxue. It is precisely because of this consideration that I dared to put the new product on the release agenda!

"Well, Mr. Chen, you are right. If the public opinion issue is handled properly, this will undoubtedly be another opportunity to enhance the brand of Yiren Ruxue. Okay... leave it to me. Before the new set of products goes on sale, I will prepare various targeted plans!"

Even though she was a little nervous, Yuan Mingzhu still spoke confidently with a firm gaze.

Then Chen Yinuo nodded with satisfaction.

Yuan Mingzhu exchanged a few words about advertising and then left the office.

Accompanying Yuan Mingzhu's departure.

The business aura that had been condensed in Chen Yinuo disappeared in an instant.

Then he looked at Ye Chen and said, "Why do you have the leisure to come here today?"

"You say that as if I've never been here before!" Ye Chen said with a smile.

"Something's not right. You're wearing a suit and leather shoes. You normally wouldn't be so formal when you come to the company. What's wrong? Where did you go just now?" Chen Yinuo said with a smile.

"I went to Hengda Group!" Ye Chen no longer pretended to be mysterious.

"Huh? You went to Hengda Group? Did you go to discuss the acquisition with them?" Chen Nuo was quite surprised.

"Yes, it's a pity that we parted on bad terms!" Ye Chen said frivolously.

"Parted on bad terms? What... is going on?" Chen Yinuo asked in surprise.

"The director of Henda asked me to acquire Henda Cinema Line + Henda Media + Henda Hotel and the suburban development project for 70 billion!" Ye Chen said.

"Isn't this the acquisition plan you discussed with Xu Jia before? So what's the problem?" Chen Yinuo asked in confusion.

Ye Chen slowly shook his head and exhaled, "Yes, this is indeed the acquisition plan I discussed with Xu Jia before, but what I discussed with Xu Jia at that time was that they needed the Hengda Group to sell additional reserve land worth 20 to 30 billion!

From what you said, Hengda does not intend to sell their strategic reserve land? They just want you to buy those assets for 70 billion?" Chen Yinuo glared. "That's right!

As soon as Ye Chen said these two words, Chen Yinuo immediately became angry, "No, aren't they taking advantage of us? What are they thinking?

"They probably don't want to take me as a sucker, but they are aiming to get the money back after asking for a sky-high price. After all, the importance of those strategic reserve lands to Hengda is unquestionable. They will not cash out the strategic reserves unless it is absolutely necessary. I understand this! But what I can't understand is why Xu Jia is so stupid as to acquiesce to their directors to propose such a tentative plan. This is a bit frustrating for me!

Ye Chen continued to explain, "But generally speaking, this is a good thing for us. At least I don't have to worry about the favor I think I have. So I was too lazy to argue with them and directly raised the demand for the land acquisition to 80 billion. I didn't want them to be too entangled, so I proposed at the beginning that only 20 to 30 billion worth of land would be enough. But the acquisition plan proposed by the other party made me upset, so I took the opportunity to show my determination. Only on the basis that Hengda is willing to transfer the land worth 80 billion, I will carry out the package acquisition of 70 billion!

"Land worth 80 billion? Can they agree to this?" Chen Yinuo was stunned. "You have to agree even if you don't agree. Hengda doesn't have many choices now!" Ye Chen said. However, Chen Yinuo ignored this answer.

He frowned again and said, "Also, what about the money? Seventy billion plus eighty billion, that's one hundred and fifty billion. The loan will definitely not be available in a short period of time. If Henda accepts our acquisition plan, then given their current situation, they will definitely not let us delay payment. So once Henda agrees to sell, and we can't come up with enough funds to acquire it, what should we do?"