While the whole world was burning outside, the culprits responsible for all the chaos meanwhile were inside the game, going about their business like they didn't just start a fire and abandoned it.
Noah and his teammates didn't expect the level of hype that would follow Club Echelon's creation, it shocked them but trust Noah, he took full advantage of the publicity.
Noah knew that one day or another, his true identity behind Lord Doom would be revealed but for it to be revealed in such a manner…, he could not have envisioned it any better.
Alongside his teammates, and Nightingale and his crew, they took full advantage of the publicity for the hiring to man the club building.
Not just for hiring for the club building, but also for recruiting in-game.
Originally, new guilds that are created in the game take a long time to grow.