Chapter 3: From Textiles to Triumph.

The sun cast a golden hue over Karachi's bustling streets as Dewan Mohammad Yousuf Farooqui navigated through the city's labyrinthine roads. The year was 1970, and the air was thick with the promise of change. Pakistan was on the cusp of industrial transformation, and Yousuf was determined to be at the forefront.

A Vision Takes Shape

Yousuf pulled up to a modest building on North Napier Road, the headquarters of Dewan Mushtaq Sons. Established in 1948 by his father, Dewan M. Mushtaq Farooque, the company had humble beginnings, trading in secondhand garments. Over the years, it had grown, but Yousuf envisioned something far greater.

Inside, he was greeted by his younger brother, Dewan Salman Farooqui. The two shared a bond forged in ambition and tempered by the challenges of building a business in a nascent nation.

"Salman," Yousuf began, his voice steady, "it's time we expand beyond trading. The textile industry is booming, and I believe we can make our mark."

Salman nodded thoughtfully. "I agree, bhai. But establishing a textile mill requires significant capital and expertise. Do we have the resources?"

Yousuf smiled. "I've been in discussions with potential investors and government officials. There's support for industrial ventures, especially in textiles. We can secure the necessary funding and expertise."

Laying the Foundation

By mid-1970, plans were underway for the establishment of Dewan Textile Mills in Kotri, Sindh. The location was strategic, offering access to raw materials and a labor force eager for employment opportunities.

One afternoon, as the brothers surveyed the chosen site, they were joined by their father, Dewan Mushtaq. The elder Dewan, though advanced in years, possessed a keen business acumen.

"Abbu," Yousuf said, gesturing to the expanse of land before them, "this is where our future begins."

Dewan Mushtaq placed a hand on his son's shoulder. "I'm proud of you both. Remember, success comes from hard work and integrity. Build this mill with those principles, and it will stand the test of time."

Construction commenced in earnest. The site buzzed with activity as workers laid bricks, erected steel frameworks, and installed machinery. Yousuf and Salman were hands-on, overseeing every detail to ensure the mill met their exacting standards.

Trials and Tribulations

As the mill neared completion, tragedy struck. In 1970, a vehicular accident claimed the lives of their mother, brother Noman, and sister. They were en route to the foundation stone ceremony of the mill when fate dealt its cruel hand.

The loss was profound. Yousuf, usually stoic, found solace in his work. One evening, as he sat in his office, poring over blueprints, Salman entered.

"Bhai, you need to rest. You've been at this for days without a break," Salman urged.

Yousuf looked up, his eyes weary. "I find peace in this work, Salman. It's what keeps me going."

Salman sat across from him. "They would have been proud of what we're building. Let's honor their memory by ensuring this mill's success."

Yousuf nodded, a renewed determination in his gaze. "For them, and for our family's future."

The Mill's Inauguration

In 1971, Dewan Textile Mills commenced operations. The inaugural ceremony was a grand affair, attended by government officials, business leaders, and the local community. The mill, equipped with state-of-the-art machinery, had the capacity to produce high-quality yarn, positioning it as a formidable player in Pakistan's textile industry.

During the ceremony, Yousuf addressed the attendees. "This mill is not just a testament to our family's vision but also to the resilience and potential of Pakistan's industrial sector. We are committed to contributing to our nation's economic growth and providing opportunities for our people."

The audience erupted in applause, recognizing the significance of the endeavor.

Navigating Challenges

The initial years were fraught with challenges. The global oil crisis of the 1970s led to increased production costs, and political instability in Pakistan created an unpredictable business environment.

One evening, Yousuf and Salman sat in the mill's conference room, reviewing financial statements.

"Our profit margins are shrinking," Salman noted, concern etched on his face.

Yousuf leaned back, deep in thought. "We need to diversify our product line. Let's explore producing blended fabrics and invest in research to improve our processes."

Salman agreed. "I'll reach out to industry experts and see how we can implement these changes."

Their proactive approach paid off. By adapting to market demands and continuously innovating, Dewan Textile Mills not only survived but thrived.

Expansion and Diversification

Buoyed by their success in Kotri, the Dewan brothers set their sights on expansion. Between 1970 and 1978, they established additional textile spinning units in Kotri and Hyderabad, as well as a sugar mill in Thatta with a production capacity of 5,000 tons.

In a meeting with their executive team, Yousuf outlined their strategy. "Diversification is key to mitigating risk. By expanding into sugar production, we tap into another vital sector of our economy."

Salman added, "Moreover, these ventures will create jobs and contribute to the development of these regions."

The team's enthusiasm was palpable, and plans were set in motion to bring these projects to fruition.

Forging Strategic Partnerships

Recognizing the importance of strategic alliances, the Dewan Group entered into a partnership with Mitsubishi Corporation in 1990, establishing Dewan Salman Fibre (DSF). This venture marked their entry into the polyester fiber industry, catering to the growing demand for synthetic textiles.

During a meeting with Mitsubishi executives, Yousuf emphasized the mutual benefits of the collaboration. "By combining our local expertise with your technological prowess, we can capture a significant share of the market."

The partnership proved fruitful, with DSF commencing production in 1992 and quickly becoming a leading player in the industry.

Challenges and Resilience

The late 1990s brought new challenges. Economic sanctions, political upheaval, and fluctuating commodity prices tested the resilience of the Dewan Group.

In a board meeting, Salman addressed the concerns. "We must streamline our operations and focus on our core competencies. It's essential to maintain liquidity and manage our debts prudently."

Yousuf concurred. "Let's also explore new markets and export opportunities to diversify our revenue streams."

Their strategic foresight enabled the group to navigate the turbulent times, emerging stronger and more resilient.

A Legacy of Triumph

By the early 2000s, the Dewan Group had cemented its position as one of Pakistan's leading conglomerates. Their journey from a small trading business to an industrial powerhouse was a testament to their vision, perseverance, and unwavering commitment to excellence.

One evening, as Yousuf stood overlooking the sprawling expanse of Dewan Textile Mills, Salman joined him.

"We've come a long way, bhai," Salman remarked.

Yousuf nodded, a hint of a smile on his lips. "And there's still so much more to achieve. This is just the beginning."