Rapid Expansion

On the 15th, after splitting the profits from the second East Street store for May, everyone's minds were burning with ambition—they all wanted to push into Shijingshan.

But Chen Pingsheng remained calm. He silently checked the accumulated earnings from the past eight days.

"Ding! Congratulations, Host. Your total earnings have reached 910,000. Would you like to activate the random multiplier?"

"Activate."

Chen Pingsheng made a silent vow—if he rolled a five, he would launch the attack on Shijingshan in July. If it was lower than five, he'd go home and spank his wife.

The first golden die landed on a three.

The second, slightly smaller golden die, showed a two.

Not bad.

"Congratulations, Host! You have received a five-times multiplier."

"Ding! Your Alipay account has received ¥4,450,000. Balance: ¥5.26 million."

With money in place, everything was set.

The three stores still had two weeks left of their top-up promotion, which would bring in another six or seven million.

With funds and resources secured, there was no reason to hesitate.

Chen Pingsheng declared, "We're not who we used to be. Since we're expanding into a bigger market, we can't be timid—we have to strike in one decisive move."

"Shijingshan is one of Beijing's six major districts, covering 85 square kilometers. Though it only stretches between the Fourth and Fifth Ring Roads, its economic prosperity is undeniable."

"If we're going in, we must be fully prepared. I propose building a massive frozen fruit warehouse in the center of Shijingshan. This will serve as our strategic storage base—a necessity for the battle ahead."

"The estimated investment for the warehouse is ¥3 million."

"Additionally, Shijingshan has five main commercial streets, and the biggest fruit chain there is Nongguoyuan. I propose that Tengsheng Fruits enters the market with an initial ¥8 million investment—placing a store on each of these five streets."

"These central stores will then radiate outward to smaller community stores."

"Wait."

Song Yanxi raised her hand to interrupt. They had just split a massive sum, and while she was excited, she wasn't that excited.

What kind of god-tier plan was this?

According to these calculations, they needed ¥3 million for the cold storage warehouse.

Then, five stores—all in prime locations—each requiring over ¥1.5 million.

That totaled ¥8 million. Add the warehouse, and they were looking at ¥11 million.

Her excitement quickly cooled.

More than anything, it was just too much money—it made her nervous.

"Uh… honey, we just split about ¥2 million. Maybe we should reconsider?"

"What's there to reconsider?"

Chen Pingsheng replied, "If we're doing this, we're doing it right. I'll front the money for the cold storage. As for the five new stores, put in whatever you can—whatever's missing, I'll cover. Shareholding remains unchanged: store managers get 20%, others 7%."

Song Yanxi took a deep breath. What did he just say?

He was going to invest another ¥10 million on his own?

Since when was her husband this rich?!

But with Chen Pingsheng covering the initial investment, the rest was no longer a problem.

Zhang Tao would handle the cold storage construction.

Liu Jing and Chen Hao would select store locations.

The headquarters would start hiring in advance.

Everyone else would prepare to train new store managers—once the new stores launched, they needed people ready to step in.

Their veteran team would take charge of opening the new stores, while the old stores remained stable.

New stores meant explosive profits.

With the plan in place, execution was all that remained.

For now, Tengsheng's classic three-step strategy was still the way to go—except this time, it would be even more aggressive.

Chen Pingsheng's plan was simple:

1. Stock up on high-quality fruits at unbeatable prices.

2. Spend three months drawing in customers.

3. Launch a massive top-up promotion.

4. Use the promotion's profits to expand into surrounding community stores.

5. Secure absolute dominance in Shijingshan's fruit market.

The plan was solid. As long as execution didn't falter, success was guaranteed.

Headquarters quickly kicked into high gear—mass hiring and intensive training began.

Song Yanxi personally oversaw this process, while Chen Pingsheng was busy negotiating deals.

One of these was with Old Guo, their top durian supplier.

Thanks to Tengsheng Fruits' massive market share, Old Guo's durian supply was selling out faster than he could restock.

His purpose for coming today was clear: he wanted in on the action.

"Old Chen, I've watched you rise step by step. But the price you're offering me—come on, doesn't feel right, does it?"

Old Guo wanted to buy 10% of Tengsheng Fruits—an understandable move.

He was one of the top durian wholesalers in Beijing.

Investing in Tengsheng made sense for two reasons:

1. The company was expanding at breakneck speed.

2. Their durian sales were already monopolizing the Beixinan market.

No one else could sell durians as well as Tengsheng Fruits.

After all, while others sold durians, Tengsheng gave them away with top-ups.

Now, with the move to Shijingshan, if they pulled off the same strategy, every other durian supplier would be begging to do business with them.

Old Guo was simply getting in ahead of the curve.

"Old Guo," Chen Pingsheng said, "if it weren't you, I wouldn't even consider selling shares. But since it's you, I'm willing to offer 10%."

"10% for ¥5 million—that's a bargain."

"Not to brag, but in six months, I'll have thirty stores in Shijingshan. By then, even if you beg me, I won't sell."

Old Guo wasn't buying that sales pitch.

But after only a brief hesitation, he really did fork over ¥5 million.

Chen Pingsheng didn't even need the money.

The real reason he brought Old Guo in was to ensure Tengsheng Fruits had the lowest-priced, highest-quality durians on the market.

That alone made this partnership worth it.

Another reason was that Zhang Tao and Liu Jing's cash flow couldn't keep up with his expansion speed.

Selling this 10% didn't affect his own shares. Instead, it came out of Zhang Tao and the others' holdings.

New store investments capped each of their shares at 7%.

With five partners, that totaled 35%—meaning each person only needed to invest ¥560,000 per store.

That was already their financial limit.

With Old Guo's ¥5 million injected into the business, Chen Pingsheng didn't pocket a dime. Instead, he handed it straight to Song Yanxi.

Her personal account balance jumped to ¥7 million, and she was beyond excited.

The cold storage and new store expenses were still covered by Chen Pingsheng alone.

The only difference was that Old Guo's investment gave them even stronger financial backing.

This financing round also reinforced Zhang Tao and Liu Jing's belief that following Chen Pingsheng into the fruit business had been the best decision they'd ever made.

In less than six months, Tengsheng Fruits was now valued at ¥50 million.

And it showed no signs of slowing down.

Still accelerating.