Chapter 163: Praise from the Morning News, Two Ma’s Group Buying is About to Launch~

National television, cctv1, morning news.

"Good morning, dear friends watching TV, and welcome to the morning news."

"Today is February 10th, the first day of the Lunar New Year."

"The first thing to report is the YY group's warm-hearted event on New Year's Eve!"

The first thing that appeared on the TV was the figure of a sanitation worker.

"At three or four o'clock in the morning today, the sanitation workers have already started their day's work!"

"And the night buses are also running smoothly!"

"These city service workers have already arrived at their work posts while people are still sleeping!"

"At this time, everyone can see! The charity activities organized by YY group merchants, and some volunteers full of positive energy, sent warm greetings to these lovely people!"

A car with the words "YY Group" on it appeared in the camera. After it stopped, five or six people got out.

Deliver heart-warming breakfast to everyone.

The scene changed and returned to the live broadcast room of the national television station.

This scene was also seen by many people. After all, many people who went to bed early last night and didn't watch the Spring Festival Gala were still waiting there to watch the recording!

After the morning news was broadcast, YY headlines also began to push news about this incident.

Various articles emerged.

Most of them are fairly common titles, but there are a few that are a bit unusual.

"At four o'clock in the morning, enthusiastic volunteers brought warmth to the cleaners who stayed at their posts! "

"YY Group Buying joins hands with merchants to show love to bus drivers! "

"Breaking news, ..."

YY Group's official Weibo account went online and sent out its first Weibo post.

"Fifty cities celebrate together, the heartwarming event lives up to expectations, and this is just the beginning!"

On the first day of the Lunar New Year, the popularity of the YY group instantly increased due to the broadcast of the morning news.

....

Goose City.

"It's so early in the morning and you can't let people have a peaceful life!" Boss Ant said with some displeasure after watching the morning news.

The mood of the coming New Year has been ruined!

"Boss! The APP is developed!" After turning off the TV, the phone rang.

"Okay, very good! I'll go there now!" His depressed mood instantly improved and he drove directly to Penguin Building.

Boss Ant came to the technical department without stopping, breathing a little hard.

"Boss, look!" The person in charge took out his mobile phone and showed it to Boss Ant.

"Very good! The planning scheme has already been made, and we are just waiting for your software!" Boss Ant said happily.

Penguin Building.

Meeting room.

"Our APP has been developed, and the next step can begin!" Boss Ant said to everyone with high spirits.

"Yes! Boss!" The head of the planning department who came hurriedly responded.

Boss Ant has already held a meeting to discuss the group buying project.

The first step is to wait for the APP to be developed.

The second step is the issue of offline merchants, but now we are short of manpower, so we can only rely on our own people to promote it!

The third step is to launch the activity online, and the intensity must be great! It has not been confirmed yet. We need to wait until the merchants' problems are resolved before launching it. Our initial plan is to spend 100 million yuan on the event.

This one hundred million does not include advertising and promotion costs!

Penguin originally wanted to do the same as YYtuan and directly launch in 2,000 counties and cities, but after discussion, it felt that young people in counties and cities should return to the cities after the Spring Festival, so it only promoted it in first- and second-tier cities!

And the main focus is on first-tier cities.

After walking out of the Penguin Building, Boss Ant felt much better. What happened today really made him very happy.

"Ye Xuan, wait! Watch me compete with you!" Boss Ant whispered to himself, then took the car back home.

...

Treasure city.

Boss Ma had just finished his breakfast and watched the morning news on the national TV station.

I sincerely admire Ye Xuan's creativity, which not only gives back to society but also earns him a good reputation.

The reputation of the YY group is also growing.

After checking Weibo, I found out that YY Group is planning to make this kind of activity an annual event, and I nodded in appreciation.

The goal is clear and it's an open and aboveboard conspiracy!

"Hello!" Boss Ma answered the phone.

"Boss, I'm rushing to the company, the APP is almost completed!" said the head of the technical department excitedly.

"Are you sure?" Boss Ma asked solemnly.

"Sure! It can be done as early as this afternoon!" the person in charge said quickly.

"Okay! I'll go to the company now to study the promotion plan!" Boss Ma said in a deep voice.

Mabao Group Building.

Conference hall.

All the executives of Mabao Group, except for the sales department, were present.

"Today there is only one topic! How to promote our Dangdang.com when the YY group is already so successful!" Boss Ma said.

"Boss, I think if we go online, we should organize some big events to let everyone see our sincerity!"

"That's right! Group buying is all about getting a bargain. As long as we offer big discounts, I believe we will be able to attract users!"

"Second!"

"Now there's a problem!"

"During the Spring Festival, most people went home and there was a shortage of manpower. How could we negotiate with the merchants?"

"...."

Listening to everyone's speeches, Boss Ma already had a plan in mind!

At this stage, the most important ones are offline merchants.

If you want to attract merchants, you have to offer more benefits, but these are not a problem. At worst, you can just reduce them slowly later!

But Boss Ma is not in a hurry. Since not all people have returned yet, he can just get it done before the Spring Festival holiday!

"Okay, now the first step of our plan is to deal with the merchants. The planning department will send people to win over the merchants. As long as they agree to go online on our Dangdang group, there is no need to remove the YY group's activities!" Boss Ma thinks it is better to win over the merchants first and then consider other things.

"As for those cities, we should just choose first- and second-tier cities!"

After the discussion, the tone was set.

Boss Ma was full of anticipation.