Chapter 167: The Expansion Path of Penguin’s Group Buying

Nine o'clock in the evening.

Goose City, Penguin Building.

At the end of the day, Penguin Group's downloads were less than one million.

My heart sank!

"Everyone, tell me why the Penguin Group's information is so bad!" Boss Ant said calmly.

In fact, he was very irritable and angry in his heart, but now that things have developed to this point, he is not in a hurry to blame anyone, but to think of ways to increase the number of downloads.

All the executives in the conference room were silent!

Seeing that no one dared to speak, Boss Ant called on him and asked, "Old Lu, please tell us about the current problems of Penguin Group APP, the gap between it and YY Group, and when it can be solved."

Lu Shui is the head of Penguin's technology division, and he is still scared when facing Ant Boss.

"Boss, our Penguin Group has just been launched. Although it has been tested before, some problems are not apparent due to the short time. After the current implementation, it is found that there is some delay in the link section of the APP, and the theme color is slightly different from that of the YY Group. Later, let the colleagues in the design department re-optimize it! As for the link problem, it is being solved, and it is expected to be guaranteed that there will be no abnormalities tomorrow!"

Boss Ant did not comment and continued to ask: "Chen Ye, tell me about the current problems of the Penguin Group and what needs to be improved!"

"First of all, the biggest problem of Penguin Group is that it has been online for too short a time and cannot cause any effect! Second, the number of merchants is still relatively small! Third, the activities are too monotonous and unattractive!" Xu Chenye stood up and said to Boss Ant.

Although he is now in charge of Penguin's information department, he also took on planning responsibilities at the beginning of his business.

"Old Liu, tell me about the progress of attracting online and offline merchants!" Boss Ant continued to name names.

"Boss, some online and offline merchants are still waiting and watching, worried that Penguin Group will not be able to continue. Moreover, most of them have launched YY Group, and the results are quite good, so they are not very willing to launch Penguin Group!" Liu Shengli said with an embarrassed look on his face.

Liu Shengli knew very well the feedback from his subordinates. It was not this reason, but that the benefits were not enough.

"Do you have any good ideas?" asked Boss Ant. Although everyone's analysis was good, it was useless if the problem could not be solved.

Several people were hesitant, and at this time someone stood up.

"I think there are two ways to solve the problem first. First is to understand the needs of users, and second is to improve them!" Liu Zhiping said calmly.

"You tell me!" Boss Ant looked at him.

"First of all, we should conduct a comprehensive market survey questionnaire, and then we can see all the problems more clearly. After the market survey, we can make improvements based on customer needs! As for the merchants, we still have to continue to invite them, this is also a must!" Liu Zhiping said softly.

"Okay, you will be responsible for this matter!" Boss Ant made the decision.

…

In the following days, Penguin Group began intensive market research.

There are both paper questionnaires administered on the street and electronic questionnaires administered online.

It lasted for three days, with an average of 50,000 questionnaires distributed in each city, not including the questionnaires sent online.

Liu Zhiping's plan was indeed effective, as it allowed him to advertise for Penguin Group while conducting market research.

During these three days, the growth rate of Penguin Group users accelerated and soon reached the 5 million threshold.

Seeing the results, Boss Ant was very satisfied with Liu Zhiping and encouraged him to keep up the good work.

Meeting room.

"Boss, after reviewing the online survey, the results are as follows!"

"First, users don't know much about Penguin Group, and with the success of YY Group, they don't pay much attention to it!

Secondly, YY Group's Spring Festival activities have resulted in them having a group of loyal fans with particularly high stickiness!

Third, YY Tuan has a presence in more than 2,000 cities and towns, and more than half of the first- and second-tier cities are migrant workers. These people have a sense of belonging to YY Tuan because they have it at home and can use it anywhere, and they can also learn about the situation in their hometown.

The fourth point is that the merchants on Penguin Group basically overlap with those on YY Group, and users find it troublesome and don't want to download Penguin Group anymore! "

Liu Zhiping said to Boss Ant.

After listening to this, Boss Ant couldn't help but sigh.

It's Ye Xuan again!

Ye Xuan was very smart to choose to go online during the Spring Festival. He attracted the users from 2,000 counties and took advantage of the Spring Festival to catch those who followed the group buying trend off guard.

After the Spring Festival, YYtuan has already built a moat, and it will become extremely difficult for Penguin Group Buying to catch up with YYtuan!

This bastard!

How can you have such a long-term vision!

Boss Ant withdrew his sigh and looked at Liu Zhiping.

"So after seeing the questionnaire, what aspects do you plan to improve first?"

"This is my plan!" Liu Zhiping handed the file in front of him to Boss Ma.

He planned that the first step would be to increase the number of merchants and provide certain benefits in the early stages to lure merchants to go online. The estimated investment would be about 50 million.

The second step is to continue promoting Penguin Group and maintain its popularity on the Internet. This one will be cheaper, with an estimated investment of one month, which should be around 30 million.

The fourth step is to follow the YY group, put on the online rankings, and then increase the types of activities. The investment in this activity should be larger. Fortunately, the 200 million yuan from the previous activity has not been used up and can be used.

After reading the plan, Boss Ant was very satisfied.

........

the next day.

All the members of the Penguin Group went out and began to attack.

Liu Zhiping also issued a notice that every time a merchant is signed, a reward of 200 yuan will be given, with no upper limit.

There are still many vacant merchants in the market. Penguin employees, looking at the attractive bonuses and the existing subsidy plans of the Penguin Group, are trying their best to look for merchants.

At the end of the day, the number of businesses in each city basically increased by more than 200, and the total number of new businesses was about 10,000.

More than 2 million yuan in bonuses were distributed, but this amount of money was nothing at all. Liu Zhiping would rather they took away more bonuses every day.

However, Liu Zhiping did not discover the hidden crisis: quality! !

When the quantity increases, quality control becomes difficult!

And he never raised any quality issues with his employees.

And those employees, for the sake of money, don't care about the quality of the merchants! *