The Greatest Showman #1524 – Status Detachment

Andre Hamilton's event as the host has officially ended. It has been the subject of much discussion throughout the Euro 6 festival.

The "Sun" dubbed the party "Beyond Cannes and Berlin, the most significant night for the film industry in the European Big 6 of 2013." The phrase sparked controversy, particularly for Cannes, which had just dominated the media earlier that year. There were already whispers that the timing of this event would overshadow the festival's own prestige.

Additionally, the "Sun" noted that Venice had emerged as a significant beneficiary. The main competition unit had already attracted numerous industry bigwigs before the official opening, and the 70th anniversary celebrations were expected to be lively. However, the article insinuated that this success might eclipse the festival's own glory. Was Alberto Barbera still frustrated over 'Gravity' not being included in the competition? This only fueled speculation surrounding Venice and Warner Bros.

As always, the "Sun" is notorious for sensationalizing news, but their influence here was undeniable. The event's impact was undeniable, and though those on the periphery could only catch fragments of information, the intrigue surrounding it grew. Yet before the buzz from this party had even reached its peak, another grand event was already on its way.

Warner Bros. hosted another glamorous event, this time a screening party, orchestrated by Arthur Hall.

The party took place at the opulent Weinart Palace. The venue was fully reserved, including the garden and first-floor hall, connected by a private dock and river. This exclusive space was perfect for greeting guests with a level of hospitality that would become the talk of the town.

There was speculation that this party was somehow related to the earlier one, or perhaps even intentionally exclusive to those who hadn't made the first cut. Regardless, one thing was certain: Renly would be in attendance. This added fuel to the fire, making the event even more highly anticipated.

Upon arrival at the Venetian Palace, the guests immediately realized this was an event not to be missed. The décor was post-modern Nordic, stripped of unnecessary flourishes, emphasizing a retro and elegant atmosphere. Every detail was meticulously planned—from the staff to the background music, even the champagne glasses and bathroom mirrors were flawless.

Though the guest list featured industry elites, the "exposure" at this event was noticeably higher than at the previous one. Directors, actors, producers, and other key industry figures mingled with an increasing number of reporters. The event was open to editors and journalists, giving it an almost official, public-facing vibe. However, invitations remained coveted, maintaining the exclusive air of the gathering.

Unlike the Oscars, which focus on a celebrity-filled crowd, film festivals like Venice allow room for emerging filmmakers and unknown artists. Arthur Hall, generous in his invitation, ensured the event also attracted those looking to make valuable industry connections, elevating its prestige.

While the event did resemble an official screening for 'Gravity,' its style was much subtler. Hall's approach to publicity was quiet yet powerful, far more effective than overt advertising. On the surface, it seemed like the guest list was varied and nonchalant, but the behind-the-scenes influence was tremendous.

One of the event's most memorable touches was the exclusive black commemorative square scarves given to each guest. Upon closer inspection, guests noticed a small icon embroidered in one corner—a figure in a spacesuit, referencing the movie 'Gravity.' Attached was a card that read, "Welcome to the global screening of 'Gravity' tomorrow, wear this scarf in your own way."

Each scarf was unique, featuring different space-themed icons like meteorite fragments, space stations, or pieces of space suits, each paired with a number that ensured no two scarves were alike. Warner Bros. confirmed only 1,000 scarves were produced, with 600 guests attending the party. The remaining 142 scarves were distributed as souvenirs after the screening.

The scarves, much like the earlier marketing strategy for "Edge of Tomorrow," served not to hype the price but to improve the quality of the merchandise, subtly deepening the audience's connection to the film.

The aftermath of the party surpassed expectations.

First, there was the exclusivity of the elite gathering, with just 200 invitations, creating a sense of immense power behind Renly's name. The party transcended the film industry and became a topic of discussion across social circles, showing just how far-reaching his influence was.

Then, the external extravagance of the 600 invited guests demonstrated that the demand for access to these high-profile gatherings far exceeded the supply. Over 800 guests eventually attended, each in awe of the meticulous attention to detail that made the party feel like a celebration of 'Gravity' without directly pushing it. The subtle integration of the film's themes into the event's atmosphere was an impressive feat of marketing.

This sophisticated approach to publicity was a refreshing change of pace, reinforcing the lasting impact of the party.

As impressive as the second event was, the curiosity surrounding the first one only intensified. People couldn't help but wonder if the first party was even grander, heightening interest and discussion.

Arthur Hall, the mastermind behind both parties, had quietly etched his name into the memories of the elite, becoming the true victor of this year's Venice Film Festival. 'Gravity' too had catapulted to the forefront of conversation, with media curiosity and anticipation reaching an all-time high before its official release.

From a publicity perspective, the groundwork for the global screening had been laid long before the film's premiere.

The festival was set to begin.

As the sun shone brightly, the sea breeze felt refreshingly cool. The private yacht gently made its way toward Lido Island, where the film festival's main screenings took place. After two days of overcast skies and turbulent seas, today's clear weather felt like a gift. The first rays of sunlight broke through the clouds, casting an azure glow across the sea, highlighting the crowd near the pier.

As the yacht drew closer, the air grew thick with excitement, mixing with the salty scent of the sea. The lights from the cameras started flashing, even before the guests had disembarked, illuminating the sky.

Eaton, visibly uncomfortable, sat rigidly in his seat, breathing heavily. "I regret it now," he muttered. "What should we do? Are we really going out like this? This doesn't seem right…"

Unlike Cannes, Venice and Berlin were more open to the public. Fans could fill the spacious screening halls, making the festival an annual spectacle for movie lovers. Tonight, Andre, Matthew, Arthur, and Eaton were all invited to the global screening of 'Gravity.'

Watching Eaton's nervousness, Andre couldn't help but tease, "It's not you they're interested in. Relax. After we get out there, no one will even recognize us. Don't worry, the reporters won't swarm you."

Eaton looked unconvinced, but Matthew reassured him, "Renly will go first. We can wait on the boat until the reporters move on, and then slip out quietly. No one will notice us."

Eaton's eyes widened as he turned to Renly for confirmation. Once assured, he sighed with relief. "I can't even imagine how you deal with those reporters. They look like they want to eat you alive."

"Ridiculous," Andre retorted. "When have you ever seen reporters take advantage of Renly?"

Despite his teasing, Andre's unease was clear. This was a spectacle they were still getting used to. But when he caught Renly's knowing smile, he played it cool, returning the look as if to say, "What's the matter?"

Renly didn't speak but grinned. "You should think carefully about how actresses should dress for the Venice Film Festival. Otherwise, they might end up in the sea."

The movie palace on Lido Island was right by the beach. Every year, guests arrive by private yacht at the pier just across from the Palais des Cinemas. They then make their way down the red carpet, greeted by reporters and the excited crowd. Tonight, Renly would follow suit.