97

Chapter 97 Anta's Door, The Greatest Sincerity

Faced with the moral blackmail of the Li Ning brand, Jiang Chen didn't buy it at all and directly refused to become the spokesperson for the Li Ning brand.

He didn't even tell the representative of Li Ning's signing team the terms of the contract.

Seeing the poor performance of domestic brands, Jiang Chen has made up his mind and is ready to sign with Adidas.

After all, the contract offered by Adidas is 100 million US dollars for 5 years.

As for another big brand, Nike, after knowing Adidas' offer, it did not take any action, which means they gave up matching the contract with Adidas.

Perhaps it was through the roundtable meeting that they felt Jiang Chen was not worthy of such a huge contract offered by Nike.

So I chose silence.

Its signing team directly withdrew from China and returned to the United States.

Then two days later, Jack, Nike's top leader in China, made it clear in an interview that Nike would no longer pursue Jiang Chen.

He also said that Jiang Chen's value is not worth such a contract at all. 90 million for 5 years is already a super premium, not to mention a 5-year contract of 100 million US dollars.

Finally, at the end of the interview, Jack mocked Jiang Chen with a childish temper, saying that Jiang Chen's missed opportunity to cooperate with Nike would be his biggest loss in endorsing sports brands.

No matter which brand I sign with in the future, I won't make as much money as I would if I signed with Nike...

Faced with such remarks, before Jiang Chen could say anything, Chinese netizens were not happy and started to attack Jack online.

A large number of netizens even supported Jiang Chen signing with Adidas to show Nike how high its brand value is!

Upon seeing this, the Adidas Group also made a statement, saying that Nike was just being jealous and envious because the grapes were sour.

It seems that the whole world has tacitly agreed that Jiang Chen will sign with Adidas.

After all, no other brand can offer a more generous contract than Adidas.

Even Adidas Group thought so, and its contract team lived in Kyoto proudly, waiting for Jiang Chen's contact.

But things are always full of changes before there is a definite result.

Just when Jiang Chen was about to contact Adidas' contract team, the contract team of Anta, a domestic sports brand, came to him.

Leading the team is Zheng Jie, head of marketing promotion at Anta Group.

Jiang Chen still has a very favorable impression of the Anta brand.

As a reborn person, he is very clear that although Anta is not very competitive compared to Li Ning now.

However, Anta will develop rapidly in the future. In just a few years, it will become the largest sports brand company in China and a company with great potential.

"Mr. Jiang Chen, please let me first say sorry to you!"

"The reason why I was unable to contact you in time is because our group has been discussing your contract issue."

When Zheng Jie saw Jiang Chen, he spoke directly.

Jiang Chen raised his eyebrows slightly, and he was very sincere in saying this.

He didn't say anything, but continued to listen.

"Perhaps you don't know the scale of our Anta company, but we are definitely not comparable to global brands like Nike and Adidas, whether in terms of capital reserves or brand awareness and promotion, there is a huge difference."

"So when discussing the offer for you, there was a disagreement within the group, because the offer we made to you directly matched the 5-year, 100 million US dollar contract offered by Adidas!"

Zheng Jie continued.

When he said "100 million US dollars in 5 years", his voice trembled uncontrollably.

This amount is really too huge!

Considering the current size of Anta Group, this is basically a desperate and sky-high signing.

"Maybe 100 million US dollars is nothing to Adidas Group, but for Anta Group, it can directly determine the future success or failure of our company!"

"After a long discussion, we have decided to believe in your potential commercial value. We hope you can accept our contract. Our group will spare no effort to make a world-class pair of sneakers for you!"

Zheng Jie continued, his tone gradually becoming more confident, and his eyes were full of anticipation.

100 million US dollars in 5 years, this is the greatest sincerity that Anta can offer.

If Jiang Chen's future commercial value fails to create a market and causes Anta to suffer losses, it will be a huge loss for Anta.

After all, Anta's annual net profit is only about 1 billion RMB.

This is equivalent to spending two-thirds of the annual profit to sign Jiang Chen!

"As the saying goes, good things are worth waiting for. Since your company is still able to come to me now after the disagreement, it means that you have reached an agreement."

"I have to say, I am very satisfied with your company's sincerity!"

Jiang Chen said with a smile, he had changed his mind.

Rather than choosing a company that has reached its peak, it is better to choose a company that is just starting to grow.

Moreover, Anta will be among the top five sports brands in the next ten years.

Jiang Chen is very confident that after signing with Anta, he will be able to greatly accelerate the pace of Anta's development!

It may even surpass Adidas in just a few years.

"I knew our trip would not be in vain! After all, we have made sufficient preparations!"

Zheng Jie said, and then took out the contract from his backpack.

It seems that he wants to settle this matter now.

Jiang Chen did not accept the contract, but said: "I have another condition. When my personal brand of sneakers is launched, I want 50% of the net profit dividend."

Zheng Jie was stunned and his face suddenly looked as ugly as if he had eaten shit.

Fifty percent of the net profit as dividends, this is really a huge ask!

"Mr. Jiang Chen, there will definitely be dividends, but it is impossible to reach 50%."

Zheng Jie took a deep breath and said.

"Then how much can you give?"

Jiang Chen said directly.

"Thirty percent, no more."

Zheng Jie said, his expression becoming somewhat serious.

After all, there is still a huge gap between 30% and 50%.

But Anta had already held roundtable meetings for several days before this, and a dividend of 30% of net profit was the final bottom line.

"make a deal!"

Jiang Chen said without any hesitation.

He knew very well that the dividend of net profit would not reach 50%. He said this to express his highest expectation, and a dividend of 30% of net profit was also an extremely high proportion.

After the five-year contract expires and its huge commercial value is verified by the market, I believe that in the next signed contract, Anta will take the initiative to give up 50% of its net profit as a dividend.

Zheng Jie was stunned, as if he didn't expect Jiang Chen to agree so readily.

Jiang Chen took the contract, read it carefully, and after finding no problems, he signed his name and stamped his fingerprint at the end of the contract.

"It's great! I know you are a great person, Mr. Jiang Chen. I wish us a happy cooperation in the future!"

Zheng Jie stood up with a smile, and breathed a sigh of relief. All the pressure he had felt before coming here disappeared.

"Don't worry! Anta's signing of me will be the most important decision in all your business development decisions."

Jiang Chen said lightly.

He is confident that he can build a personal brand that surpasses AJ.

Zheng Jie was stunned again, feeling a little confused.

I have long heard that Jiang Chen, a legendary figure of the Chinese men's basketball team, is an extremely pretentious person.

Seeing it today, I found that it is indeed worthy of its reputation.

I hope that just like Jiang Chen said, the 5-year, 100 million USD contract will bring endless benefits to Anta!