Chapter 1034 – First Title of the Weekend
June 8 - June 10, 2012
"Edge of Tomorrow" made a remarkable debut, dominating the weekend box office with an impressive opening of $138 million. The film exceeded expectations and became the 22nd movie in history to surpass $100 million in its opening weekend, ranking eighth in film history. This phenomenal performance firmly established it as a major player in the summer movie season.
On Friday, June 8, "Edge of Tomorrow" kicked off with $55 million, surpassing all early expectations. By Saturday, June 9, its box office remained strong, dipping only 16% to $46 million, a trend that far exceeded previous summer hits like "The Hunger Games" and "The Avengers." By Sunday, June 10, the film saw a slight 18% drop, earning $37 million, which marked a strong third day and helped it surpass "The Hunger Games" in total weekend earnings.
This gradual rise in weekend box office earnings demonstrated the film's growing momentum, helped by both positive buzz and strong word-of-mouth. By Sunday, the film ranked fifth in all-time box office history, just behind "The Avengers" and ahead of "Iron Man 2."
In comparison to other films in the market, the performance of "Edge of Tomorrow" was striking. Even the highly anticipated "Snow White and the Huntsman" struggled, earning only $56 million during its opening weekend, which paled in comparison to "Edge of Tomorrow"'s $138 million. The faceoff between Renly Hall and Chris Hemsworth, two rising stars in Hollywood, now seemed mismatched, as Renly's consistent box office success and high-profile roles had positioned him ahead of Hemsworth.
"Edge of Tomorrow" became Renly's latest achievement in a string of successful films, following the successes of "Fast & Furious 5" and other major hits. His rise was evident, solidifying his place among the top actors of his generation.
By the end of the weekend, the North American box office saw a historic moment. For the first time, the total weekend box office crossed the $300 million mark, driven by the success of "Edge of Tomorrow," "Prometheus," and "Madagascar 3." This milestone shattered previous records, making it a landmark moment in the history of the North American box office.
In this intense summer movie season, the real victors were the six major film studios, with the weekend's explosive box office numbers setting a new benchmark for success. However, the week also marked the harsh realities for other films, like "Men in Black 3" and "Snow White and the Huntsman," which were left trailing behind, unable to keep up with the juggernaut that was "Edge of Tomorrow."