Preparations For The Launch (Part 2)

Ethan nodded, his eyes focused on the road. "Yeah. The foundation is set. Staffing, management, and infrastructure are in place. Now it's just about getting the word out."

Zack smirked. "Ah, the magic of marketing. Time to make this place the hottest destination in the country."

Ethan didn't respond immediately. He had already been thinking about the best way to handle advertising. 

Standard marketing techniques weren't enough. 

He wanted something bigger. Something that would make the launch an event people wouldn't forget.

They continued their drive in relative silence, the city slowly giving way to a more open landscape as they neared the port where the resort was being developed. 

The sky stretched wide above them, the blue waters glistening under the sunlight.

As they approached, Ethan could already see staff members moving about, making last-minute adjustments to various parts of the property.