January 15, 2025 — 8:00 AMSentinel HQ — Press Monitoring Room
Screens lined the walls, each flashing with updates from news outlets, blogs, and social media dashboards. The communications team sat in a quiet storm of scrolling tweets, algorithm alerts, and trending hashtag feeds. Most days, this room buzzed with business—construction milestones, infrastructure policy debates, local transit feedback.
But today was different.
"Sir, ANC just pushed the article," one intern said.
"CNN Philippines just followed up."
"GMA posted the baby onesie photo from Wildflour—how did they even get that?"
Matthew stepped into the room holding a coffee mug and a calm face, even though his inbox had just exploded.
"What's the tone?" he asked.
Karla from PR glanced up. "Ninety percent positive. Some clickbait, of course, but most are framing it as—" she flipped through her tablet "—'A New Era for Sentinel: Building Families and Cities.'"